How to open a burger shop from scratch: step by step instructions

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

In today's fast pace of life, modern people often do not have enough time for a normal meal of homemade food. That is why people are so used to snacking on fast food. But fast food should not only satisfy hunger, but also bring pleasure. Therefore, there are many recipes for hot dogs, hamburgers, burgers. Although there is a lot of competition, the burger business can bring in a good monthly income, as the food industry is in demand and is growing rapidly.

Burger story

Before, it was impossible to imagine that an ordinary cutlet in a bun could gain such wild popularity among representatives of all walks of life. In 1904, the burger rose to prominence at the St. Louis Fair. But only thirty years later it became a gastronomic symbol, when W alter Anderson from Kansasfounded a chain of eateries called White Castle Hamburger.

Every day this gastronomic product gained more and more popularity, most people wanted to repeat its recipe. It was then that entrepreneurs began to have their first thoughts about how to open a burger joint. So, how to make money on burgers?

How to open a burger shop?

Like any business, a burger joint must be opened with official business registration. How to open a burger shop in your city and what needs to be done for this? First you need to resolve the issue with the form of entrepreneurial activity: individual entrepreneur or LLC. Most of those who opened a burger shop choose the form of an IP enterprise, because a small catering establishment does not have such large financial turnover. For a burger restaurant, it is best to choose a taxation system - a single tax on imputed income (UTII).

The process of opening an IP is very simple. First you need to contact the department of the Federal Tax Service (FTS) with a copy of an identity document, write an application, pay a state duty in the amount of 800 rubles. It is also necessary to select the type of activity in the OKVED classifier. For a burger joint, you can select the following activity codes:

• 56.10 Restaurant activities and food delivery services.
• 56.10.1 “Activities of full-service restaurants and cafés, cafeterias, fast food and self-service restaurants.”

At the end of the registration procedurefirms, employees of the relevant authority issue a certificate of PSRN, which indicates the status of an individual entrepreneur.

Documents required to open an institution

How to open a burger shop so that there are no problems with government agencies? To do this, you need to choose a room that will successfully pass all sanitary checks. It is necessary to collect a package of required documents for unscheduled inspections. At the request of the authorities, as a rule, it is necessary to present the following documents:

• certificate of OGRN;
• safety magazine;
• TIN certificate;
• certificates for finishing with the necessary SES requirements;
• documents for checking instrumentation and measuring utensils;
• contracts with SES and the fire service;
• contract with energy saving service and sewerage service;
• contract with LCD for garbage collection;
• agreement with the tenant and contracts with employees.

Organizing a burger joint in a small town

As a rule, in a city with a population of up to one hundred thousand people, there is a small selection of good fast food establishments. Therefore, opening a new, trendy burger place can attract a lot of attention from the unspoiled residents of a small town. A big plus of such settlements is that there are practically no worthy competitors in this business. The answer will be only in the affirmative to the question: is it worth opening a burger in a small town? But in order to open your own business, you must first calculate all the pros and cons.

How to open a burger shop: a business plan step by step

When developing a business plan for a fast food restaurant, you need to distinguish between the target group of your customers. Most of the visitors will be students and schoolchildren, so the food should not only be tasty, but also affordable.

How to open a burger shop? Detailed instructions include the development of such items:

1. Institution concept. At the very beginning, you need to develop the concept of your restaurant and hire design specialists to realize the plan.
2. Finding a location for a burger joint. The room for the hall should not be less than 70 square meters. It is desirable to create a restaurant in the city center, in a place with high traffic.
3. Preparation of the premises and the invitation of special government services to monitor the implementation of all points of requirements. When opening a burger joint, you must pass an inspection by the sanitary and epidemiological service and the fire inspection.
4. Selection of staff for the institution. All employees must have he alth books. At the initial stage, you need to hire: a welder, two workers in the hall and a cleaner.
5. Advertising campaign. The most important point for ensuring a quick payback of the enterprise and making a profit. To promote an institution, it is necessary to correctly think over an advertising company. The institution must have its own website, which provides a menu and lists all the services of this institution. When providing delivery on the website of the institution, there must be a form for filling out the order. It is advisable to advertise the establishment insocial networks.

