Draft Beer Store: Business Plan

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

In today's world, many people dream of doing their own thing. In fact, there is nothing to worry about here. The most important thing is to evaluate your capabilities and abilities. Only the one who does nothing fails. Today, many are interested in a draft beer shop as a business. Such a retail outlet will be in demand both in a small provincial town and in a large metropolis. In this review, we will look at how to start an activity, the correct execution of all necessary permits, as well as how to make the business develop and be successful.

Preliminary analysis

Before you get started, you need to consider the general state of the market. Will a draft beer point be popular in your city? A business plan must take into account all the nuances, otherwise the idea will not turn into a success. Recently, the taste preferences of Russians have changed significantly. Most now prefer to useelite drinks instead of surrogates. Therefore, a draft beer store as a business can be a very profitable idea. Due to the high demand, such an enterprise will pay for itself in a short time.

However, the draft beer business has its drawbacks. Today, there are many liquor stores throughout the country, so the competition can be quite high, especially for start-up entrepreneurs. To attract customers, you will have to come up with something interesting.

Many today have heard such a thing as "live beer". It is considered to have unique flavor characteristics and is significantly different from bottled products. It is for this reason that we will look at how to open a draft beer store, a business plan and the main features of this business.

Key Factors

Let's take a closer look at this. So, the product that you are going to sell (according to the business plan) is draft beer. How to open a point? The proposed course of action must necessarily include an assessment of external and internal factors that affect the enterprise.

External factors include:

1. Opportunities: the presence or absence of competition in the field of draft beer trade, prospects for the development of a retail network in the territory of your locality.
2. Threats: high level of competition, significant legal restrictionsauthorities), promotion of a he althy lifestyle among the population, the availability of nearby retail stores for alcoholic beverages at lower prices, the need to meet quality standards.

As for internal factors influencing business development, strengths and weaknesses can be distinguished here. The former include favorable prices for consumers, availability of quality products, advertising opportunities to attract customers, a wide range of products, a high level of service, a system of discounts for regular customers, and certificates confirming the quality of products sold.

Weaknesses for start-up entrepreneurs may manifest themselves in the lack of experience in this field and a narrow range of products presented. Of course, starting a draft beer business will require serious work. To avoid large fines, a novice entrepreneur will definitely need to familiarize himself with the basic norms of the current legislation.

Opening hours

One of the most important aspects that a draft beer business plan should take into account is the mode of operation. It should be borne in mind that the sale of alcoholic beverages from 23:00 to 8:00 is prohibited. However, this restriction does not apply to catering establishments. But here, too, special care must be taken. After all, on the territory of a particular region, their own restrictions may apply. So, for example, in St. Petersburg it is forbidden to sell alcohol from 22:00 to 11:00. Limited in some placesretail trade on separate days. The fine for violating these rules is quite serious - from 5 to 10 thousand rubles. Also, by law, illegally sold products can be confiscated from you.

After you make a work schedule, you can calculate the number of working hours. There will be approximately 98 per week.

If you want to open a 24-hour establishment, you will have to equip it with tables and chairs. Then it will begin to be considered a public catering enterprise. In addition to beer, in this case, the assortment should also include various snacks. Namely: sandwiches, smoked fish, croutons and various snacks. The size of the room should be given special attention. Draft beer installations by standards must be placed in rooms with an area of at least 50 square meters. For establishments located in rural areas, this value is halved.

The best time to open a draft beer shop is late spring - early summer. The peak of demand for the drink falls precisely on this time period and until autumn.

Legal

What are they? A draft beer business plan must necessarily define the legal form of the enterprise. There is a choice here: individual entrepreneur or LLC.

OKVED codes in this case can be as follows:

• 52.2 - retail sale of food products, including alcoholic beverages and tobacco;
• 52.25.12 - beer retail.

When choosing a taxation system, it is recommended to choose UTII, if possible. Realistically, the use of OSNO andUSN. The advantage of UTII lies in the possibility of refusing to use CCP. In other cases, its use will be mandatory. With UTII, the entrepreneur is obliged to ensure the issuance of strict reporting forms to his clients.

What else should I take care of before opening a draft beer outlet? Business can be conducted only with the appropriate permits from the fire inspectorate, SES and Rospotrebnadzor. If you plan to use a CCP in the process of work, then you need to first register it with the tax authority. To be able to accept payments by bank transfer, it is also recommended to open a current account.

