LLC names: examples. How to come up with a beautiful original name for the company

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

If you decide to create your own company, special attention should be paid to its name. Since, as they say, whatever you call a boat, so it will float, this moment must be approached very responsibly and carefully. Our article will help you understand this issue and come up with the best name for your company.

Importance of choosing a business name

No one can count the existing approaches to choosing the name of an LLC. The examples in this question are varied, and it is quite difficult to determine which approach is the most effective. Many businesses don't focus on the name at all. In the world market, you can find many firms that have the most ordinary names, but at the same time managed to gain credibility and high competitiveness.

At the initial stage of creating their company, many are still looking for an answer to the question of how to choose a name for an LLC. Some marketers advise relying on the type of activity of the company. There are other general guidelines for choosing a business name.

Marketing Research

Marketing research ingreatly influence the approach to how to choose a name for an LLC. They need to be carried out to determine their target audience. Studying the market with marketing tools will help you get a benchmark for building a brand. Such research is an analysis of the main competitors, as well as the consumers that your company is focused on. Let's say you are planning to open an expensive boutique. Accordingly, it will be intended for rich people, so you should not choose a company name for LLC, which contains the words "minimum", "low price" and so on.

If your company plans to produce baby food, you need to find a name that is appropriate for children. Agusha and Karapuz firms can be considered successful examples in the world market. Their names clearly indicate that the products are aimed at children.

Using names in titles

Today it is very common to come across a company name like Petrenko LLC. It says only that the enterprise is named after the owner, but no more than that. People who tend to call companies by their name are acting inappropriately and inappropriately. Such an approach can only amuse the pride of the owner of the company.

Names using children's names, pets' names or just family names can't say anything about the company's activities. They are completely unmemorable. On a par with its competitors, a company with such a name will simply be lost and will not be able to attract potentialclients. In addition, such firms will be more difficult to sell in the future. It is even possible that clients, referring to banal associations, may refuse to cooperate with you, because among their acquaintances there may be a person with the same surname (first name, nickname), and the attitude towards him is bad.

Catchy name

The name of your company must be memorable, so you should be very careful when choosing the name of the LLC. Examples of such interesting and profitable names today can be found in huge numbers. These are sports firms, supermarkets and other firms whose names clearly speak about their activities and are easy to remember.

You can use some tricks to get an interesting and simple LLC name. Thinking it up is not as difficult as it might seem. To do this, you need to choose a good phrase that ordinary people can easily remember and use in their vocabulary. And this, in turn, is already a good advertisement for your company, because in a hurry people recommend exactly those stores or cafes whose names they remember, because complex brands are not remembered so quickly.

Comfort and type of business

The comfort and interest of the client play a very important role in the company's activities. Your name should also fuel this interest among buyers. Experienced marketers and shrewd businessmen still manage to come up with such LLC names. We see examples every day from the windows of popular shops, cafes, beauty salons, etc. Even the most ordinarythe restaurant can be called so that the legs themselves will lead the client inside. For example, take at least the banal name "Visiting a fairy tale" for a children's cafe: it will already create interest for both parents and their kids.

Don't forget your line of business, as a potential client might just miss you on the list of businesses. Your title should contain at least a hint of what you do. For example, for construction companies, the prefix “Stroy” is often used, for gas stations - “Gas”, and so on.

Forbidden names for OOO

In all countries there are some legal prohibitions on the name of the company for LLC. With regard to Russia, there is a ban on the use of such words as "Russia", "Moscow" and other proper names for the name of an LLC. Examples can be found in the relevant laws of the Russian Federation. Under the ban are not only cities, but also regions and subjects of Russia. I would like to note that such norms exist in almost all countries, therefore, when choosing the name of your company, these words should be immediately excluded.

You should also not use existing names for your company, even if you change one or more letters. This practice has been around for many years, but none of the firms with such a stolen name has ever been successful. As a rule, they lasted only a few years, for which they received a reputation as thieves and no more. Do not repeat such mistakes and approach the choice of the name of your company in this wayas responsibly as choosing a name for a child.

The most effective methods for choosing a name

As already mentioned, the name of the company should be individual, memorable and easy to read. There are several effective ways to help you choose the best name. One of the best is the word selection method. Its meaning is that you combine some words (parts of words) and get a previously unused name. An example is the company Pepsi, whose name consists of the name and surname of its owner, or rather, from the first syllables (Pe, Psi).

The rhythm method is the repetition of simple and short words, such as Coca-Cola. These names are easy to remember, and they literally eat into our brain and memory.

You can use words that have an element of superiority in the name of the LLC. The list of such companies is colossal, for example: Burger King is not just a diner, but a royal one!

Do not forget about the method of imitation, the meaning of which is that the name, as it were, conveys the properties of the product. For example, the aforementioned "Agusha" is the first words of a child, so it is clear: the company produces goods for children.

You can also use playful names like "Little Adult" or "Beer Mullet". They will definitely be remembered by the client and will automatically receive a positive assessment in his subconscious.