"Surname" (stores): customer reviews. Company "Familia": employee reviews

2024 Author: Howard Calhoun | [email protected]. Last modified: 2024-01-17 18:37

Pants for 60 rubles, shoes for 399 rubles, a toy for a child - 50 rubles. Goods at very affordable prices are offered to us today by the trading company "Familia". The buyer faces the eternal question: to take or not to take? Let's see together what the Familia store is and what it can offer us.

About company

Familia Trading Company is the largest Russian retailer. The first Familia sales department store was opened in 2000 in the capital. Today, this network, in addition to the distribution center, procurement management and business support services, has more than a hundred stores in Russia and is actively expanding. There are more than 40 department stores in Moscow and the region, more than ten in St. Petersburg. The main points of sale in the Urals are Yekaterinburg, Perm, Chelyabinsk, and in the Volga Federal District - Kazan, Samara, Ufa. The Familia store, whose addresses and phone numbers can be found in the city directory, is always waiting for its customers to please them with fashionable novelties and big discounts. And believe me, there is something to choose from!

All products of the Familia store have a quality certificate. The company is responsiblefor the quality of products sold, complies with the rules of trade and the law "On Protection of Consumer Rights". Buyers receive warranties on any product purchased through this network.

The company is the leader in the field of clothing trade with the price category "discount" (discount). It focuses on a buyer with low and middle incomes, so most of the goods sold through Familia department stores, including well-known world brands, have an acceptable, and sometimes “ridiculous” price. In the practice of the company, regular sales, promotions and the use of a discount system, which gives the consumer the opportunity to save significantly and save money in the family budget.

The company's direct competitor is StokTsentr, which sells a similar assortment in a close price category for the Familia chain. The company's online store has not yet started working.

Assortment

Department stores of sales offer the buyer several thousand trade names. The goods of the Familia store are a wide range of casual, business, sports, jeans clothes for the whole family, as well as shoes, haberdashery, household goods, accessories, cosmetics and household chemicals. Here you can buy good quality toys and clothes for kids. Bags, scarves, hats and outerwear are sold: coats, jackets.

The assortment line is represented by well-known global, domestic and little-known brands. "Familia" (stores in Moscow) sellsbrands such as: Finn Flare, Motor, Puma, Colin's Wrangler, Savage, Patrol, Baon, Day by Day, Motivi, Soul age, Ralf ringer, Terranova, Quelle, Etty Detti, Yours and others. Many, in order to purchase branded items inexpensively, purposefully go to the Familia store. Customer reviews confirm that popular brands are, as they say, "snapped up". Therefore, a more significant share in the assortment is occupied by unpromoted Chinese and Turkish goods. Marks-brands are usually placed on specially designated hangers. Household goods sold through these department stores are next to clothes - these are dishes and kitchen utensils, textiles, souvenirs, gifts.

You can get information about promotions and discounts by contacting the Familia store. Addresses of the nearest department stores can be found in many shopping guides issued in big cities.

Pricing policy

A good economy class is "Surname". Stores, reviews of which on the Internet are ambiguous: both positive from satisfied visitors who grabbed the brand for a penny, and negative from disappointed customers, still differ in some advantage. The reason is that the company prioritizes low prices, not the comfort of the buyer. Many people immediately have suspicions why things are so cheap. Damaged goods, defects? No. What is the price policy of "Surname" based on?

• Purchase of goods from the manufacturer without intermediaries.
• High turnover of goods is the basis of all stock stores. Revenue is generated through high turnover.the price per unit of goods does not play a significant role.
• Permanent stimulation of demand, the system of total sales, when prices fall in general by 30%.
• Out-of-season, last year's goods are sold with big discounts.
• They save on everything: shopping malls with low rent, nondescript store interiors that do not please customers. Staff costs can reduce the self-service system.

Given the affordable price tag and compared to other stock stores, it is believed that the clothes of the Familia department stores are of sufficient quality. Moreover, goods at such low prices cannot be purchased at other outlets.

Average prices in Surname for some categories of goods
Knitwear	100–700 RUR
Dresses	400–1000 RUR
Skirts	300–1000 RUR
Men's suit	1000–2000 RUR
Outerwear	500–2000 RUR
Down jackets	1900–3500 RUR
Shoes	200–1500 RUR

Discounts and promotions

Familia stores offer the consumer "price drops" during seasonal sales and gift social cards. Loy alty discount program gives you the opportunity to use the discount7% on Mondays, on other days 5 or 3%. For fans of stock shopping and sales, a gift card for the purchase of clothes will be a good surprise. Department stores "Familia" (stores in Moscow) allow residents of the capital to receive discounts on the "social card of a Muscovite": 5% on weekdays, 3% on weekends. You can learn about the rules for obtaining discount cards from consultants by going to the Familia store.

Business Partners…

The company has an already established supplier base, most of which have been operating since the founding of the trading organization "Familia". Stores, reviews of which indicate a constant influx of buyers, are never empty. Therefore, the wide range of goods sold through this network, regularly replenished thanks to the distribution center and suppliers, is so important. "Familia" offers its regular partners a number of favorable conditions: to sell a variety of goods, individual items in any volume or products with a disparate assortment.

You can sell through the stores of the Familia network:

• out of fashion or illiquid products, clothes not sold in season;
• products with a "broken" size range;
• things that are not in demand among the population;
• products produced or imported in excess of planned quantity.

Competitive advantages of the Familia network

To get acquainted with the assortment of department stores, it is not necessary to look for the Familia company's online store, it is enough to visit the department store once and see everything with your own eyes. Here you can explorecompetitive advantages of the company over other discounters.

