Pancake business plan: description and recommendations of professionals

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The catering industry has always been one of the most efficient areas for business. This is especially true for fast food establishments, or fast foods. Blinnaya is just such an institution. In our country, the demand for such products will always be at the level, since pancakes seem much more “native” than Western hamburgers or french fries. How to open a similar institution and succeed? A detailed pancake business plan will help.

Format

As the format of the institution, we will choose the one that is more suitable for novice entrepreneurs who do not have significant capital - a pancake kiosk. The pancake shop business plan does not involve significant expenses, therefore such entrepreneurial activity is characterized by a low threshold for entering the market.

The pancake shop can also be presented in another form - a full-fledged cafe with tables, waiters, where, in addition to pancakes, other desserts are served. But this format is closer to experienced entrepreneurs familiar with the restaurant business.

Register

Like any other type of entrepreneurial activity, a pancake stand business plan begins with the preparation of the necessary documentation. Such an enterprise allows registration of both IP and LLC. IP allows you to choose a simpler form of tax reporting, and this, in the end, will save on costs. As a taxation system, you can choose the simplified tax system.

In addition to registering a business, opening a pancake shop will require permits from the fire safety service and sanitary control authorities. To save your own time and nerves, an entrepreneur can turn to specialists who will resolve all issues on their own in the shortest possible time. If you approach this moment without due responsibility, there is a risk of errors, which will then result in serious pen alties from the inspection authorities.

Choose a room

Renting a space is a necessary item that should include a cafe business plan. A pancake shop on wheels, unlike a cafe, does not require stationary premises, so you don’t have to spend money on rent every month. But the entrepreneur will have to independently manufacture or order a mobile structure.

Mobile kiosk is best placed in a walkable place near universities, schools, stops, train station. Before installing the premises, you must obtain permission from the administration, as well as from the department of architecture and the urban planning department.

Equipment

The internal equipment of the kiosk is controlled by the services of the SES and the State Fire Supervision. In addition, the business plan for a pancake shop on wheels should be designed for the purchase of quality equipment,since the appearance and taste of the dishes themselves may depend on this in the future.

Internal equipment of the kiosk will require standard kitchen equipment:

• refrigerator;
• wash;
• blender/combine and mixer;
• pancakes;
• dishes;
• kettle and/or coffee machine;
• kitchen utensils;
• small consumables - price tags, packaging.

Exhibition racks and a distribution window are usually provided with the kiosk itself, if it is made to order in a specialized company. This also applies to the necessary ventilation equipment.

If an entrepreneur plans to organize a small dining area in front of the kiosk, then in addition he will need:

• pair of plastic tables with chairs and umbrellas;
• refrigerator with drinks;
• trash can.

Products

Before including groceries in a pancake business plan, a business owner should consider their establishment's menu. The standard assortment of a pancake shop includes ordinary pancakes, but creative pancakes with various fillings are in great demand. The menu should include:

• Full pancakes stuffed with meat or fish, combined with additional products - cheese, vegetables, herbs, sauces.
• Sweet pancakes - with jam, cottage cheese, condensed milk, fruit.
• Tea, coffee, soft drinks.

Also, you canthink about seasonal products - kvass and ice cream in summer, hot chocolate - in winter.

Staff

Opening a pancake shop will require 2 employees working in shifts. A person without experience as a cook can also cope with the preparation of pancakes on pancake machines, so the main condition is the presence of a he alth book, the absence of skin diseases and other visible external defects. Necessarily - neat and pleasant appearance.

In addition, employees must be responsible and honest, because they will have to work with cash and keep basic daily income records on their own.

The duties of the staff include preparing pancakes, drinks, caring for kitchen utensils and appliances, accepting cash. They also need to keep track of the amount of products for dough and toppings for timely replenishment of stocks. If there is an area with tables in front of the kiosk, the duties of the staff will include cleaning. The pancake shop business plan includes the cost of staff salaries.

Promotion

Advertising spending is a must-have item to include in any business plan. A pancake shop is an example of an entrepreneurial activity that does not require small promotion costs when located in the right place. The main marketing costs are the design of the van in accordance with the chosen style. It would be nice if a corporate logo was created, which will be present both on the signboard and on the clothes of the staff.

In the future, you can use free marketing moves,aimed at warming up the interest of regular and new customers. All sorts of promotions, sweepstakes and discounts work perfectly, as customers are notified through social networks. Therefore, an entrepreneur should definitely take care of having their own pages on popular Instagram and VKontakte.

Remember that food businesses are well supported by "dish of the day", "combo" and other modern marketing gimmicks.

Calculation of payback

In order for a novice entrepreneur to be able to assess their own strengths and capital, we present a pancake business plan with calculations. So, opening a kiosk on wheels includes the following capital expenditures:

• Business registration - 20 thousand rubles.
• Manufacture of a van - 100 thousand rubles.
• Equipment - 100 thousand rubles.

Entrepreneur expects monthly expenses:

• Salary to employees - 60 thousand rubles.
• Procurement of food and supplies - 50 thousand rubles.
• Payment for accounting services and utility bills - 10 thousand rubles.

To calculate the profitability, let's take the average cost of a pancake equal to 100 rubles. With the sale of at least 70 pieces per day, the revenue from the main products will be at least 210 thousand rubles a month. This does not include the sale of drinks and additional products.

Based on this amount, taking into account expenses, the monthly net profit will be no more than 40 thousand rubles. Under such conditions, the business promises to pay offduring a year. Taking into account external factors and other circumstances, the average payback is about one and a half years - if we take into account specific examples.

Recommendations

Specialists note that the modern hobby for franchise business provides aspiring entrepreneurs who plan to open their own business with quite fierce competition. The large number of fast food chains throughout the city can make it so difficult to enter the fast food business that some choose to become part of one of these chains.

If a future business owner is willing to put up with the disadvantages of a franchise and the need to make monthly lump-sum payments, he can join one of them. As pluses, one can note the original and fresh ideas of most franchises. In addition, by paying a fee of several hundred thousand rubles (about 500,000 rubles on average), the entrepreneur will receive a turnkey business.

Conclusion

The pancake business plan in this article is just an example. Final calculations depend on the specific region, the local level of market capacity of the catering market, the cost of food and other conditions.

Bliny, as a business, is a rather complicated type of entrepreneurial activity, due to the high level of competition. The owner of a pancake shop requires both creativity and flexibility. You should be able to respond sensitively to changes in demand, the emergence of new competitors nearby and other conditions that may hinder or contribute topancake yield.