Positive feedback about the company: sample letter

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Positive feedback about the company is an example of the successful completion of the services that the client used.

Reviews are official and unofficial. Examples of unofficial ones are easy to find on the Internet on forums, social networks, and special sites where people share their experience of working with the company, noting the attitude of employees towards customers, the way to solve problem situations, and more.

A thank you note sent by ground or email is the official option.

Structure

How to write a positive review about a company? A template drawn up according to the following rules will always help you achieve your goal, strengthen good relationships and contribute to business development.

A good review has four parts:

1. С - information about a specific Situation.
2. Oh - Service picture.
3. P - the problem that has arisen and its solution by the employees of the company.
4. R - Result.

Characteristics

There are three characteristics of a good review:

• focus,
• use of target audience language,
• emotionality.

Review, which has the structure of the RDA, easily achieves a certain goal. The text of a sample positive review about a company that does not have a goal might look like this:

« We have been cooperating with company X for a long time. There are no complaints. Let's keep working.”

Of course, and such a review is nice to read. But if with the help of a recall to emphasize the competitive advantages of the company, then its significance will increase. Compare:

“Thanks to the sales website developed by X in a short time, sales in the 2nd quarter increased by 82%. Similar indicators of the old site for the same period were negative. The plans are to order the development of two more related projects from the company.”

There is a structural approach here:

• situation in which the firm was (losses);
• service picture (short time);
• problem (the site does not sell);
• result (sales up 80%).

The text has an emotional component, emphasizing the benefits of the work done in business language.

Writing order

It is customary in business circles to express gratitude inletter. As an example, let's consider the procedure for compiling a positive review about a company according to a model structured in the SOPR way.

The first question that needs to be clearly answered is: what is the purpose of the review? We assume that the goal is to encourage employees of the company and establish good business relations for the future. Next, remember the language: you need to write in a dry business language. And the third is the emotional component. You need to evoke positive emotions from management, leading to a desire to reward employees.

The desire to reward arises when an employee has solved an existing problem, for which the manager is responsible. This means that the review should accurately describe this problem and give a detailed explanation of the ensuing consequences.

Situation

How to write a positive review about a company following the pattern of the structure of the SOPR, the following algorithm will show. Let's start defining the situation:

A contract was signed for the scope of construction and repair work, including the company undertook to replace the old bathtub with a new one.

Failure to complete work or delay in deadlines was punishable by serious fines, as the premises were being prepared for super-important people and deadlines were tight.

Maintenance

Painting a picture of service. All works were carried out according to the schedule; building materials corresponded to the required quality; process technology followedrigorously.

Problem

At the final stage of the work, when it was necessary to mount a new custom-made bathtub with all kinds of massage functions and musical lighting, it turned out that the size of the bathtub was larger than the doorways. Also, the wiring connected to the bathtub needed to be replaced, as it was made taking into account the dimensions of a standard bathtub.

Delay in the execution of work under the contract signed by the head of the company threatened to lose reputation and serious money.

Results

The foreman Ivanov Ivan Ivanovich used a window opening to bring in a bathtub, quickly replaced the wiring and made wiring for the stereo system as compensation. Works were submitted on time. The VIP was happy and satisfied.

The forthcoming sample of a positive review of the construction company will contain four recommended parts. The purpose of the review will be fully achieved when the manager reads the words of gratitude for his employee Ivanov I. I.:

"We express our gratitude to Stroybrig LLC for the preparation of an important living quarters for operation within the tight deadlines, the execution of which threatened to disrupt, during which non-standard engineering work was carried out by the efforts of foreman Ivanov I. I."

Design rules

It remains to issue a letter according to certain rules and print a ready-made sample of a positive review about the company on letterhead. Indicate the addressee, put the appropriate appeal and end.

A ready-made sample of a positive review of the company is sent to the management with all the intricacies of office work.

Thank you emails

Sometimes it becomes necessary to write an email with a positive review about the company, a sample of which, if desired, can be built according to the same PR scheme.

In the "subject" field, you need to indicate "Positive feedback about the company." A neutral character pattern might look like this:

Dear Konstantin Konstantinovich!

We express our gratitude to Stroybrig LLC for the timely execution of work under contract No. xxx.

Best regards, signature.

In this case, the lack of a CDD approach makes the review aimless and faceless, similar to an ordinary reply.

