Brand "Coca-Cola": history of creation, products, photos. Brands owned by Coca-Cola

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

There are brands that have been gaining people's attention for decades. Their popularity is invariably passed on from generation to generation to people of different social status. This is how parents and children, billionaires and the poor, government officials and office managers know the world's most popular Coca-Cola brand.

Its history has been going on for 130 years. This brand, according to research experts, is popular among 94% of people on the planet. It is worth noting that the logo of the famous alcohol-free drink has become a symbol of the United States.

What is Coca-Cola?

This is the name of the best alcohol-free drink on the planet, which has been developed and offered to people by experts in their own business for hundreds of years. It is worth noting one fascinating fact that is associated with the Coca-Cola brand. Not everyone is aware that during the period 2005-2011, Coca-Cola, which does not contain alcohol, became the most expensive brand on the planet.

If 100 years ago an unknown poor businessman bought a recipe for a drink from the widow of its inventor for pennies, today it will not work: the company's value is more than 75 billion dollars. It is worth noting that 150,000 employees work for the benefit of the organization.

Recipe for the world's most popular drink

Alas, the drink recipe is one of the secret ones on the planet. More than a century has passed since the formation of the Coca-Cola brand, but so far only the key components have been disclosed, but the method of preparing cola, unfortunately, is unknown.

So, components:

• Regular sugar (in the US experts use economical maize solution);
• Sweet color (specialized pigment);
• Invigorating caffeine;
• Carbon dioxide;
• Orthophosphoric acid;
• One-of-a-kind natural flavors (the main secret of a fantastic drink).

The entire list of required ingredients is still hidden.

History of the most successful brand. Home

Most people drink the Coca-Cola brand drinks every day, but they don't even know what it is, who its creator is and other fascinating facts that are associated with the brand.

Creator of the famous drink

The drink appeared in 1886 according to the plan of the chemist D. S. Pemberton, who prepared it as an "anti-nervous syrup". The first who tried this drink was an accountant, as well as a fellow creator - F. Robinson. He liked the drink, so he recommended that John patent the recipe, as well as draw up a sales contract with Jacobs’ Pharmacy, the largest pharmaceutical establishment at that time.

The composition was sold for 5 cents for a 200 g bottle. Consumers were offered to buy a “cure for nervous diseases”, the creator claimed that the syrup called “Coca-Cola” is ready to help with morphine drug addiction and helps to solve problems with potency.

The drink owes its name and personal logo to accountant F. Robinson. He suggested naming the syrup based on the ingredients (coca leaves, cola nuts). He, concurrently the owner of exemplary handwriting, made an engraving with curls. Thus began the story of the creation of the Coca-Cola brand.

How the brand developed (1888-1898)

In 1888, John dies, remaining a poor man, because his idea, alas, did not achieve even a drop of commercial success at that time. The man was buried in a small cemetery surrounded by poor people, and 70 years later, an impressive stone headstone was erected in his memory.

After a certain period of time, an unknown poor businessman A. Candler, a native of Ireland, decides to buy a method of making Coca-Cola from Pemberton's widow. She agrees to the deal and receives $2,300 for the instruction (then a very impressive amount of money).

Candler decides not to change the name of the drink, in 1892 he, together with his nativebrother, forms the company and the brand "Coca-Cola", which is now engaged in the production of the drink.

Not everyone knows that the starting capital of the organization was $100,000.

In 1894, the famous cola began to be sold in pretty glass bottles.

After 4 years after this, another organization, now famous, is formed, whose name is Pepsi-Cola. Today it is the key rival of Coca-Cola brand products.

Further development (1902-1906)

1902 is considered a lucky year for the brand and the drink. During this period, it became the most famous alcohol-free soda in the United States. The financial turnover of the association has exceeded $120,000.

A year later, the popular US publication The New York Tribune publishes a new article about the organization. The creator of the publication says terrible things about the drink, for example, African Americans, after drinking it, have become more aggressive towards white people in the United States. But this is not the most exciting, because, according to the publication, they were under the influence of the drug - cocaine.

Despite a lot of lies, there was still some truth in the publication, because at that time natural coca leaves were included in the soda, which were then replaced with pressed ones (they did not contain the drug - cocaine).

In 1906, the organization conquers all people in the United States, with the help of which it launches developments abroad - in Cuba and Panama.

Calm (1907-1914)

During this period of time, nothingsignificant and innovative did not happen. The promotion of the organization went on, but in 1907-1914 nothing exciting happened in the history of the Coca-Cola brand. There was constant activity in production, the drink was produced in new containers, cans, and each new appearance became more beautiful than the previous one.

1915-1928. Significant Years

In the history of brand development, 1915 is considered the most important year of all. During this period, the popular Irish designer E. R. Dean invents a new, unusual and improved container for the brand, the capacity of the new bottle is 6.5 oz.

As a result, the association produces 6 billion units of this container, which, together with a delicious and invigorating drink, is transported to different points of sale on the planet.