Follow fire safety requirements. The room must be equipped with an alarm and fire extinguishing equipment. As finishing materials, it is best to use non-toxic paint or ceramic tiles. In addition, make sure that all employees of the institution have he alth books in their hands and undergo examinations on time. Since 2016, alcohol declaration has been a mandatory requirement.

These are far from all the requirements that you need to consider if you decide to open a draft beer store. How to arrange a business correctly, what instructions, GOSTs and SNiPs you need to follow - you will have to thoroughly understand these issues.

Marketing and advertising

This aspect should be given special importance. How to open a draft beer shop? The business plan must include the issue of registrationinstitutions. Many people think that this is a minor point. But this is absolutely not true. Traffic will depend on how your establishment looks. Be sure to carry out at least a small cosmetic repair. The atmosphere should be pleasant, conducive to skip a glass of beer. Just setting up tables and chairs will not be enough for this. The interior can be supplemented with decorative elements that emphasize the mood of the establishment.

Also think about the design of your store sign. It should be large enough to draw attention to itself. The name is also important. It should be interesting and outstanding.

In terms of preparing a marketing campaign, the sale of draft beer is a rather specific type of business. Advertising the company in the media will be too expensive and inefficient. What to do then?

Better try these types of ads:

1. Outdoor: one of the most effective types. It must be located in the area where the store is located. It also includes the design of the sign, the facade of the building. Think over the lighting system in such a way that even in the dark, potential buyers can easily find their way to the right place.
2. Carrying out various promotions, coupon discounts. A similar advertising campaign can be carried out immediately before the opening. You can also issue various coupons when buying a certain amount or consider a cumulative discount system.
3. Try to negotiate with product suppliers to provide additionaladvertising. Many provide such materials for free. These can be cup holders or ashtrays with the emblem of the respective brand.
4. Organize an additional area, such as a summer terrace with benches and umbrellas.

Using the types of advertising listed above, you can easily promote your draft beer shop.

Income

One of the most important aspects that interest those who want to open a draft beer shop is profit. This question is very ambiguous. It all depends on the brand of beer you choose. On average, the markup on domestic drinks is 100%. For imported products, this is approximately 30%. So, if you are going to trade mainly domestic beer, you can make a big profit.

Many are interested in the business plan of a draft beer store with calculations. Revenue from daily operation can amount to 450 thousand rubles per month. This is a real figure even for a fairly small store. If you expand your product range with snacks, you can increase your profits.

Production plan

The most important point to pay attention to is the equipment necessary for work.

This list usually includes:

1. Cooler: Required to keep the drink at the right temperature.
2. Rack designed for installation of taps.
3. Counter.
4. Kegs: designed to transport a drink from a supplier. In such containers, beer retains its qualities well until the moment of opening.
5. Beercolumn: helps in pouring beer and performs a decorative function.
6. Drip box.
7. Beer faucet: You can do without it if you don't plan to pour beer into glasses.
8. Hose.
9. Gas bottles: necessary for pouring beer from kegs.
10. Reducer: responsible for maintaining the required level of pressure in the cylinder.
11. Refrigerator: needed to store beer and other products.

As you can see for yourself, a lot of equipment will be required to open a draft beer store. However, your costs will pay off pretty quickly. In some cases, the equipment can be provided directly by the suppliers of the foamy drink.

Approximate calculations

So, how much will you need approximately?

Next, here is an approximate draft beer business plan with calculations:

1. Costs for IP registration - 800 rubles.
2. Cosmetic repairs of the premises - 40 thousand rubles.
3. Costs for the purchase of chairs and tables - 15 thousand rubles.
4. Decoration of a sign - 30 thousand rubles.
5. Advertising costs - 15 thousand rubles.
6. Purchase of the necessary equipment - 180 thousand rubles.
7. Purchase of beer and snacks - 100 thousand rubles.

In total, at the initial stage, you will have to spend approximately 380,800 rubles.

Let's consider what expenses await us in the future:

1. Rent of premises - 25 thousand rubles.
2. Salary of employees - 100 thousand rubles.
3. Raw materials - 225 thousand rubles.
4. Advertising costs - 5 thousand rubles.

Monthly expenses - 355 thousand rubles.

Profit before taxes - 95 thousand rubles.