Burger Equipment

When choosing equipment for the premises, one should adhere to the concept of the institution. In order not to miss some small nuances, you need to make a list of necessary things:

• purchase chairs and tables according to design;
• order bar counter and bar furniture;
• develop and order an outdoor sign;
• purchase or make custom uniforms for employees;
• install alarm and video cameras;
• buy kitchen equipment.

When choosing equipment, it is advisable to focus on models of reliable and trusted manufacturers.

Institution menu

The tastier and better the food in a burger place, the more profit the establishment will bring to the owner. To ensure variety, the menu usually uses a lot of vegetables, seasonings, sauces and, of course, good quality meat. Since the contingent of the institution will be very different, the dishes should also be varied. Therefore, it will be a big plus if, in addition to burgers, salads and fries, the menu includes vegetarian dishes, dishes for children and people with diabetes.

How much does it cost to open a restaurant?

How to open a burger shop? Will the business generate income? How much does it cost to open such an establishment? How to open a small burger joint? Of course, this business is profitable, but provided that there are a small number of competitors on the market with a similarbusiness concept. Opening a burger shop from scratch can cost about 5-10 million rubles, which already includes all the costs for the payback period of the business. At the initial stage, you won’t be able to earn much on fast food. At first, the profit will be about 30 thousand rubles. per month. But with the right approach and a well-thought-out advertising campaign, income can be increased by two to three times. The payback period for this business is about two years. For a small town, that's pretty good. Therefore, it is profitable to open a burger place from scratch, investments pay off relatively quickly.

Necessary investments

The financial plan in the early stages includes a lot of costs, but this business is good because you can invest in it gradually. You can start with just a few types of burgers and a few drinks. Initial investment in rubles:

• about 420 thousand will be the cost of equipment;
• about 40 thousand rubles - payments to staff;
• expenses for consumables will be somewhere around 20 thousand;
• rent of premises - about 50 thousand

The total amount of initial costs will be approximately 530 thousand rubles.

Useful tips for entrepreneurs

To get a steady income and not violate the law, a newcomer to business needs to know some of the nuances of his business. Some helpful tips for aspiring entrepreneurs include:

• mandatory registration of a cash register with the tax service;
• cooperation exclusively with reliable food suppliers;
• the presence of features in the institution, features that distinguish it from competitors;
• at first, it is necessary to win the trust of the client, to interest visitors, including potential ones;
• organize the room so that the interior looks interesting and not cluttered;
• recycling should be considered.

Business Marketing

One of the main aspects of opening a fast food restaurant is marketing. If an entrepreneur decides to open a franchised establishment, then at the initial stage he will be accompanied by a franchise company. This is one of the easiest options for starting your own business. But businessmen who decide to embark on an independent voyage need to develop their own logo and brand so that customers can easily remember the institution.

The most powerful tool in marketing today is the Internet. Now many people search for a restaurant on the Web, read reviews about the establishment and order delivery. Therefore, when opening a burger joint, you will need to make a local press release, launch a special offer for customers who will visit the establishment on the opening day. A big plus will be an invitation to the opening, a free tasting of dishes, attracting the attention of the media and food bloggers.

Another good solution to attract new customers is to create a loy alty program with coupons and cumulative discounts (this will make the customerback to the restaurant). You should always remember about additional services (for example, food delivery to your home). Perhaps for even more income, a takeaway restaurant concept should be developed.

Summing up

There are many risks in this type of business as fast food. These risks can begin both with negative customer reviews and with SES inspections and fines. The owner of a burger shop needs to pay great attention to the quality of products and the shelf life of food. One bad food incident can ruin an entire business. Satisfied customers bring money to the establishment.