In 1919, A. Candler decides to sell the company to the most popular financier, a native of Atlanta. E. Woodruff, together with a small alliance of foreign investors, acquires a brand that cost them $25,000,000.

In 1920, Coca-Cola finally conquers European territory. The "conquest" began with the most romantic country on the planet - France. Here, the first enterprise is being built by the owners of the trademark.

In 1923, R. Woodruff became the head of the organization, who succeeded his own elderly father. Looking ahead, it should be noted that Robert will hold this position for another 60 years, and over this period, improvements in soda and products that are part of the brand willimprove. It is worth noting that at the same time the company produced an improved container for 6 bottles, made of the most durable cardboard.

In 1928, the Olympic Games were held in Amsterdam, which brought more than a thousand boxes of soda. Following this event, the organization became a permanent sponsor of sports programs.

What happened to Coca-Cola between 1931-1985?

In 1931, the company's leaders decided to increase the demand for the drink with a new style, in which the charming Santa Claus played a key role. Santa Claus from the USA is drawn by popular artist H. Sundblom.

Today, this Santa Claus personifies human goodness, and that the desires of all people, in any case, are realized. And at that moment it was just an interesting idea, with the help of which the implementation, by the way, increased significantly.

In addition, most people don't even realize that the face of Santa in the Coca-Cola ad is just a self-portrait of the same artist contemplating what face to choose for Santa Claus. As a result, H. Sandblom decided to display himself.

In 1939, a new wave of rivalry between Coca-Cola and Pepsi-Cola came to an end. Organizations did not want to reconcile, as a result, their minor conflicts still occur today, but Coca-Cola still retains its leading position.

In 1960, the sale of the drink in cans began, and in 1977 in plastic bottles, the capacity of which was 2 liters. After 2 yearsthe organization was led on the path by the most successful manager of the 20th century - R. Gosuetta. At the same time, Coca-Cola brands appeared in Russia. In 1982, the company invents a diet drink, which subsequently becomes in demand. The most delicious carbonated drink was in an improved jar with a small straw.

Coca Cola brands in Russia. Details

1979 is famous for the appearance of a refreshing drink on the territory of the Soviet Union. This is due to the signing of the contract before the start of the Olympic Games. According to the contract, the production of the drink was established at domestic factories, the vending machines were imported from Germany, but the popular figured bottle had not yet reached the Soviet people at that time.

The next step in the introduction of Coca-Cola into the domestic masses is associated with democracy during perestroika. The year 1989 was marked not only by the arrival of the drink on sale, but also by the hanging of foreign advertising in the capital on Pushkin Square. A glittering sign with the trademark's name rose gracefully right in the heart of Moscow.

Since 1991, the residence of the company has been formed on the territory of the Russian Federation. Little by little, the conquest of new territories was carried out, factories were built, the usual patterns of activity were introduced. Only since 2001, the Coca-Cola organization has switched to a well-thought-out system of work.

Since 2005, the company began to conduct activities on the "selection" of the territory. Manufacturers of juices, kvass, and also water are bought. Investment contributions to the domestic economy are estimated at 4billion dollars. Now management companies want to increase this value by $1.4 billion.

Coca-Cola Today

The organization is improving every year, improving. The manufacturer's portfolio notes 200 items of products belonging to the Coca-Cola brand: carbonated drinks, juices, bottled tea, energy drinks. Brand products are sold in more than 200 countries around the world, and are also in high demand.

Daily sales more than 1 billion units. The trademark "Coca-Cola" is rightfully considered one of the most expensive on the planet, because the net income of the association is more than 8 billion dollars. "Titan" has unlimited chances for further improvement, which no one even thinks to stop at. Which Coca-Cola brands are rivals today? Perhaps, the company has no equal in terms of popularity and turnover.

The secret of success

The history of the organization is a colorful example of a carefully crafted plan and marketing. The company has long surpassed famous champions, including: IBM, Amazon, and even Google.

According to the organization, over the period of their activity they have formed the largest structure for the promotion of drinks on the planet, built factories on almost all continents, and their products are in demand in 200 countries of the planet. In addition, it is worth noting the PR budget, which is considered in billions of dollars - this is the secret of success! But still, why is the organization so lucky:

1. Up to precisionwell-thought-out logistics, which makes it possible to transport products every day to all points of sale on the planet.
2. Proper placement of commercial refrigerators, an incredible number of sales agents, the right place in the window, which in seconds attracts the attention of the consumer.
3. "Guiding" permanent advertising with a photo of the Coca-Cola brand influences people every day, guiding them to make a choice in favor of this drink.

Slogans

Slogans will not be superfluous to the secrets of success. Candler knew how to play on the emotions of the people of the United States. He used short and concise slogans, such as "Great non-alcohol drink for the nation." It is worth noting that prohibition was introduced at that time, so the call was successful.

These stages in the history of the company's improvement have made it the most popular and recognizable all over the world. And even despite the fact that the company itself produces a huge number of other famous brands of drinks that do not contain alcohol, which are included in the Coca-Cola brand (Fanta, Nestea, BonAqua and others), it is the famous soda that gives it the main profit and glorifies the name.