2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Hospitality is one of the most important concepts in the history of mankind. People live in society, in it they develop and interact with other personalities. A person during his life has to leave the place of permanent residence. Moreover, the time of absence can be very different. Once in unfamiliar territory, the individual needs support from other people. Hospitality is the gratuitous reception and refreshment of wanderers. However, this is far from the only definition.
What is hospitality?
This concept has many meanings, each dictionary interprets it differently. Hospitality in the everyday sense is defined as a tradition that prescribes cordiality in receiving a guest, as well as showing care for him. In the humanitarian dictionary, this concept has the meaning of virtue, which was common in antiquity among peoples.
Hospitality is the willingness to sincerely accept and treat people, no matter what time they come. It is a sign of good nature, respect and openness. After all, not every person is capable of manifesting this benefactor. Hospitable people always have many friends, they are drawn to them and take an example from them.
History of occurrence
Traditions of hospitality appeared along with the formation of society. At all times, cordiality was considered good form. This quality is inherent in the Russian person, is his main feature. Meeting guests with bread and s alt is the duty of every self-respecting person. In the old days, guests were fed and watered almost by force. There were cases when the owners of the house asked to eat or drink "a little more." This is due to the fact that the estates were usually located far from each other, and guests rarely came.
Later, in the 17th century, festive feasts appeared. At that time, every we althy citizen had to gather guests at his estate, this was an important part of social life. The appointed day was considered solemn, prepared for it in advance. Ladies bought special dresses that they wore exclusively for these events. The celebration began with the fact that the host gave each of the guests a slice of bread with s alt as a token of gratitude and respect.
Nowadays people also like to gather at the table, have festive dinners, etc. Much has changed since then, but the traditions of hospitality have remained unchanged.
Hospitality industry
The above definitions refer to the household level. But hospitality is also considered a business area. Moreover, today this industry is one of the fastest growing sectors of the economy. She bringsdecent income and has a large network of businesses.
This concept as a field of activity came to Russia in 2008 from the USA. Prior to this, our country had no idea about this sector. The hospitality industry is a field of entrepreneurship made up of service businesses that take the principle of generosity and hospitality towards customers as a basis. Simply put, it includes organizations involved in catering, hotel business, as well as the shopping and entertainment sector.
Before the introduction of this term in Russia, the concept of "hotel industry" was used to refer to such activities. It is already outdated, and the phrase "hospitality industry" is slowly entering the everyday life of experts and entrepreneurs in our country.
Hospitality Management
Hospitality is the main representative of the industry in Russia. And this is not surprising, because we consider tourism and hospitality almost synonymous. This market is rapidly and rapidly developing. The main center of this sector is the capital of our country - Moscow. The city is the most expensive hotel in the world.
However, the cost is fully justified by the quality. The most famous hotel brands have long appeared on the Russian market. As a result, the requirements for hospitality professionals are increasing. If a few years ago foreigners were in most cases in leadership positions, now about90% of managers are Russian experts. From this industry, in addition to the hotel business, one can single out the restaurant business. The largest food service chain in Russia is G. M. R. Planet of Hospitality.”
However, despite the excellent performance, it is worth recognizing that the management school of our country is significantly inferior to the foreign one. The same level of commitment in foreign countries is much higher. But every year there is a development in the field of education, and foreign specialists are invited for quality education.
Problems of development of the hotel business in Russia
As you know, hotels are divided into two types: chain and non-chain. The first has a great advantage over the second in terms of the productivity of its activities. Non-chain hotels, unfortunately, practically cannot compete with their rivals due to the limited number of services provided, low demand, etc. Another factor that hinders the development of this activity is the fact that most of the business is in the hands of the state.
Besides, employees are not strongly motivated to work, since almost everywhere there are no rewards for the successful fulfillment of obligations. In Russia, there are few qualified employees who have a high level of knowledge, this also affects the quality of services provided. Hospitality is not only the development of the hotel business, but also other areas of activity.
Food sector
It is represented on the market by a huge amountdifferent types of establishments: cafe, bar, pub, restaurant, canteen, coffee shop and much more. “G. M. R. Planet of Hospitality is a company that develops the food industry in Russia. This organization owns more than 300 restaurants that provide the highest level of service.
Currently, the catering sector does not stop developing, as it satisfies the urgent needs of people. You can also start your entrepreneurial path from here. Despite the fact that there are restaurants and cafes in every city, a unique establishment will attract customers. Hospitality enterprises are primarily aimed at improving the quality of the services provided, so they are in demand.
Conclusion
Generating income for such organizations is not a primary goal. As already noted, customer satisfaction is the main task of companies. Hospitality is first of all a cordial and friendly attitude towards people. After all, if a client likes it in a hotel or restaurant, he will pay the required amount without any problems, and moreover, he will tell his friends about an excellent institution.
Those entrepreneurs who try to get as much profit as possible usually do not stay long in this market. It is necessary to predict customer requests and follow innovations, and then the enterprise will be in demand.
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