Supermarkets "Magnit": reviews of employees and customers

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

One of the most developed retail chains in the country - "Magnit" - is represented by food and non-food stores in the "neighborhood" format. The network occupies one of the leading positions among global retailers with significant capitalization and is a major employer. "Magnet", reviews of employees and consumers about which are very ambiguous, has many advantages and many disadvantages. What is the opinion of ordinary customers and chain employees about these stores? Read about this and much more in the article.

How did it all start?

ZAO Tander, the managing company of the Magnit network, has been operating since 1994. Then, under the leadership of Sergey Galitsky, the organization carried out wholesale trade in household chemicals, cosmetics and grew into one of the largest Russian distributors. Self-service stores began to open in 1998, first in Krasnodar, where the organization's headquarters are still located. In just a year, the company took the position of a leader in the south of Russia and began to move to other regions. In 2000, the work of the retaildirection was reorganized, the stores were transferred to the format of a discounter under the single Magnit brand.

In early 2006 OJSC "Magnit" was reorganized into a holding company of a group of companies engaged in retail trade through the "Magnit" network, the feedback from employees about which at that time was extremely positive. The result of the rapid development of the retail network was one and a half thousand stores by 2006, at the same time, after several experiments with the format, it was decided to start building hypermarkets. In 2007-2009, 24 hypermarkets and 636 convenience stores were opened. In subsequent years, the network developed at an accelerated pace. For example, in 2011, more than 1000 stores, more than 200 cosmetics stores and 40 hypermarkets were opened.

Today, the network is the market leader in the Russian Federation in terms of the number of retail facilities located in 2,180 settlements: 8,581 convenience stores and 196 hypermarkets, 1,239 cosmetics stores and 104 outlets under the Magnit Family brand (data are shown on early 2015).

Assortment

Magnit is a network focused on visitors with different income levels, so there are four store formats: family, hypermarket, "neighborhood" and a cosmetics store. Stores and hypermarkets offer a varied range of consumer and industrial products for the whole family. The assortment is selected so that, without wasting extra time, on average in half an hour, the buyer can find all the necessary everyday goods:food, hygiene products, household chemicals, etc. According to the rapidly changing tastes and needs of customers, the network provides for the constant development of the range of goods and services.

The opinions of many buyers regarding Magnit stores, the feedback from employees is very diverse. Some customers note that the chain stores have a fairly wide assortment and sometimes you can find goods that are not available in other trade enterprises. Others believe that the range of all goods is limited and note the low quality of perishable products. Meanwhile, more than 600 private label products are sold through the network. To improve the range of semi-finished products and ready meals, the chain operates its own processing shops.

Pricing policy

The retail network "Magnit" aims to promote the well-being of its customers, therefore it must offer only quality goods at an affordable cost. The target audience for convenience stores is middle-income shoppers, which forces the company to go down the path of price reduction. How does she manage to maintain reasonable prices? By organizing the release of products of its own trademark, Magnit provides manufacturers with a stable distribution channel and sufficient capacity utilization. This reduces the cost of the product, the manufacturer will not incur costs for advertising, services of distributors and intermediaries. Thus, a reduction in prices for goods similar toproducts from competitors. Affordable prices and a wide range are combined in the Magnit hypermarket, reviews of employees and customers about which speak of the popularity of the store and the profitability of its pricing policy.

Consumer reviews of Magnit hypermarkets

Among the existing supermarket chains, Magnit occupies an average position in terms of quality and prices. You will not find delicacies in it, but you can buy ordinary products for daily consumption and at the same time save a lot. Acceptable prices below the average market - this is the retail network "Magnit". Feedback from employees and consumers about it makes you pay attention to a number of pros and cons.

The advantages of Magnit over other networks according to customers and employees	Disadvantages of the Magnit network
Affordable price level. Quality products. You can buy a product that is not available in other stores. Interesting promotions carried out regularly.	Many products are very limited. Poor quality of some product categories. Often long queues at the box office, low quality of service. Problems with cashless payments. Discrepancy between prices at the checkout and commodity price tags.

Magnit Cosmetic

The development of the non-food segment began in 2010. The project of a store of a new format "Magnit-Cosmetic", reviewsstaff and customers about which is generally positive, has been implemented very successfully. The new direction of activity turned out to be in demand, today more than a thousand stores of this format have been opened.

Magnit offers a wide range of cosmetics for care, mass market, perfumes, hygiene products and household chemicals. Decorative cosmetics is represented by such brands as Bourgeois, Art-visage, Artdeco, Pupa, Loreal, Maxfactor, Maybelin, Ninnel, Vivien Sabo, Lumene, "Rimel" and others. All stores of this format have a common layout that is convenient for the buyer: cosmetics, perfumes, household chemicals, etc. are presented in different departments on large shelves.

At a separate stand near the entrance to the store there are posters with promotions, discounted goods: cosmetics, household chemicals, hygiene products. As a rule, sales assistants announce goods sold on a promotional basis with discounts and gifts, distribute leaflets.

Customer reviews about "Magnit-Cosmetic"

Any retail business has its strengths and weaknesses, which are noticed first of all by customers, and then by employees of the organization. "Magnet-Cosmetic" was no exception. It leaves a generally positive impression, its relevance is especially high in small towns, where there are few or no special cosmetics stores. Among the positive aspects, consumers mainly note:

• acceptable prices for some categories of goods, prices are lower than in othersspecialized stores;
• decent assortment of cosmetics for care, household chemicals and household goods;
• presence of branded goods;
• interesting promotions and offers, for example, a monthly 15% discount, which allows you to save a lot on household goods or hygiene products.
• no annoying guards, delicate behavior of staff.

