2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
The question of what is needed to open a bath, people began to ask not so long ago. If earlier cities had their own public baths, now more and more elite complexes appear. At the moment, there is a clearly expressed need for family establishments of this kind on the market.
About the market
There is a tendency to increase the number of bath complexes. There have been changes in the contingent of customers. In the old days, for the most part, they visited such places on holidays, gathering in large companies. Now more and more people come to the complex on ordinary days or in the evenings to improve their he alth.
At the moment, consumer demand for family baths is not satisfied. It is not uncommon for people to want to sit quietly in the sauna while their children are supervised.
Remarkable is the fact that it is not so difficult to understand how to start a bath business. This is generally a fairly simple matter from the very start. If everything goes well, it will be even more profitable than a restaurant. When calculating how much a bathhouse costs, you need to focus on approximately 60,000 rubles for each squaremeter. At the same time, it will be possible to maintain such a room quite inexpensively. As a rule, such institutions pay off in just 3 years. Much will depend on their reputation, advertising moves.
Complex
The business plan for a bath business may include the construction of an entire he alth complex. In order for it to be profitable, services should be targeted at several categories of people at once. In the daytime, wellness procedures for children, women involved in water aerobics will be offered here. While at night representatives of another target audience can gather here - noisy companies.
Profitability calculations
The minimum area on which it is worth opening such an enterprise is 150 square meters. It will be enough to open a whole complex, which will either be rented out or be a public bath.
Calculation of profitability is quite simple. For one-time visitors, an entrance ticket will cost 300-500 rubles, while renting an entire room will cost 2,000-6,000 rubles per hour. If the bath business is small, the building can be counted on for 8-15 people. It is best to provide increased traffic during the day, while renting out the building in the evening and at night.
Alcohol
The sale of alcoholic products, according to the owners of the bath business, will need to be organized in any case. After all, otherwise visitors will begin to bring it with them. The bath should perform two main functions - entertainment and wellness.
Butquite allowed room for imagination - for example, you can open a whole attraction. If the institution is properly designed, corporate events will be held here regularly.
If the bath business is small, such an institution may accompany another - a restaurant, a nightclub, a shopping center, a hotel, a fitness club. In this case, the flow of customers will always be established, and there is no need to build a bathhouse in a passable place. After all, it is unlikely that random passers-by come here - they go to such establishments purposefully. But hardly people will go to the other end of the city. It is best to choose a place in such a way as to count on the target audience living nearby. The bath should be in a place where it is not difficult to get to, and then return back on your own.
Services
In the bath business, it is imperative to count on the provision of additional services. A bath attendant will work here, it will be necessary to arrange the sale of brooms. It is important to have a massage therapist on staff, the services of a solarium and stone therapy will not be superfluous. The latter is a modern wellness procedure. In order for the client to return for services again and again, it is important to find competent specialists, showing care when selecting them.
From the staff, in addition to specialized specialists, an administrator with a cleaning lady will also be needed.
Documents and advertising
Requirements for paperwork will mainly relate to the sale of alcoholic products, and it is unlikely that the bathhouse will function without it. In cases wherethe room will be used small, it is unlikely that the kitchen will also fit here. Then it is best to find a nearby restaurant and negotiate with him about the delivery of food for visitors to the complex. For such a channel of customers, it is worth agreeing to place an advertisement for a bathhouse in a restaurant.
It is necessary to allocate a separate item of advertising expenses. They will depend entirely on the region where it is planned to obtain permission to build a bathhouse.
Through the media, people will only learn about the institution, but they will lack information about the reputation of the institution. In cases where advertising will be ordered in magazines or on radio stations, it is important to make sure that it gets exactly to the target audience. But in this business, word of mouth works most effectively to attract customers.
Building selection
Given the prices for equipment for the bath and for the construction of the complex, not every entrepreneur wants to spend so much money. It will be much more profitable to remake the building of the old public bath. In this case, all expenses will be spent on repairs, on the purchase of equipment, but you will not have to spend time on construction, which means that the institution will begin to pay off much earlier. It will also come out cheaper anyway. Most likely, it will be necessary to count on a complete redevelopment. It will be necessary to change all communications, increase power. The old sauna will most likely be worn out due to high humidity.
