Content manager job description

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

In the age of the Internet, remote work has come into vogue. Indeed, it is much more convenient, because you do not need to go to work every day in the early morning in a crowded transport or stand in traffic jams. Now, for many people, the term "work at home" is skeptical, although the real earnings of a professional are no less, and sometimes even more, than the average worker. The profession of a content manager appeared as soon as the Internet gained its popularity. At the moment, this type of activity is the most in demand among all Internet professions.

The essence of the profession and responsibilities

What does a content manager do? This question arises for everyone who first encounters this concept. The essence of the work of a content manager is to fill websites and other Internet resources with information. In order for the site to be popular and to be in the top of search engines,The information base should be regularly updated. For this, they hire a person who could do it. In addition to filling with texts, the duties of a content manager include SEO-promotion of the site (that is, raising it in a search engine). This helps in attracting users and increasing the ranking of the site. Duties also include adding photos and video, audio files, analyzing the interests and needs of the target audience, managing the site and filling in the latest news.

In addition, the duties of the employee include analyzing the information received from other users and visitors to the site, if necessary, searching for the authors of articles (on an ongoing basis, if necessary), maintaining statistics of changes per month (number of visits, new information), implementation monitoring users for compliance with the rules of the site, as well as monitoring the accuracy of the information received and correcting it, if necessary.

Representatives of this profession are also called webmasters or site administrators.

What should a content manager know?

In order to take this position, an employee must know certain information:

• specificity and theme of the site;
• using WEB-technologies, taking into account the subject matter and specifics of the site;
• knowledge of English at a good level (if requested by the customer);
• ability to confidently use a computer and the Internet;
• proper use of the HTML editor;
• cultural norms of behavior whencommunicating with users;
• a thorough study of orders, decrees, job descriptions and other regulatory documents related to the work of a content manager;
• knowledge of media law, advertising, intellectual property.

Pros and cons of the profession

Each type of activity has its pros and cons. And the work of a content manager is no exception.

Pros:

• no need to be in the office, go to work every day early in the morning;
• you can adjust the work schedule as it is convenient for you;
• this is a creative work that will help you find yourself, find topics that are most interesting to write;
• great ground for self-realization;
• high enough wages;
• this type of activity will be in demand for a long time, as the IT sector is developing dynamically.

This profession has many advantages. It would seem that no cons can change this. But there is one big drawback: this position involves constant work at the computer, which negatively affects the employee's vision.

What's the difference

Most people who only superficially know the specifics of work in these two speci alties mistakenly claim that the work of a content manager and a copywriter is one and the same. I would like to immediately dispel this myth.

The basis of the work of a copywriter is writing texts that advertise and sell products, or those that introduce the user to a company or firm. A content managerdeals with a specific site and a host of other tasks that favorably affect the development of the company's Internet platform.

SMM manager

Along with this profession, another position often pops up - SMM content manager. Often these positions are perceived as a single entity. But this is not at all the case - the difference is big.

The first and most important difference is that the content manager works on the websites of companies, stores, and the SMM manager works only on social networks.

If we talk about the functions of an employee, they are similar to the above work, but with the addition of a few points:

• moderation of comments under publications;
• market and competitor analysis;
• calculation of budget funds for advertising;
• starting the search for the target audience (targeting) and its interest in the information provided;
• developing a promotion plan;
• sending group invitations.

It takes a lot of time to work in this area, especially to find the target audience. Millions of people are registered on social networks, and it is not easy to single out exactly those who are interested in the information provided.

Duties of an SMM manager

As for the question of the job description of a content manager - the question is flexible. Specific work instructions will be given by the immediate supervisor or the company for which the manager works. The skills that an employee should have may include knowledge of a foreignlanguages (for international companies), good knowledge of graphic and video editors, knowledge of the basics of marketing and the ability to apply them in practice, the ability to create a website or its base page and fill it with information and, of course, a thorough knowledge of everything about the products it promotes.

Don't neglect precision in discussing future results. This plays a big role, because if the employee does not have a specific goal and expected result, then he can independently choose a strategy that, in his opinion, is the best, and be guided by it. This does not mean that the result will be negative, but it may not be exactly what the customer expects. On this basis, conflict is not ruled out. Before starting work, it is imperative to speak out all the details, then in the future there will be further long-term cooperation.

Pros and cons of the profession

The profession of an SMM manager also has its advantages and disadvantages. Benefits include:

• work in demand and prestigious in the era of high technology development;
• targeting allows you to work only with the target audience;
• work in a social network has a greater sales effect than regular advertising;
• low cost advertising;

There is also a minus in this profession:

not all customers clearly understand the specifics of the work of an SMM manager, so conflict situations may arise

What to do to become a pro?

For people who are tiredto be office "plankton", this type of earnings will be an ideal solution. The work of a content manager is an ideal option for a flight of fancy and your own creative realization. But not every person has sufficient knowledge in working with a computer, all kinds of editors, but he knows for sure what can make information interesting for everyone. Accordingly, a logical question arises: "Where can I learn and become a content manager from scratch?"

The main priority of this profession is that you can become a manager with any education: both humanitarian and technical. The main thing is to be able to write correctly and clearly, as well as to feel the audience and present information in an interesting way. It is much easier to get used to work, of course, for people with specialized education: journalists, PR specialists, psychologists, philologists. If there is no opportunity to get a full education in a higher educational institution, then you should not be upset. There are training courses for the work of a content manager, where they clearly and briefly explain the essence and specifics of the work, show how to use basic auxiliary programs, graphic editors, and share ways to create a site.

If computer knowledge allows you to deal with this topic on your own, then you can take the time, be patient and get to the bottom of the work yourself. It is worth noting that the majority of successful content managers started from scratch, without specialized education, but only by their own efforts delved into and began their careers. Certainly immediatelyit will not work to earn mountains of gold, since it takes a lot of time to find a customer. During the time that the search for a permanent partner will be carried out, you will gain experience, acquire new knowledge and skills, and very little will remain until the title of “professional.”

Getting Started?

After obtaining all the necessary knowledge and skills, it is worth starting a job search. There can be two options:

• search for work in web studios, companies, sending resumes and calling directly;
• work as a copywriter on special exchanges.

The first method is perfect for a graduate who has completed a course in a specialized speci alty. After all, companies and firms take only people with higher education.

The second method is suitable for self-taught. Getting started as a copywriter will help you quickly get used to the field of remote work, gain basic knowledge in writing articles, their design, understand the terminology used by customers, and find your own topics that will be a pleasure to write on. After finding your own style and theme, there will definitely be a customer who wants to cooperate with you.

Successful worker

For successful work and career growth, you need to constantly develop and learn new things. A professional in his field must have a flexible mind, be knowledgeable in various topics. In addition, gradually master the work of a translator, editor, programmer and designer. The work of a content manager, reviews of which are mainlyonly positive, will bring a stable income, and for this you don’t even need to leave your home.

Specialists in this field are always in demand, as the field of information technology is developing, and professionals are required everywhere. Judging by the feedback from those who work remotely in this position, it really opens up good prospects. This is a regular job that is paid for, but the responsibility is even greater than that of office workers.