2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Opening a candy store is a complex, costly, but profitable undertaking. In it, a lot depends on a successful name: the flow of customers, the first impression and revenue. You will learn how to choose a selling name for your confectionery in this article.
Types of confectionery
What is the name of the candy store? Before answering this question, let's look at the types of these wonderful establishments. There is a home confectionery, where you make sweets yourself or with someone else's help, and a confectionery in the form of a store, where production is put on a conveyor. You have studied all the pros and cons of these types, and the next question arose about how you can call a candy store?
The answer to this question depends on the goals you set for yourself. Names can be both provocative and cheerful, and cute and conservative. The final choice of the name of the confectionery depends on the concept of the institution as a whole.
Specificity of confectionery sales
A confectionery product is an easily digestible and high-calorie product thatIt has a sweet aroma and taste, containing a large amount of sugar. The main ingredients in the production of confectionery products are flour, sugar, fresh fruits, dried fruits, cocoa, honey, butter, milk and cream. It is worth noting that most of these products are perishable, so they should be stored for no more than a week. Otherwise, the confectionery products wind up, deteriorate and become unusable. It is worth remembering this when purchasing products, you need to take for sale goods that are already in demand or according to pre-order and the wishes of buyers. Otherwise, your enterprise will be unprofitable, since no one needs poor quality products.
Types of confectionery names
There are many options for how to name a candy store. As mentioned above, the name depends on the goals. There are several types of titles that really sell: those that are designed exclusively for a female audience and those that focus on youth.
The first names are more sweet and melodious, the second ones are more funny and provocative. There are also names that refer to a certain historical period, for example, pre-revolutionary and Soviet-style confectioneries are very popular in big cities now. In these most interesting establishments, the calculation goes to a completely motley contingent, from young girls to adults and the elderly. In any case, one name is not enough, it must correspond to the concept of the institution as a whole. itThe rule also works in the case of individual production. What is the name of a home bakery? Certainly not "At Ashot" or "Primorskaya".
Selling titles
In the conditions of fierce competition of the modern market, the main condition for a successful business is originality. It is this rule that guides the entrepreneur and naming masters when choosing a name. A patisserie, just by looking at it, should make you want to definitely go in and try what is on the shelves.
There are several options for how to name a pastry shop so that it becomes profitable: the name of the main ingredient, variations on the word "confectionery" or "bakery", a proper name, geolocation or product name. For example, Bakery Guerin, Chocolate, Bolkonsky Confectionery, Bakery on Malaya Bronnaya, Donuts and rolls. Some of these names are simple, but, nevertheless, they are the most memorable, evoke associations with comfort and home warmth. Warm associations, the feeling that you are welcome - this is the key point when a client chooses a catering establishment, in particular a confectionery.
Cute names
Such names are designed for the beautiful half of humanity, because a company of football fans is unlikely to enter an institution called "Mouse in Pants". Examples of cute names are "Rogalik", "Plushkin House", "Kis-kitty", "Sweet couple", Sweet sisters.
What is the name of a pastry shop at home? The names in French are very impressive, they are melodic, pleasant to the ear. But you need to follow the meaning of the phrases so that there is no embarrassment during the translation. Also, the name in French should be readable and easily reproducible. It often happens that a person simply cannot pronounce the name of your institution to friends and acquaintances, and therefore recommend it too. No matter how beautiful and melodic the name is, first of all it should be capacious and memorable, for example Canelle, which means "cinnamon" in French.
Funny names
Sometimes an entrepreneur wonders how to name a confectionery, so that it is definitely not like everyone else? The most striking example of a funny and original name for a confectionery can be considered the original name of the Kyiv network of coffee houses "Doubleby" - "Grandma Batman". Anna Tsfasman, the owner of the network, claims that this is what her children call their grandmother for the ability to appear at the very moment when they are plotting some kind of prank. The title was subsequently changed to "Doubleby" due to being too long. "Doubleby", that is, "BB" is an abbreviation of the first name. Often, such names shoot up in the market, and the institution quickly bypasses its competitors in terms of sales. But the main thing here is not to miscalculate, because it is so easy to make a mistake. Contact a naming professional, a comedian friend, oryourself in a circle of friends over a cup of tea or something stronger in a playful way, come up with an original name for your brainchild.
10 coolest candy store names
Below is a list of the coolest names that have already been invented for pastry shops. They differ in originality, style and are unique in their own way:
- "Delicious zukerka";
- "Zukernya";
- "Dostoevsky";
- "S. S. Syrupchik";
- "Truffle";
- "Fairy Dragee";
- Welcome;
- "Strundel";
- "Samovar";
- "Bombon".
It is worth noting that the first and second names are original in Russia, but not in Ukraine and the Czech Republic, and in the eighth name a mistake was made intentionally, because it will be remembered, and the eye will definitely catch on such a name. Don't be afraid to experiment! The market is overflowing with "Gourmets", "Dolce Vitami" and "Sweet Tooth". People now want something original, unusual, not hackneyed. But, unfortunately, every year it becomes more and more difficult to come up with an original name - the competition is high. The more creative your idea, the more likely the business will be profitable.
How to name a pastry shop at home: examples
Most often foreign words are used in the names of pastry shops. This is explained by the fact that in Russia such vocabulary always sounds beautiful. El Gusto, Belissimo, Bon Appetit - such names, no doubt,grab attention and not go unnoticed. People really like the names with rhymes: "Tasty treats from Masha", "Drying from Andryushka" and so on. It is worth remembering that a home confectionery should not be called too pathetic, for example, "Dostoevsky" or "Pushkin" is hardly suitable. A homemade, warm name is more typical for a pastry shop at home, for example, "Grandmother's Pies", "Annechka", "Aunt Olya's Pies".
But one rule applies to every enterprise, whether it is a large concern or home production: the interests of customers must be taken into account first of all, the confectionery must meet all the requirements of SanPin, and most importantly, make sure that your visitors are satisfied and left with the firm intention of returning to you again.
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