Any bath complex, with or without a pool, always contains locker rooms, a shower room, a massage rooma room, a font with cold water, a room for rest. It is best to take care of the presence of a pool - already 5 meters in length will be enough. A small steam room will take 15 square meters. If the budget allows, a sauna, a Turkish steam room and a Russian one should be located nearby.
You need to seriously think about conducting competent lighting. Wood-burning heaters are suitable for a Russian bath, but there are a huge number of varieties of stoves. They can be electric, gas.
Equipment
To equip the pool, you will need to purchase pumps, filters, heaters, lights. It will be necessary to install a ventilation and drainage system without fail. It is unlikely that when opening a bath complex with a pool, it will save on equipment, but this does not apply to the interior. There is no need to include precious woods, expensive materials.
Contents
Electricity and water are always the main cost item in the maintenance of a bathhouse. One client will need at least 100 liters of water. This type of establishment will always be energy intensive.
Water treatments
It is noteworthy that there are a lot of varieties of water procedures. And with a high degree of probability, all of them will be in demand. Everything is limited only by the imagination of the owner. Pools, cedar barrels, and special local waterfalls are installed in the bathhouse. All this can influence the formation of a permanent customer base.
Types of couples
Finnish sauna is very common. Here the humidity is less than in the Russian bath - 15%, and the temperature is higher - itreaches 140 degrees. In a traditional Russian steam room, the temperature fluctuates around 80 degrees, while the humidity reaches 90%.
It makes no sense to build a Finnish sauna and a Russian steam room next to each other. If the latter is nearby, the sauna will hardly be in demand. Infrared saunas are considered popular - they heat the body due to the rays.
It's not uncommon for people to prefer a Turkish bath. Huge marble or ceramic loungers warm up in it. The air is filled with steam. Here they warm up and wash. Additional procedures are very popular - soap massage, peeling. In the presence of such a bath, the flow of customers with a high degree of probability will be even greater.
Increasingly common in Russia and the Roman bath. In it, the humidity of the air is always the same - 100%. It is completely filled with steam. For such a bath, you will need to install a steam generator. To transfer such a bath is much easier than the rest. It has a positive effect on the skin. Here it makes sense to offer aromatherapy to clients.
Besides this, it is worth equipping a s alt room. This will require only 10 square meters, which will be entirely lined with s alt. Due to the presence of s alt particles in the air, it becomes as healing as the mountain. It is believed that visiting such rooms heals the body.
Thai and Japanese baths are very rare in Russia. In the Japanese steam room, several procedures are carried out. First of all, barrels of herbs are prepared andcold water, and then they prepare a sawdust bath - a person is immersed in hot sawdust. This is followed by a sea rock massage.
SPA
Spa treatments will also provide a large flow of customers. Under this concept, many types of hydrotherapy are suitable. We are talking about water massage, jacuzzi, body wraps. As a rule, the SPA is a pool with a hydromassage with many attachments. In addition, skin treatments and massages are offered.
Equipment prices
It should be borne in mind that the cost of both buildings and equipment will be entirely determined by the region in which the institution will open. Approximately a stove-heater will cost 50,000 rubles, an infrared sauna - from 16,000 rubles.
At the moment, cheap bathhouses are most in demand, designed for a large flow of visitors. According to rough estimates, one such establishment is capable of bringing the owner 300,000 - 600,000 rubles every month.
For this reason, many entrepreneurs prefer to open a network of small baths, rather than build a large complex.
Prices will be determined by the location and size of the building. Approximate payback periods are usually 1-4 years.
Savings will allow the use of lightweight structures. They will hardly differ from wooden or stone buildings. According to reviews, the use of light structures in the bath is quite justified, and they serve for a long time. Also, in order to avoid dependence on the landlord, it is recommended to purchase land, rather than enter into a lease agreement.
Documents
Do not forget that the bathhouse is a fire hazardous establishment. So, it will be necessary to take into account the requirements of firefighters and employees of the Sanitary and Epidemiological Supervision. Prior to the opening of the bath, the conditions of the premises must be agreed with the SES and fire services. Participation in the program of sanitary and industrial control will be required.
An agreement is always concluded in bath complexes for disinfection, garbage disposal.
Since alcohol will be sold on the territory of the establishment, it will be possible to register it only as a limited liability company.
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