"Magnit-Cosmetic", reviews of employees and customers about which are very ambiguous, has a number of negative aspects. Among the shortcomings, consumers often highlight:

• high margin on some product categories;
• a meager assortment and sometimes non-marketable appearance of decorative cosmetics;
• expired products;
• incompetent sellers, poor service;
• discrepancy between prices on price tags and at the checkout (as a result of this flaw, customers very often refuse to buy);
• limited or no samplers, no wipes, cotton pads to use with testers.

Magnit-employer

The trading network "Magnit" is one of the largest employers in our country, the market leader in terms of the number of retail facilities. On average, 10 million people pass through the chain's stores every day. Such gigantic indicators leave their mark on the peculiarities of working in the network and the specifics of work. Not every applicant is suitable for a job at Magnit. Feedback from employees is mostly negative, which can also be attributed to a “disease” common to supermarket chains in the form of personnel turnover. Negative opinions about the company leave inmost of them are former employees of Magnit.

The number of network employees has already exceeded 260 thousand people. Despite a large number of negative reviews from laid-off employees, the Magnit network has received the title of Employer of the Year more than once. The social guarantees stipulated by the labor legislation and working conditions are observed by the company's management. The salary in the network is “white”, all the necessary deductions are made, the employees are provided with a wide social package, and they have their own pension fund. The company provides a variety of "bonuses", for example, cheap tours.

"Magnit", the feedback of employees about which is worth studying before applying for a job in this network, creates opportunities for career growth for its staff. For the most part, you can quickly make a career, for example, in six months to become a store director, in newly opened branches at the initial stage of entering the market. The duties of each employee include a decent amount of work related to the specifics of the retail network. Working at Magnit will require activity, flexibility, diligence and initiative from the applicant. An ambitious, non-family person who can adapt to rapidly changing conditions will find it easy to build a career in the company.

Employee reviews about Magnit

Many job seekers face the question: "Is it worth getting a job at Magnit?" Getting into the staff of the company is quite easy, there are no excessive requirements for applicants. Butwhen making a final decision, it is necessary to understand that retail chains have their own specifics of work. Work in Magnit, which is worth reading about when you are going to find a job in this network, has a number of features. Basically, people who leave reviews about the company point out the “white” salary, social package as a plus and point to the same shortcomings.

• Work at a frantic pace: acceptance of goods, laying out, cleaning, daily change of price tags, with a large influx of customers - at the checkout, there are no customers - handing out leaflets, rearranging, etc. If you hesitate or be lazy - you can't do it. Short lunch and one-minute teas only by appointment. Everything must be done quickly, counting money accurately, because shortages are deducted from wages.
• The company's staff does not provide for such positions as administrator, cashier, security guard, cleaner, loader. Usually in stores there are vacancies for a director, two merchandisers and a salesperson. In addition, operators, distribution center workers and other specialists are being recruited. High turnover and a constant lack of staff lead to the fact that the entire scope of work falls on the shoulders of the seller, merchandiser and director. Performs the duties of a cashier, cleans the store, unloads incoming products in the Magnit network.
• Employee feedback reflects dissatisfaction with the 12-hour work day, irregular due to revisions, product displays and lack of staff. Large dependence of the work schedule on staffing, but usuallyworking 3/3 or 2/2.
• Small wages (usually 15-16 thousand rubles for a seller), fines, low percentage for personal sales.
• Due to frequent losses, shortages, processing is paid only partially. Store losses reduce the payroll, which depends on revenue. The general payroll, taking into account hours worked and coefficients, is distributed to all employees, but double processing is not paid at Magnit.

Employee feedback (Moscow) also reflects many of the positive features of the network, which is generally dependent on the quality of leadership. Salary, work schedule, intensity of work, climate in the team are largely determined by the level of professionalism and personal qualities of managers (store manager, supervisors, office staff). If the specialists are competent, managed to work together, clearly follow all the instructions of the company, then the result will be a successful store, where it is pleasant for both customers and employees.

Employee reviews of Magnit-Cosmetic

Through numerous non-food stores "Magnit" sells cosmetics for care, mass market, perfumes, hygiene products and household chemicals. The specifics of work in Magnit-Cosmetics, the reviews of employees about which are very diverse, are close in terms of the pace of work to food supermarkets of the network. The working day is also 12 hours on the feet in an accelerated rhythm, constant acceptance and display of goods, work at the cash desk. Sellers perform the duties of a promoter, security guard, loader,cleaners (sometimes hired at their own expense, as they do in stores in large cities, for example, in the Magnit network, Yekaterinburg).

Employee reviews make you pay attention to a number of pros and cons of working in Magnit cosmetics stores.

• Good social package and stable pay.
• Salary ceiling, regardless of the amount of revenue (at the interview, as a rule, they promise more wages), frequent shortages. Irregular schedule due to lack of staff.
• No discounts for own employees.
• Recruitment is carried out in more numbers than required. The recruited interns are either waiting for the opening of a new store, or they go to work in another city or quit.
• Constant theft from buyers, which is very difficult to stop, since Magnit does not provide cameras and security.
• Frequent re-cutting, rearrangement of racks, unloading of goods regardless of their weight, placement on the trading floor. Everything is carried out by sellers, mostly girls, without the help of movers, who are not provided in Magnit stores.

Reviews of employees (St. Petersburg) are made up of the opinions of those who quit, were fired, for various reasons could not work online.

Conclusion

Among the stores of any trading network there are profitable and lagging behind. In many ways, the success of a trade enterprise depends on the cohesion of the team and the professionalism of the management. TC "Magnit", like any other organization,has its pros and cons.