The history of the company "Milavitsa" began in 1991 with a sewing company established on the basis of the production association "Komsomolskaya Pravda". At the time of the creation of the company, there were difficulties with choosing a name. The existing and easily recognizable now - "Milavitsa" - was proposed by the writer Vladimir Pavlov. The ancient Slavs used this affectionate name to call both the Morning Star and the goddess of beauty.
Creativity, comfort and affordable prices - all this, combined with the constant updating of the assortment, attracts hundreds and thousands of women to Milavitsa stores in St. Petersburg. This brand of underwear is known not only in Russia and Belarus. This brand is popular in almost the entire post-Soviet space - in Ukraine, Kazakhstan, Moldova, Armenia, Georgia. Among the female population of Western European countries who have appreciated the benefits of this underwear are Czechs, Poles, Dutch, Germans, English women, and even in the United Arab Emirates and Israel, ladies of all ages are happy tobuy gallant products of this manufacturer.
What bribes clients underwear "Milavitsa"? Shops in St. Petersburg are constantly filled with women who are happy to choose sophisticated sets of thin elastic lace with airy cut lines and aristocratically restrained trim. Sets "Milavitsa" are sewn mainly from natural fabrics. Although it is difficult to do without a certain proportion of synthetics, its percentage is minimized. When developing a new model, designers take into account the comfort in wearing, which is achieved due to anatomical tailoring - the fit lines of the underwear are maximally adapted to the contours of the body. Wearing a set, the woman does not feel uncomfortable. And what could be nicer than wearing expensive underwear with pleasure?
Where to buy products?
If you want to buy a Milavitsa set, it's not difficult to do it in St. Petersburg. This can be done in two ways - in a boutique or using an online order. Since buying underwear is a delicate matter and requiring fitting, it is better to visit one of the Milavitsa stores in St. Petersburg. The addresses of the most visited are given below, and there are more than twenty of them in total. Here are the most famous of them:
- Leninsky pr-t, 138;
- Vyborg highway, 3;
- 8th line of Vasilyevsky Island, 28.
Boutiques are located in different parts of the city, so finding a retail outlet within walking distance will not be difficult.
Among the products of this company, it is worth noting several areas. With lingerie lines designed around the needs of customers and fashion trends, the company demonstrates a comprehensive care and creative approach to business at the same time.
Collections called "Silhouette", "Form", "Contour" are sets designed to maximize the beauty of the female body. Push-up bras and balconette models that reveal the top of the bust but maintain their shape; bodices with thin cups for those who prefer naturalness - here is a brief description of these lines.
The "Cotton" collection has become popular and sold. The name speaks for itself - the linen is made of natural material that does not cause irritation and pleasantly adjacent to the body. Models of this line are decorated with elegant elastic lace.
Manufacturers have not forgotten about young mothers and those who are just preparing to become them. Under the special requests of women during the period of expectation of a miracle and during feeding, the collection "Mom" was developed. This is a delicate, pleasant to the touch underwear made of cotton fabrics. The collection includes bodices with detachable cups - for the convenience of nursing mothers.
The range includes sets for ladies with luxurious forms. The "Grace" collection is a slimming underwear that, despite its complex function, leaves room for beauty and fantasy.
Collectionseamless underwear made a splash in its time. Such models combine maximum convenience and do not constrain movements at all. Bras give the feeling of the absence of underwear on the body. The feeling of lightness and comfort, combined with the beauty of the models - all this brings well-deserved praise to this collection.
Cooperation with foreign companies
In addition to its own products, the company sells lingerie from the French company Alisee and the B altic brand Lauma through its outlets. These brands confirm the reputation of the European sense of style and are intended for women who openly demonstrate their beauty and individuality to the world. Lingerie from these companies can be purchased at most Milavitsa stores in St. Petersburg.
Prices for the presented products, contrary to common stereotypes that everything really good should be expensive, are in the middle price segment. The average price of a bra is 500-600 rubles, panties - 200-300 rubles. Exquisite sets cost from 1000 to 1500 rubles. "Milavitsa" gives every woman the opportunity to pamper herself with worthy delicate products. After all, beautiful and high-quality underwear raises self-esteem, regardless of whether it will be noticeable to others or not. By purchasing Milavitsa products, women buy not just a bra or a set - they get the quintessence of self-love, expressed in graceful lines and sophisticated lace.