Firstly, "Familia" sells off-season collections in a price category below the market. Secondly, it cooperates with many manufacturers without the participation of intermediaries. Its client base is more than 40 brands. Thirdly, low cost of goods due to cost reduction: personnel costs, rent, creation of expensive interiors. Minimalism and rationality are the basis for the design of the trading floor of the network.

Familia Trading Company is able to develop and work in any economic conditions, regardless of the severity of the crisis. The mode of cost reduction sooner or later becomes part of the strategy of any market operator. Therefore, the company's position is very favorable, regardless of the state of the economy: favorable or crisis.

Shop "Familia". Customer Reviews

No trade enterprise can have only strengths, there are always "weaknesses" that catch the eye of visitors. The Familia network is stores, reviews of which are quite actively left by both regular customers and those who visited the department store once. There are more negative stories about going to the "Familia" than positive reviews. What are the shortcomings most often noted by buyers?

1. "An abundance of junk from China." If you do not want to buy clothes from Chinese or Turkish manufacturers, then go straight to the stands where branded clothes hang. Of course, the assortment of a stock store cannot be 100% branded.goods. We must not forget that there are worthy manufacturers among factories in China and Turkey.
2. "The stores are a mess, clothes are lying on the floor, sizes are mixed up, not tidy, etc." Disorder in the trading floors is the inevitable result of the influx of customers. Many do not take into account that "Familia" is a self-service store (St. Petersburg), which means that the visitor himself finds and chooses things, carries them for fitting, and then has to put everything in its place. At the end of each shift and an hour before the start of the working day, department store salespeople clean the trading floor: hang clothes according to size, return the goods to their places.
3. "There are no vendors in the hall." The seller's working day is 12 hours, during which time he fulfills the plan, re-evaluates, accepts new goods, cleans up mountains of scattered things. The amount of work is gigantic, and only two employees are allocated for 1500 m2 (savings in personnel).
4. Economy class is "Surname" - stores, reviews of which are very contradictory. Customers complain: "The hall looks like a dull warehouse, there is nothing to look at, the clothes smell musty." Savings and minimalism in the halls make it possible to maintain low prices, which attract visitors so much. Self-service stock store - These words indicate that the buyer is not going to the boutique.

Other reviews from customers address issues such as return policy violations, long queues, lack of staff, illegal "search" of visitors, no price tags or having two different price tags, no curtainsfitting rooms and others.

This network has never claimed to be exclusive or high quality. "Familia" is a store, reviews of which allow everyone to draw their own conclusion. It is important to know before going to a department store what is really worth buying at a discount store and how to behave there.

Should I go to work at Surname?

High turnover and high throughput are the specifics of working at Familia. The store, reviews of employees about which you need to read, regularly needs new staff. The problem of the network is the constant shortage of employees and staff turnover. What are the reasons and what does not suit the employees of the network?

• Salary on average from 12 thousand rubles, if the plan is overfulfilled - a solid bonus. The plan is carried out 4-5 times during the year, and in the remaining months it “fails”. All shortages and non-fulfillment of the plan are deducted from wages.
• The scourge of all stock and self-service stores is huge shortages and theft. The management of the "Familia" saved money and did not equip the trading floors with cameras, so awkward situations arise when the guard literally searches every customer.
• Lack of staff in some of the chain's department stores leads to the fact that cashiers act as sellers, and administrators as security guards.
• Low staff motivation is a problem of some Familia stores, which leads to disrespectful attitude towards customers.

Teams of all department stores are different from each other, some of them are quite strong and united, working from the daydiscoveries. Much, including the fulfillment of the plan, depends on whether the salespeople work with department store customers.

What is the secret behind the popularity of Familia stores?

Good things can't be cheap. With the opening of the Familia department store, many customers realized that it was really possible to find interesting and even branded items at an affordable price in this store. Festive or especially beautiful outfits are very rare, but there are a lot of clothes in a classic style, there is something to pick up for the office, for work, a large selection of things for everyday wear at home or in the country. There are much more women's clothes than men's, they are constantly updated.

Many people like the household goods department. It is very convenient to buy small kitchen utensils, packaging and accessories for gifts in it. You can also purchase dishes for design: vases, cups, plates.

The policy of favorable prices has made more than one brand popular. It was the Familia network that received popular recognition. The store, reviews of which tell how decent discounts delight customers, is constantly growing and developing. Familia's department stores can be called discount stores without exaggeration, where the whole family can get dressed. Who doesn't love low prices for quality products? It is very profitable when you can buy all the necessary goods for home and loved ones in one place.

Underwear, bed sets from 100 rubles, trousers, shirts from 150 rubles, shoes from 500 rubles. - all this and much more is sold by the Familia store (Kazan). The reviews say thatdepartment stores can pick up high-quality items, especially after the arrival of new products. "Familia" is a store (St. Petersburg), which constantly develops a system of discounts and offers. For example, a 20% discount on the purchase of two branded items at the same price. Discount card holders receive daily discounts from 5 to 7%.

In the Familia store you can often find things made of expensive natural fabrics. However, the low price immediately causes the buyer to think that the product is defective. It must be remembered here that the seller bases his trade policy not on the cost of each individual thing, but on the speed of turnover.

Where can I find the addresses of all the chain's department stores?

To find out how to get a discount card for a regular customer, what seasonal promotions and discounts are currently in effect, you can contact the managers by contacting the Familia store. Addresses of all department stores of the network can be found on the official website. Stores are located so that any customer has free access to them and can easily be reached by public transport.