How to write a business plan: key points

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Many who have decided to start their own business are wondering: "How to write a business plan?" This stage of the formation of a new project performs three main tasks:

1. Designation for general purpose managers.
2. Clear thoughts in writing help to consider all the nuances in detail and reflect on the implementation of the plan.
3. This work will help you to further attract investors, who often skim through proposed projects without going into details.

In other words, this is a great opportunity to "rehearse" your own business and realize the likely difficulties, while not losing anything financially. In this article, we will show you how to write a business plan. An example will be described below. But first, let's get acquainted with the general rules.

One of the recommendations on how to write a business plan is as follows: "From the first lines of the text, you must convey the essence of the project." It is important for you to convey to investors what the competitive advantages of the proposed business are and how you are going to achieve success. Be sure to indicate what the value of your project is, why the consumer will be interested in the product or service, and how much will be needed to start your business. Be sure to describe what are the growth prospects and all possible risks, how you plan to cope with them. Another thing to consider in the question of how to draw up a business plan correctly is profit. In other words, when and in what amount your project will start to generate income. Therefore, a section on financial performance or forecast should be included.

So, now let's take a closer look at how to write a business plan. A sample for this document is not written according to the standard scheme. Everything here is very individual. But the general requirements for how to write a business plan correctly are given below.

1. Content and title page, which indicates the details of the company, contacts of all founders and a table of contents. The total length of the document should not exceed forty pages with all attachments.
2. Introduction. In this paragraph, describe the most important thing, the essence of your business, highlight the main theses and the value of this project. It is better to start writing this paragraph at the end.
3. Market Opportunity Research. This section should answerkey questions. What are the market sizes? How fast is it developing? What are the growth prospects and possible threats? How will you eliminate them?
4. Market review. Conduct an analysis of information about competitors or companies with a similar product (service). Carefully study and describe in detail who they are, what their market share is, why they are preferred by buyers, etc.



5. Team.
6. Business model. This item describes all sources of income, cost structure, as well as suppliers and buyers. This section is perhaps one of the most important and is of great importance in the question of how to write a business plan.
7. Financial projections and figures.
8. Description of all possible risks and how you will solve the problems that arise.
9. Sources of financial receipts and their distribution. This item is very important for potential investors.
10. Apps to which you attach all necessary and important documents.