Informal feedback

Today, reviews are in huge demand among Internet users and business owners. Gathering information about a company is not difficult: the information is available to a wide range of people, and its distribution can be compared to an avalanche that will collect customers for the company or, conversely, discourage them.

An example of a positive feedback about a company can be a post on the women's forum:

“My son is allergic to chicken eggs. With difficulty I found a pastry shop that makes diet cakes. Ordered a cake for my son's birthday.

Decorated beautifully, decorated with cream, marzipan cars and helicopters. Appetizing and attractive look. I was looking forward to the joy and delight of my son: he is my fan of all kinds of cars andairplanes.

It was packed in a transparent plastic box, and suddenly it dawned on me that I would not take it home: the cream would melt from the heat. Horror! Feelings of confusion and confusion were reflected on my face: “What should I do? How to save the cake? Ivanova Tatyana, a nice woman, understood my problem and offered additional heat-resistant packaging with foil and foam rubber. It saved me!

My son's birthday was a great success!!! I delivered the cake that ended the holiday without any damage or flaws. It was prepared without eggs (!), as ordered, but the taste was not affected by this: all the guests liked it. I wish the Sweet Tooth team all the best! Thank you so much for your business!”

After reading this review, other moms began to ask questions: where is this place located, is it possible to order a cake for diabetics there, how far in advance you need to order, can you order by phone and other comments related to this situation. The conversation went on for several days, and even months later, some caring mothers of families found this review and called the bakery to order a cake.

Perhaps, this reaction to the review is the most desired: discussion, questions, answers. The text of the review is written according to the rules. It is clearly structured: the woman described her situation (she was looking for an opportunity to order a cake without eggs), drew a picture of the service (the cake was made beautiful, packaged), identified the problem that had arisen (the cream would melt in the heat), the solution proposed by the confectionery worker(heat-resistant packaging) and showed the result (DR took place).

The given sample of positive feedback about the company has all the necessary characteristics. The purpose of writing is clearly indicated - to tell that there are places where diet cakes are made. Questions about the possibility of ordering cakes for people with certain dietary needs, which were asked for this post, clearly indicate the achievement of the goal.

The review was written for the women's forum in the language of a caring mother, which is understandable to the entire target audience in this particular case.

And finally, the emotional color touched the strings of the souls of other participants of the forum. After all, they also experience the same emotions when preparing family holidays, communicating with their loved ones, worrying about their he alth.

Motivation for writing reviews

In conclusion, you should determine what motives a person is guided by when he undertakes to write a review. Most often, company reviews are a sample of human emotions.

The clinic is great! They listened carefully, conducted a full examination, did all the tests and found the problem! Now I am he althy thanks to the doctor Mikhail Alexandrovich! Low bow! - strong positive emotions.

Another example: “People! Take care of your he alth! Do not go to the 3X clinic. Waited an hour and a half in vain. Manager - ham. They didn’t return the money for the appointment” - has a negative emotional connotation.

Without receiving any emotions, a person will not waste time expressing his opinion, except for the desire to express himself. If you have a client who understandssubtleties of the case, can notice new accents, focus or emphasis on some previously unnoticed elements, then he can gladly demonstrate his knowledge by writing a review.

A leader who responds to positive feedback about the company is an example of a leader who cares about the implementation of today's main marketing tasks: promoting the company in the market and strengthening relationships with customers.

Methods for getting feedback

Many firms have realized the benefits that come with positive campaign feedback, exemplified by the desire to get them in any way. They are willing to pay money to someone who will form a solid opinion about the work of the organization or the product being sold. This approach helps to collect opinions at the initial stage, but if the real work does not correspond to the purchased review, then the opinions of dissatisfied customers will not keep you waiting. And one negative review has a weight ten times greater than one positive one.

Some managers make it a duty of their employees to ask satisfied customers for feedback. The downside is that such responses are usually neutral. They don't serve the purpose of promoting a business, they don't inspire those who read.

Perhaps, getting the most effective feedback is facilitated by solving non-trivial tasks faced by the employees of the company, often not included in the list of their services, as was the case with the confectionery. A normal person will naturally have a feeling of gratitude,which can result in a positive review.

Ending the guide with a reminder that true, sincere feedback is worth a lot. You can't buy it with money. Therefore, express your gratitude to those who are worthy and highly appreciate those who are able to express it.