2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Companies are created and closed every day. Many firms that have a quality product or service, no matter what, go bankrupt over time. The reason for this lies in the fact that their goal is only to make money, but in business, sometimes it is worth sacrificing profitability in order to secure your future.
Mission and Goals
Large corporations and international companies understood the importance of defining a company's mission many years ago. It became clear to their leadership that money is not the only value, but the process of activity has real significance. For this reason, when creating companies, their mission, goals and vision are determined.
Of course, the question may arise: "How does the company's mission differ from its goals?". Let's try to answer it. The bottom line is that the mission of the company is a short-formed philosophy and the purpose of its activities. By achieving certain goals, the company will move closer to fulfilling its mission.
How to form a mission
There are certain rulesmission formation. First, it must be based on fundamental human values that are inherent in every individual. This will ensure universal acceptance and respect.
Secondly, it must be clearly and specifically formulated. Management, like every employee, must be clear about what to strive for, what is a priority and what cannot be neglected.
Third, the mission should be short and easy to understand. It should not contain words that require further clarification. An employee of the company of any age and professional level should be able to remember it. This requirement is necessary so that each employee can easily remember the mission and understand its meaning.
Fourthly, the mission of the company should be the principle of the implementation of the work of each employee. For this reason, the management conducts all kinds of activities so that each employee understands the mission and is guided by it in their activities.
Global experience
All companies that have achieved popularity and global recognition have a mission. For example, Apple's mission is to provide interactive devices that improve lives for people around the world. In order for the activities of the company to be consistent with its mission, it is necessary to make certain sacrifices and hardships. Thus, some are actively involved in helping the poor, others provide significant discounts to socially disadvantaged groups of the population, and others participate in environmental protection activities.environment. All this requires certain expenses and does not bring profit at all. But, nevertheless, such activity brings a significant effect for the company.
Undoubtedly, the mission of the company is very important in its activities, but many put profit above all else. This approach leads to collapse and bankruptcy. People understand that companies that do not have a higher goal than money are completely indifferent to the well-being of their customers. This leads to a sharp decrease in sales and does not allow it to win in the competition.
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