The tax amount is 14,250 rubles.

Profit received - 80,750 rubles.

Thus, the profitability of the business will be approximately 18%. This figure is considered quite acceptable. The payback is: 380800/80750=4.71, that is, after about 5 months, the entrepreneur will be able to return the invested money and start making a profit.

Risks

Will an establishment selling such goods as draft beer always be successful? Business always has a number of risks.

For an enterprise of this type, they will be as follows:

• Seasonal: Demand for draft beer drops sharply during the cold season. Hot pastries, sandwiches, hot dogs and warming drinks should be added to the assortment in winter to avoid large fluctuations in profits.
• Beverage shelf life: live beer cannot be stored for long. Some varieties lose their original taste after 5 days. If you plan incorrectly, you risk losing half of all available raw materials. At first, it is recommended to order beer in small batches. When you assess the level of demand and determine which varieties are most in demand, you can order the next batch.
• Strong enforcement by regulatory authorities: non-compliance with the requirements and regulations of the liquor trade can lead to significant fines. Try to conduct your activities in fullin accordance with applicable law.

Recruitment

Another issue you need to work through if you want to start a draft beer business is recruiting. In order for the store to operate at full capacity, you will need a whole staff of employees. As a rule, it consists of two cashiers, a cleaner, a security guard and an accountant. The hardest thing in this business is to find honest sellers. Entrepreneurs who have some experience running a beer store business are aware of the most common methods of deception on the part of staff.

These include:

1. Unfilled: in this case, the owner will receive his income from the sold barrel, but the scandal with the buyer who discovered the underfilling may affect the reputation of the entire establishment.
2. Lack of timely flushing of the system: if the seller agrees with the technician and issues a system flush only on paper, the drained beer will be written off and sold. As a result, the drink may acquire a sour taste, which will alienate customers.
3. Switching: The bottling clerk swaps a barrel of expensive brew for a cheaper product.
4. Setup: the seller sells beer from his barrel. All expenses are borne by the entrepreneur, and the profit goes to the store employee.
5. Dilute: Often vendors simply dilute their beer with water in an attempt to increase volume.

To avoid all these problems, a few simple recommendations will help:

1. Install a CCTV system in the draft beer store.
2. Be sure to weigh it when receiving the goods.
3. Take inventory after each shift.
4. Buy a powerful cooling unit that prevents the drink from souring.
5. Set up water samples. This will allow customers to independently control the volume of their drink.
6. Stay away from doing business. Try to delve into all processes as actively as possible.

Ready business

Many today want to start their own liquor business. Is it possible to buy a ready-made business? It is really possible to buy a draft beer shop already in a functioning version. However, do not rush to make a deal. Perhaps they just want to deceive you. Often in this way, dishonest entrepreneurs simply try to get rid of a business that brought them income during 2-4 months of the warm season, and became unprofitable in winter.

There are many factors to consider here. First, check if the place has the required traffic. Secondly, specify what exactly is included in the price. Sometimes a ready-made draft beer business simply involves the transfer of documents for conducting activities and getting to know the owners of the premises. The equipment for such a bar can simply be provided free of charge by the supplier of the products.

Before deciding to buy a ready-made draft beer business, be sure to evaluate all factors. Perhaps starting a business from scratch will be much easier and more profitable.

Reviews

Should you even start a draft beer business? Feedback from entrepreneurs will helpyou decide on this issue. If you correctly draw up a business plan, think through the main points and correctly calculate the possible profit, in the end you can get a completely profitable enterprise. Many novice businessmen at the initial stage experience difficulties with the execution of all necessary documents. However, today there are many companies specializing in legal support for small businesses. For a fee, they will help you properly complete all the necessary documents. You can also entrust bookkeeping to a third-party organization. This will make doing business much easier.

Conclusion

Sale of draft beer today is a fairly common type of business. However, like any other business, it has its pros and cons. The advantages include high profitability and quick payback. The disadvantage of this business is seasonality. In addition, any establishments specializing in the sale of alcoholic products are always of particular interest to supervisory authorities. This should definitely be taken into account if you decide to sell such a specific product.

Many believe that all difficulties can be avoided if you buy a ready-made business - a draft beer store. The sale of the outlet could be associated with its unprofitability. Therefore, before considering such an option, be sure to evaluate all the factors.