Re altor - what kind of profession is this? The subtleties of the profession of a re altor

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

People involved in real estate transactions often have the question: "What is a re altor?" This is a specialist who provides intermediary services in this area (purchase, rent, sale). He brings together buyers and sellers to conclude deals, and then receives a reward for his services in the form of a percentage of the total amount. Now a real estate agent is a very popular profession, especially since almost anyone can master it, even without education. But only a few can achieve success in this matter.

Who is a re altor?

This word came to us from English and translates as "real estate agent". For our country, the speci alty "re altor" is quite young, since it officially appeared only at the end of the twentieth century. Well, unofficially, of course, much earlier. In Russia, since 1907, a newspaper was published under the name "Collection of offers and demand", where data on real estate objects were presented. In the Soviet period, the analogue of modern agencies was the "Bureau for the exchange of housing", which carried out intermediary services forhiring, renting and renting housing.

In the US, the history of the speci alty "real estate agent" has more than eighty years. But not everyone has the right to call themselves that. This can only be done by re altors registered with the National Association. In addition, the term "re altor" itself is a trademark and is written in all dictionaries with a capital letter.

Specialization and responsibilities

At the moment, a re altor is a profession that is divided into a number of narrow specializations. Main directions: commercial real estate, secondary market, new buildings, houses and land plots. But professional responsibilities are similar for almost all specializations:

• Search for clients and properties.
• Support and execution of transactions.
• Advertising and promotion of objects.
• Show objects.
• Customer consultations.

Personal qualities of a re altor. Ability and desire to communicate with clients

It's hard to calculate how many people an agent meets in a year. Sometimes it's hundreds, sometimes thousands of people. And each of them has his own life - troubles and successes, problems and joys. Therefore, the main quality of a good re altor is the ability to communicate with people of different character and social status. Well, no less important is the ability to convince them. After all, the main thing in the work of an agent is not so much the selection of a suitable option (although this is important), but the ability to convince the client that the proposed object is the best on the entire market.

Wishhelping customers

There are certain human problems behind every trade. A good agent is like a teacher and a doctor in one bottle. It is difficult to imagine a good teacher without love for children and patience. Or a doctor making diagnoses without questioning the patient. The same applies to the re altor. If he did not understand the specific situation, did not find out about the reasons for the sale of real estate, then how can he help?

All real estate is piece goods, and the same objects, just like the same people, simply do not exist. Moreover, at least three people participate in the transaction - the agent, the seller and the buyer. Also, the last two may have relatives, friends and other "specialists", whose opinion can affect the outcome of the transaction. And a real estate agent must take into account and keep in mind more than 100 ethical, aesthetic, technical, legal and financial factors, instantly responding to any changes. Naturally, patience and love are indispensable here.

Responsibility

Most people believe that tomorrow a magician will appear and immediately make them rich, happy and he althy. It is clear that this will not happen, because everyone creates his own destiny. To be responsible means to take responsibility for everything that happens in life. Of course, blaming others is easier. But remember: only you are responsible for your own actions both in work and in life. And solely because of your decisions, things will only get worse or better.

The ability to be an entrepreneur

This word is derived from the verb "undertake". There are no born plumbers, accountants, lawyers or doctors, just as there are no born re altors. To succeed, you need to master the technical, personal and business skills. Acquiring them is an ongoing process that evolves as new ways of doing business evolve and new information comes in.

If you think that you will sit quietly in a warm office and fight off a crowd of grateful customers, then we are in a hurry to disappoint you. There is no money in the comfort zone. You will need to regularly go out to people and use creative, non-standard methods to attract interested customers to your service. In most cases, you will constantly have to make money from almost nothing. But behind all this there will be the main thing - qualified assistance to the client.

Professions of the profession

The most important plus of the speci alty "re altor" is accessibility. Absolutely anyone with the ability to improve and the desire to achieve success can become a professional. At the same time, neither gender, nor age, nor the social status of the applicant for this position is important.

This speci alty promises great prospects for those who plan to open their own business. A private re altor or agent registering his company is limited to a minimum investment. But success can only be achieved through daily and hard work.

Undoubted advantages of the speci alty:

• Communication withpeople of different status.
• Flexible schedule.
• High incomes.

The last advantage is worth mentioning separately. In terms of income, the profession of a re altor is one of the most promising. In some cases, the amount of the award can reach several thousand dollars. The average salary of a specialist in Russia is about 50 thousand rubles. And the best re altor in a certain field receives at least 100 thousand.

Cons of the profession

Surely you have heard the proverb "Feet feed the wolf". It is quite applicable to the profession of a re altor. From here, the main disadvantages “emerge”:

• Irregular working hours. The agent should always adapt to the client and make appointments at a convenient time for him. And it can be very early in the morning, and quite late in the evening. Well, if necessary, you will have to work hard on weekends and holidays.
• Dependence of salary on performance. Few agents receive a salary. Most receive only a percentage of the transaction. Therefore, income will directly depend on how much the agent "runs". The one who is well motivated spends the working day outside the office. True professionals are always busy with something: showing the object, meeting with clients or working with the base.

I must say that society is very ambivalent about such a profession as a re altor. Most people's reviews are rather negative. This attitude did not just happen. Surely in the news you have repeatedly heard such a term as black re altors. Communication with themcan lead to the loss of property, and in the worst case, to the loss of life. Therefore, real professionals make great efforts to earn the trust of customers and "whiten" the profession in the eyes of society.

Where can I learn?

Re altor is a profession that is not taught in any university in the country. You will either be taught everything on the job or sent to courses organized by real estate agencies and staffing companies. Well, after their completion, you can safely apply the knowledge gained in practice and gain experience.