Melnikov Vladimir Vladimirovich: biography of the founder of the firm "Gloria Jeans"

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Melnikov Vladimir Vladimirovich is a Rostov businessman. He works in the southern part of the Russian Federation. V. V. Melnikov is known to many as the founder of the rapidly growing Gloria Jeans enterprise. This entrepreneur was able to do what many failed to do. In his affairs, he uses a non-standard approach, which makes it possible for him to follow his difficult path.

Biography of Vladimir Vladimirovich Melnikov

Vladimir Vladimirovich Melnikov was born after the war, in 1948, in Belarus. His dad and mom died when he was a teenager. At the age of twelve, Vladimir Vladimirovich Melnikov dropped out of school.

Date of birth falls on the post-war years. Instead of going to school, Melnikov read a lot. Currently, he has the opportunity to impress the interlocutor with a quote from a book on marketing, memorization of Bible verses and chapters from this book.

At the age of fifteen, Vladimir Vladimirovich gets a job at Rostselmash. In the sametime he was able to discover the truth that a product becomes more expensive the farther its place of production is from the point of sale.

The vein of an entrepreneur manifested itself from the age of 12 in a teenager. Melnikov Vladimir Vladimirovich has a very rich biography. Already in his youth, he could buy a bag of fish from fishermen for a liter bottle of vodka, which costs about two and a half rubles. Then he took this fish and sold it in the market for fifteen rubles. Thus, he managed to earn 150 rubles a day back in those days.

History of creating your own business

During his student years, Vladimir managed to speculate in imported goods. This gave him a decent income, but in the end he was still caught, and he was sent to prison for fartsovka. He was in prison twice. Behind bars he had the nickname Intelligent.

He got frostbite on his feet in prison, which is why he now wears wool socks all the time and doesn't tie his shoes.

Gloria Jeans production

In the first half of the 80s, Vladimir buys a sewing machine. However, he himself did not intend to study tailoring. In fact, he was the organizer of an underground workshop in the basement of one of the schools in Rostov. There were denim pants. The fabric was rubbed with a stone for a fashionable result. Jeans sewn in this way were very famous and brought Vladimir a staggering income. They say that in a monthhe got so much that he could buy five cars.

After the authorities allowed the creation of cooperatives, Melnikov brought his company out of the shadow economy. Things were going great. However, low productivity did not allow Melnikov to simply sit in one place with his hands folded and wait. He wanted to increase the productivity of 1 seamstress from eleven to twenty pieces per day. In order to carry out the plan, he needed imported sewing machines. For this purpose, he exchanged money from his earnings for forty thousand US dollars for the purchase of one hundred sewing machines. For them I decided to fly personally to America. However, he was arrested at his border. They took the money and put the businessman Melnikov Vladimir Vladimirovich in prison for the 3rd time. His family helped him. At the time of his absence, his wife was in charge of affairs in the cooperative. In general, 3 terms in prison took Melnikov almost ten years of his life.

To new successes

After leaving the bars, Vladimir Vladimirovich initially acquires two hundred sewing machines, and this instantly increases labor productivity. For convenience in work, production was transferred to the Raduga laundry. Approximately forty thousand pairs of jeans were sold in 1992.

Gloria Jeans was founded in 1988 in Rostov-on-Don. Later, in 1997, the firm was reorganized into Gloria Jeans Corporation Closed Joint Stock Company.

Twenty percent of the shares were owned by the EBRD bank, but over time, the owner and founder of the brand bought out his share.

Gloria Jeans extension

In 1996, a very strong demand for the company's products required its expansion. For this purpose, the Bataysk and Novoshakta garment factories were bought out. Melnikov believes that he was given the opportunity to make a purchase only because there was no prospect for the factories. Large investments were needed for this type of industry, and at that time fast money was needed.

At that time, the production of denim trousers near Rostov-on-Don reached the level of eight hundred thousand pieces a year. Of these, approximately seven percent of the goods were exported to England. In 1998 the company was reorganized. In order to overcome the crisis tendencies, the latest equipment and cutting tables with riveting machines were purchased with a total value of more than one and a half million US dollars. This increased productivity by another forty percent, and the selling price of each pair of jeans was about five dollars.

In the future, the company's turnover grew by forty percent annually. A huge number of expansions were carried out, more than ten factories were bought in the northern part of the Caucasus and the eastern part of the Donbass. In addition to jeanswear, the production and production of knitwear was launched. All this was sold in batches of about twenty-five million items a year. Clothing was sold under the already famous brands "GloriaJeans" and Gee Jay.

Interesting information about Vladimir Vladimirovich Melnikov and his business

As in the old days, Vladimir loves to read. He reads a lot about business, can quote his favorite authors, in particular, Tolstoy, Verlaine. He is said to have a very good memory. They say that Vladimir Vladimirovich Melnikov knows everyone by name. Forbes called him one of the most unusual businessmen in Russia.

Melnikov has a very authoritarian and overly strict management style. He understands this, and he himself considers this a disadvantage, but he cannot do anything. Therefore, there are people who run away from the company precisely because of him. Not every person will be able to withstand the volatility of the leader's mood.

