Printing a brochure as an effective way to deliver an advertising message

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Before you spend your advertising budget on printing a brochure, even if you are offered to do it at a reduced price, determine the target audience of your message and develop a marketing proposal. Only if you are 100% sure that your consumer or a person interested in your services will receive a finished printing product, you can start preparing an advertising booklet.

For your creative idea to make sense, you should initially understand what constitutes brochure printing.

The brochure itself is a small printed publication that can hold from 4 to 96 pages of no more than A4 format. The most common example is a standard A4 sheet folded in half in width. Thus, as a result, 4 pages are obtained for printing your information.

But if things were that limited, then brochure printing wouldn't be as popular.

Print Options

1. Digital brochure printing is rarely used in advertising communications becauseimplies a small number of copies. In this way, using a laser printer, you can print several black-and-white or color (depending on technology) copies. On the other hand, if you are preparing materials for a business presentation, for example, then digital printing will allow you to get several copies of a very high quality brochure.
2. Offset printing is the most common way to prepare advertising printing, as it allows you to optimally combine quality and price. In this case, professional offset machines are used. With their help, you will quickly get a large circulation. It is important to remember that printing brochures, leaflets in this way is justified only if you need at least 500 copies, since the cost of one copy decreases with an increase in circulation, and vice versa.
3. Printing a brochure on a risograph can be a good solution only in the case of a black and white layout. In this case, you actually get a photocopy of the layout with all its characteristics, but much faster and cheaper. Using this method, it is worth remembering that during risographic printing, graphic images may lose their quality due to poor reproduction of shades and gradients.

If you want to get a multi-page brochure, you must also choose a mounting method: staple, spiral or hot melt.

1. Hot-melt brochures are rarely used in advertising, since such fastening entails, although minimal, but the loss of advertising space.



More often made in this wayreference materials or full multi-page information booklets.

2. Bracketing brochure pages is the most popular way for advertising printing. In this case, the reader can fully expand the page, and for you this means an increase in the area for the message. However, a brochure layout with this attachment must contain a multiple of four pages.
3. Spiral brochures have become the latest fashion trend in advertising printing. A plastic or metal spiral not only helps hold large numbers of pages together, but can also serve as an additional eye-catcher.