Denis Osipov Studio: customer reviews, services, addresses

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

For today's young people, beauty and he alth are paramount. In terms of priority, they are not inferior to personal and career growth, financial well-being and family happiness. Both sexes want to look attractive today. Taking care of your own appearance is a must for every person who claims to be successful in the eyes of the environment.

As you know, beauty requires sacrifice. And often these victims lie in the loss of time and money. But, as testimonials about the Denis Osipov Studio testify, you can become beautiful if you set aside a couple of hours a month for yourself without any special financial costs.

Humanity has needed the services of hairdressers since ancient times. Original hairstyles allowed people to stand out from the crowd. The men of the ancient civilization treated their hair too radically: they burned it with fire, cut it off with flint. Women treated their curls more carefully, collecting them in bunches, braiding braids, the fashion for which has come down to our days. This became a kind of germ of the hairdressing craft, which today occupiesplace of honor in the fashion and beauty industry.

Feature of the institution

How is Denis Osipov's Image Studio different from other hairdressing salons? According to customer reviews, the secret of the unprecedented popularity of this fashion salon lies in the narrow range of services provided. Here you can only cut your hair, dye your hair or do styling. There are a lot of options for coloring and haircuts, many of them are exotic and unusual. At the same time, stylists from the professional team of Denis Osipov guarantee the quality of work - a new hairstyle, as they promise, will radically change the image. At the same time, all manipulations with the hair will not affect her he alth - the hair will still look natural, without requiring daily styling and curling.

Who is Denis Osipov?

He is the founder and creative director of a network of beauty studios. Denis Osipov can rightfully be called an inspirer and a true professional in his field. This person occupies a special path in the style industry. It would be wrong to consider Denis Osipov just a practicing owner. A brilliant strategist in the world of hairdressing fashion, for several years he has been responsible not only for the material side of the development of studios. Denis Osipov, according to reviews, invests his whole soul, charges his colleagues, partners, assistants with positive energy and inspires new creative results.

The stylist is widely known outside of St. Petersburg, where the network of image studios is located, by contacting any of which you will get the perfecta hairstyle that exceeds all expectations. Osipov has repeatedly been awarded many prizes, is a two-time European champion in hairdressing.

Salons of the St. Petersburg stylist have become a launching pad for many masters who have become famous outside of Russia - Alexei Osipchuk, Alexander Chasovskikh. In reviews of Denis Osipov's Image Studio, they often write that a businessman does not make secrets from his success, but, on the contrary, periodically conducts trainings and seminars at which he shares secrets of how he managed to adapt marketing technologies to modern hairdressing and extract from it great benefit.

How staff are selected

Today there are eight studios in St. Petersburg. The history of the complex of hairdressing salons began with a studio on the street. Marata, 9. This hair salon brought fame and fame to the stylists of Denis Osipov's studios in St. Petersburg. According to reviews, the services of a hairdresser at Marata, 9 were used by dozens of clients every day. The main merit of the company's popularity belongs to its staff.

In order to join the ranks of the staff of this salon, the stylist must have considerable experience and a high level of professional training, which will be the first step in the development of his creativity and career growth. If you believe the reviews, the Denis Osipov Studio on Kuznechny Lane, 14b regularly conducts trainings, specialists are trained and improve their skills. The incentive for professional hairdressers are prizes and victories in all-Russian and international competitions, championships, competitions, which,in addition to awards, they help to hone existing skills and master new skills to perfection.

Not only the quality, but also the cost of the services he provides, and hence the earnings of the master, depend on the qualification of the stylist. A hairdresser of the second category, who does not have an impressive work experience, will do a haircut for 400-450 rubles, while a similar amount of work for a titled stylist (for example, who participated or won a prize in the World Championship) will cost about 2500-3000 rubles. But despite the fact that promotions are often held here (according to reviews, in the studios of Denis Osipov 2500 rubles is the amount for which you can cut your hair and color at the same time during the discount period) and the cost of services drops to 50%, the quality of work of novice masters is significantly surpasses the results of typical beauty salons. To get to the best stylists in St. Petersburg, clients have to make an appointment in advance, usually a month and a half.

Archetype Theory

In the hairdressing studio, men and women receive not only a fashionable haircut, but also a unique authentic look. Denis Osipov claims that in their work all the masters of his salons use the theory of archetypes - supposedly it is she who helps to choose a hairstyle, haircut, hair color for clients without a loss. Carl Jung, one of Freud's students, is considered the founder of this theory. At least it was in his works that the first mentions of the theory of archetypes are found.