The managers of this company have always been foreigners. Every day they try to use their own skills and experience of the modern business space on our Russian soil. However, V. V. Melnikov says that there is simply no basis for good managers from Russia. In addition, Melnikov says that we do not have adequate managers, since there is no institution of housekeepers.

Any person who gives himself completely to work wants to come to a clean home, eat delicious food, wear neat clothes. Managers should not think about the problems of being. After perestroika, it all collapsed, and now there is a similar problem. For all high-ranking workers who work for him, Melnikov always hires domestic workers.

Family Relations

Melnikov insists all the time that a competent and correct system is the foundation of everything. Melnikov Vladimir Vladimirovich (businessman) hung a poster over his cradle for his 2-year-old child, where the quote “Take care of honor from a young age” is written. His son began to hate this expression after he learned to read. This phrase irritated him very much, and he tried to break it all the time. However, one day Vladimir found his son’s correspondence in one of the blogs, where he was asked what was most important to him, to which he replied: “Keep honor from a young age.” This quote was taken from The Captain's Daughter. She helped form a kind of system in his son's worldview, which, perhaps, will help him make the right choice and make the right decisions.

B. V. Melnikov - beliefs

Melnikov Vladimir Vladimirovich believes that it is necessary to follow your own path and not really rely on the state and support. During crisis situations, the main questions arise for the business that concern its survival. The smartest and strongest can lose to the patient against all odds. Those people who consider themselves smart have the opportunity not to get out. An example is Evgeny Chichvarkin.

Success "Gloria Jeans"

Melnikov Vladimir Vladimirovich always perceived Gloria Jeans as a retail brand. He believes in the strength of the production of our country, the strength of the human mind and the talent of workers in Russia, not China or America.

Many people are surprised by its profitability. However, Melnikov Vladimir himselfVladimirovich is not surprised. He believes that he is doing good for people, he uses his talents and abilities for the sake of people. By making high-quality and cheap jeans, he wants his customers to feel the joy of buying the things he has produced. For him, income is not so much important as satisfied customers.

It can be said that Vladimir Vladimirovich Melnikov can boast of building an effective Russian business. "Gloria Jeans" managed to achieve good success. A huge production company was grown from almost nothing, despite obstacles and losses.

More than 600 stores of this brand have been opened. The year when Melnikov Vladimir Vladimirovich (Gloria Jeans) achieved such success - 2013.

The family is an incentive for a businessman to further growth. He always relied on loved ones. Vladimir Vladimirovich Melnikov's wife ran his business for some time.

Quote by Melnikov

“I have been in business since I was ten years old, I have never done anything else in my life. What do these opening opportunities give me? I just become a billionaire and that's it. So says Melnikov Vladimir Vladimirovich. His biography for beginner businessmen will be instructive.

Melnikov's tips for beginners

Walked Vladimir Vladimirovich to free enterprise for a very long time. He had to serve time in prison, then he spent time filing patents. I had to deal with cooperative issues. Then came the time for reforms and the organization of market relations.

TipsMelnikov to budding businessmen:

1. The desire to receive a large income is a natural incentive for an entrepreneur, but this is not the main thing.

2. Don't count money as the most important factor. Effective business is the ability to combine art and science. Art is considered a person's passion for work. Science is a business model. Understanding how money is received and spent plays a big role in entrepreneurial activity. If an aspiring entrepreneur knows how to behave in business, he will be able to manage money.

3. It is necessary to hire smart, experienced and knowledgeable people.

4. It is imperative to keep in touch with partners and suppliers. Partners can be good helpers in generating ideas for business development, however, just like in marriage, relationships with these people should be built on mutually beneficial cooperation. First of all, you should not forget why this business was started and specifically with this partner. In work, it is necessary to use brainstorming, discuss force majeure situations, always stick together in difficult times. In this case, the business will be strong and stable.

5. You need to try to protect yourself from the unexpected. Expect the best, but always be prepared for problems. It must be remembered that it is impossible to keep everything under control all the time. The system and all processes in the business need to be set up so that you can always take a day off or leave the workplace for a short time for family reasons. It is worth making sure that the workwill not stop if you leave for a while.

Melnikov about responsibility

Melnikov recommends businessmen to be responsible for everything that happens on their own. But you don't have to be alone. The individual entrepreneur must make all decisions personally, without anyone's help. But sometimes it is worth asking for help from friends, relatives or the same partners. Not everyone has the courage to open their own business, but in any case, there are people who are ready to provide help and support. Starting your own business is one of the most exciting and challenging adventures in life. It is necessary to set up your business so that it easily survives not only during ups, but also at the time of failures and falls. Melnikov Vladimir Vladimirovich recommends planning and setting up all processes in entrepreneurial activity so that you can work without interruption. According to Melnikov, entrepreneurial activity is an occupation that captivates and brings profit.

Melnikov's business at present

Currently, Gloria Jeans faces new challenges, which are to transfer this company from a regional to a federal corporation. VV Melnikov will need new people, his company will need a new image. For a long time, employees whom he does not know have been working in factories and plants. And Melnikov V. V. is pleased that the production activity is developing independently of him. It follows that the company survived the time when everything was decided by the word of one Melnikov.