2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
People of the older generation perceive the leaflet as a carrier of propaganda information. At one time, with their help, campaigning was carried out for one or another political platform. It was a long time ago, but today the flyer has become commonplace. In a market economy, manufacturers of consumer goods and services are trying to draw the attention of customers to their product. For these purposes, various techniques and methods are used. Advertisements are placed on a variety of media. Television and radio are used to their full potential, however, printed forms of dissemination of information have not lost their importance.
Today, it has become commonplace for a flyer to be placed in the mailbox, under the windscreen wiper of a car, or placed on stands in a supermarket. If we compare the effectiveness of information dissemination in this way with placement on television or radio, there is reason to believe that the result is excellent. At the same time, professionals involved inthis type of activity, you need to know and remember that advertising booklets / leaflets and other printed products must meet certain requirements. First of all, you need to pay attention to its format. Most often, the standard size of the writing sheet is used.
If you use a sheet of a larger format, then it will be more difficult for a potential client to handle it and assimilate the information contained in the flyer. From this follows the next condition that you need to pay attention to - this is content or content. To accommodate more information on the media, you can use both sides of the sheet. You can deviate from this rule if the information on the leaflet is intended for long-term use. This may be a lunar calendar for gardeners and gardeners. Or the calculation of biorhythms for a certain zodiac sign.
Unlike other media, a flyer almost always grabs people's attention. There are no secrets or miracles in this case. Humans are driven by simple curiosity. Experts in marketing and psychology note that the most difficult thing is to ensure that a potential client picks up a leaflet. Its further actions depend on the quality of the information carrier. Dispassionate statistics claim that the vast majority of citizens study the content of the leaflet submitted to them within 30 seconds. And this is the maximum period of time. Then they throw it in the nearest trash can or put it inbowels of his bag.
From all of the above, it follows that the leaflet should attract the attention of a person so that he shows interest in its content. Such an “attraction” can be a bright picture or a large font. Of course, today this is well known, and flyers printed on modern equipment meet all the above requirements. And you need to pay attention to one more thing - it is desirable to distribute leaflets based on the target audience. It is unlikely that a new cell phone model will be of interest to pensioners. Young people pay much more attention to these gadgets.
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