2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Coffee houses with the original name are in the greatest demand. But how to come up with it? How do you make your business stand out from the rest? Experienced businessmen, for whom this is just another project, turn to professionals for help: marketers and employees of advertising agencies. But what if you're an ordinary enterprising young guy who took out a bank loan for a small business and want to come up with an interesting name for your coffee shop?
Help a friend
Often, people close to us are much smarter and more creative than we think. Often in our environment there is a contingent that can be safely called the creative stratum of the population. It can be editors, journalists, musicians and just extraordinary people. Such personalities love puzzles for the brain, so we can say with confidence that your friend will come up with a name for a coffee shop with pleasure.
See idea
Don't reinvent the wheel - all beautiful and at least slightly original names have already been invented! You can easilylook at the beautiful names of coffee houses on the nearest city streets. Your task is to look at any you like and borrow. It is quite possible that an interesting name will lead you to your original idea. It is important that the name you like does not turn out to be a well-known network, the owner of which can easily sue you. But if you like the name of a coffee shop in Murmansk, and you live, say, in Voronezh, then why not?
Signs everywhere
When you are obsessed with an idea, everything around you takes on a different meaning. Every word someone says, an inscription on a billboard, life event helps us to look at our own life differently. Look around carefully. What do you see? Perhaps a phrase thrown by someone casually or a new track on the radio is one of the options for a name for a coffee shop? After all, even the name of the well-known Russian social network "VKontakte" was coined by Pavel Durov by accident when he heard the phrase "in full contact with information" on the radio. Even more interesting is the history of the name Apple. Its founder, Steve Jobs, got tired of the board of founders' long deliberations on the original name and simply named the company after his favorite fruit.
Advertising Agency
If finances allow you, then you can turn to marketing professionals. Important - at the initial stage, it is necessary to correctly and clearly convey your idea to the performer, to indicate exactly what you want. If you needan original and memorable name (you focus on creativity), then indicate this to an advertising agency in advance so that you don’t get just a cute and beautiful name, which are now the majority on the market. If you still decide to turn to the services of professionals, then it is better not to save. You may spend more than planned, but the result will not disappoint you. They will competently come up with a name suitable specifically for your institution, explain in detail its advantages and answer all your questions. Agree, this is much better than saving money and getting a bad and low-quality result.
Fast and free
If you have neither money nor imagination, then there is one good option. Today's age gives you the opportunity to access programs that allow you to create an original name according to the given parameters, including for your coffee shop. The user adjusts parameters such as the scope of the company, the number and sequence of letters. And voila - you have a ready-made name in a short time. The only negative is that with which a person copes without much difficulty, artificial intelligence is not yet able to fully master it. These names are unlikely to differ in originality and euphony, but as another option for creating a name, it is quite good. There are many services for coming up with a name for your business that are freely available on the World Wide Web. Most of them will not only come up with an original name for your brand, but alsothey will check it for uniqueness and select a free domain address and a nickname in social networks for the invented name. One of the programs offers not only the provision of naming services, but even a free book "How to name your business" in case the services do not satisfy the exacting requirements of the customer.
Interesting coffee shop names
We remember funny and meaningless advertisements for years, and especially original ones for decades. The same system with the name for the coffee shop. Sometimes we see completely crazy names of catering establishments that make you laugh. But you must admit, for some reason they are the ones that stick in your memory and make you tell your friends about them. This is exactly what marketers and the owner of the establishment were counting on when they came up with a funny name. Agree, about coffee houses with such names as "Mr. Who", Bro. We, "Give me two", "Uncle", "Gingerbread man", "Luxury", Maman, "Not a bakery", "Beaver welcome", you will be happy to tell your friends and maybe even stop by for a cup of coffee. But not everyone wants an original and eye-catching name. Such names as "Coffee Yard", "Coffeeman", "Coffeemania", "CoffeeNero", "Coffeeoni", "Coffeechino", "Parizhanka", "Foam", "Drinking Coffee", "Prokofy", "San- Cafe", "Old Italy", "Point", "Corner","TeaKofsky", "Chao-Cocoa", "Chocolate", "Chocco-Mocha". Different names - different contingent. Perhaps representatives of extraordinary youth will come to "Mr. Who", and young girls will enter the "Coffee Yard". When coming up with a name, focus on your target audience.
What makes a coffee shop famous?
Making coffee is quite a profitable business, because everyone drinks it. But not all coffee houses have become famous all over the world for their service and quality products, as, for example, Kaffeine in London, Heart Coffee Roasters and Stumptown Coffee Roasters in Portland, The Coffee Academics in Hong Kong and some others did. These places are famous for their original interior, excellent service and interesting concept. For example, to get a job at Kaffeine, a barista must train for 3 years, at The Coffee Academics they make coffee with guava juice, and at Stumptown Coffee Roasters, fragrant punch is brewed for 12 hours before opening, which attracts residents and visitors to Portland. Any world-famous coffee house has 4 distinctive signs, without which any chip and zest are meaningless - excellent service, cleanliness in the hall and bar, original interior and name, memorable and original, which will surely attract attention.
Good raw material - why is it so important?
Even if you came up with the best coffee shop name in the world, hired professionals and carefully thought out the concept and interior of the establishment, you need toremember the important role played by quality raw materials in this business. As practice shows, it is not necessary to take the most expensive raw materials, but you should not save too much either. The price of cocoa beans depends on their rarity, the complexity of cultivation and the amount of customs duty. A lot of good reviews about inexpensive Colombian coffee, which has an ideal price-quality ratio. True connoisseurs praise such varieties as Kopi Luwak and Jamaica Blue Mountain. This is a premium class, but it also costs several times more than the Colombian one. However, everyone has a different taste - someone likes exclusively premium coffee varieties, while someone does not look at status and prefers budget, inexpensive varieties. In any case, the main thing is a competent barista who can find an approach to guests and prepare delicious coffee correctly.
The popularity of coffee is growing in our time, more and more fans of this strong, invigorating drink. It is possible that your business will flourish, whether it is a coffee shop or a coffee to go format. But in order for this to happen, you need to observe many nuances, one of which is an original, beautiful and memorable name. If you responsibly approach this issue in one of the above ways, then you, that is, the future entrepreneur, will succeed, and your business will bring you not only a good income, but also the realization that people need your work.
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