Confectionery business plan: business from scratch. What to consider?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Surely everyone would like to start their own business, but does not know where to start. Of course, you need to decide on the direction or scope of activity, because the future profit of the enterprise completely depends on this. It is most reasonable to start an entrepreneurship in the field of food production, because it is in demand regardless of the season and is not afraid of the economic crisis. For example, you can write a business plan for a candy store, since this is a fairly relevant idea for a budding entrepreneur lately.

Where to start?

Any business begins with careful planning, there is no need to rush, because if you act improvidently, the result may not meet expectations. That is, you need to sit down and draw up a clear and detailed business plan for the confectionery, describe the stages of project implementation, anticipate possible risks, and draw up step-by-step instructions for yourself.

It should be taken into account that a business should start small, gradually develop and expand, so you should not make global plans at the initial stage. For example, you should immediately choose the format of the institution, it can be a street kiosk, wherethere will be a mini-production and sale of products, or it is more reasonable to draw up a business plan for a confectionery cafe, which, however, depends on the available start-up capital.

Market Analysis

The new enterprise must be competitive and in demand. Therefore, the first task of an entrepreneur is to identify how many similar establishments operate in a particular city or district, how much they are in demand and meet the needs of customers. Does it make sense to open another confectionery and how will it differ from competitors? That is, you need to conduct your own marketing research.

If competition exists, this is not a reason to abandon the project, because every entrepreneur has strengths and weaknesses, they should be identified and improved. In addition, there are quite a lot of ideas related to the production of confectionery - here the event completely depends on the imagination of its organizer. After all, you can start with a mini-bakery, and soon after that draw up a business plan for a confectionery production, which is quite a difference.

Choosing a seat

Presumably, the services of the confectionery will be used by schoolchildren, students, office workers and so on. So, it is wiser to choose a place so that as many people as possible pass through it. There are a lot of options: central streets, railway stations, metro stations, shopping centers, squares.

You need to pay attention to competition if there is already a confectionery production nearby,then it’s worth taking a closer look at how much it is in demand, at the assortment and other little things, in order to make it even better. And if there are several competitors, and all of them have been working in the market for a long time, then you should probably think about implementing your confectionery business plan elsewhere.

Room

The area depends on the format of the institution and the scale of production, for example, for a cafe where products will be produced and sold, 156 sq. m. If it will be a small store with confectionery products produced at different enterprises, an area of 30 square meters. m will be enough.

Do not forget that the sanitary and epidemiological service puts forward strict requirements for the premises. The main points are the availability of communications: water supply, sewerage, electricity and ventilation. The decoration of the room should be done in such a way that it can be easily treated with antiseptic solutions, for example, it can be ceramic tiles.

Equipment

Equipment of a confectionery directly depends on its assortment and specialization, if, for example, the products will be completely supplied from other industries, then it is enough just to equip the outlet with racks and refrigerators. If the company involves a full production cycle, then you need to take care of the purchase of baking equipment, which will cost much more.

There is another option - this is a business plan for a confectionery shop, where products will be produced and delivered to various tradingpoints, here you will not need to look for a room in the city center and you can stay on the outskirts, which will be much cheaper.

The cost of equipment largely depends on the manufacturer. The most expensive of them are made in Europe, they are the highest quality and durable. Cheap equipment can be purchased from Chinese craftsmen, but its quality is out of the question. The best option is Russian-made equipment, average in price and quality.

Registration questions

For one co-founder of a small confectionery shop or production, it is enough to register as an individual entrepreneur. If the company has several co-founders or plans to expand and open branches in the future, then you should immediately register a limited liability company.

Since the enterprise will be connected with public catering, a work permit from the sanitary and epidemiological service is required. But at the time of inspection by SES employees, the premises must be fully equipped and ready for work. In addition, you will need permission from the fire department.

Assortment

When compiling a business plan for a confectionery, you need to take care of the assortment in advance, because there is no limit to its diversity. It may include: donuts, cakes, cakes, burgers, puffs, sweets and much more. At the initial stage, you can specialize in something specific, for example, make locallydonuts with different fillings. Over time, the range can be expanded depending on customer demand.

In addition to confectionery, you can offer customers drinks such as coffee, tea, juices, soft drinks. The sale of ice cream, snacks, chips, chewing gums is also welcome. In general, you should not limit yourself to confectionery products alone, the wider and more varied the assortment, the larger the target audience you can attract.

Financial plan

The basic question of any entrepreneur: "How much money should I invest and how much can I earn?" Here you need to carefully calculate everything to the smallest detail, drawing up a business plan for a confectionery, bakery or cafe.

Basic expenses:

1. Organizational matters and registration.
2. Rent or purchase of premises, renovation.
3. Procurement of equipment and furniture.
4. Hire, train and pay staff.
5. Advertising.
6. Purchase of raw materials.
7. Other expenses.

The amount of starting capital starts from 30 thousand rubles - this is the minimum, since the required investments can reach several million. If at the initial stage there are not enough personal funds, then there is no need to rush to save on everything, it is better to find an additional source of financing. There are several options here: finding an investor or a bank loan. In the first case, the entrepreneur will need a clear business plan for the confectionery with expenses and income, confirming the profitability of the enterprise. In the second - an impeccable credit historyand property secured, because banks are reluctant to issue loans to young businessmen.

The profitability of an enterprise depends on many factors, and primarily on the demand for products. It is worth noting that even a small confectionery located in a good location can bring in several hundred thousand rubles a month if it is properly organized.

You also need to take into account that the risk of not making a profit at all and not recouping your expenses always exists. Therefore, there should be a strategic plan in place in case problems arise and need to be addressed immediately.

The above is just an example of a confectionery business plan, in practice it will be necessary to correct it more than once. You need to clearly set a goal and look for ways to achieve it. It does not matter how much the document will turn out and how it will be drawn up, because first of all, the entrepreneur himself needs a plan in order to coordinate actions and allocate time.