At the beginning of the last century, Sigmund Freud suggested thatthat human behavior is determined by the period of childhood. Simply put, our work, profession, choice of life partner, style of clothing, etc. depend on what happened to us before the age of seven.

Jung began to consistently develop this theory, coming to the following conclusion: each person acquires a specific archetype long before birth. According to his version, there are only 16 archetypes, each of which includes metaprograms and sensors. Everyone has heard of extroverts, introverts, intuitives, but what is the difference between them? The meaning is simple: we all like different things.

The philosophy of Denis Osipov's hairdressing art is also based on this principle. He believes that in order to improve a person’s appearance and select the perfect hairstyle, it is important to understand his character, evaluate the characteristics of behavior, communication style, movement, find out what he prefers to wear from clothes, etc. In the training system for hairdressers of the image studio, these principles were laid the groundwork.

How? For clarity, let's take any type of haircuts (for example, a bob), which has different variations of thinning, length, symmetry, etc. So, people of each of the archetypes correspond to a specific type of bob: they can all have unequal bangs, angle of inclination, parting, hair color and other creative details that are important when creating a particular look.

According to Denis Osipov's studio staff, a lot of time was initially spent on training and systematizing archetypes. It took more than two years to create a portfolio of archetypes, as a team of craftsmen sought to combine not only hairstyles, variations of haircuts and coloring. It was also important to get information about other components of the archetype: clothes, music, interior preferences, art objects, accessories, make-up. After the system was developed, it took another couple of years to learn how to determine the type of a person in five minutes. For the next three years, the masters of Denis Osipov's branch studios practiced, worked out their skills. In total, the entire process of implementing Jung's theory took seven years.

At the beginning of business development, Denis Osipov developed a program with which you can determine the type of client in just a few minutes. It took several years, but all the time spent paid off with a vengeance. Now the masters of the network of St. Petersburg salons use the scheme proposed by the owner, which allows the client to choose a haircut from more than 200 options.

Marketing technologies in hair salons

After graduating in business administration, the then-novice businessman began to put his plans into practice. A huge role in the development of Denis Osipov's Image Studio, according to critics and competitors, was played by the introduction of unique management schemes for a network of hairdressing salons, and subsequently by the adaptation of universal marketing technologies in the fashion hair industry.

It is worth noting that the masters trained by Denis Osipov do not adhere to the theory of archetypes of Jung himself, who described 16 types, butdevelopments of American marketers. It's no secret that they like to simplify and reduce overseas - out of 16, only 12 were left:

• "Aristocratic".
• Seductive.
• Good Guy.
• "Party animal".
• "Protest".
• "Charming Magician".
• "Superhero".
• "Seeker".
• "Dreamer".
• "Sage".
• Caring.
• Business.

Distinguishing, for example, "Party" from "Business" is easy and without special knowledge, this is clear even to those who are far from hairdressing. Any master, starting to work, is able to determine one of the four conditional psychotypes of his client literally in a matter of moments. However, this is not enough.

One way or another, but Jung's theory in the processing of Americans serves as the basis for building sales around the world. At the moment, Denis Osipov plans to increase the number of archetypes to 36, considering it appropriate to divide each of those used in hairdressing into three groups. At the same time, a novice hairdresser will most likely not be able to master such a system.

At first, Jung's transformed theory was applied exclusively inside the studios. According to reviews, on Kuznechny Lane, 14b, Denis Osipov managed to achieve lightning success in providing hairdressing services. Hairdressers could not help but attract the attention of competitors who wanted to find out what the secret was. So the studio owner had the idea to share his knowledge and teachhairdressing craft according to the system of archetypes of other specialists.

In the reviews of the studio at Kuznechny, Denis Osipov and his wards note a high percentage of masters who have completed initial trainings and returned to continue their studies in order to improve their acquired skills. Hairdressers from different parts of Russia come to courses for honored stylists, so the geography of the theory of archetypes has long gone beyond St. Petersburg and the Leningrad Region.

Bringing a stylistic strategy to life

After all studio salons were transferred to the new system, Osipov's business began to develop more actively. For a year of well-adjusted work, the number of salons has doubled. After that, two more beauty salons were opened. According to the owner of the chain of hairdressing salons, this is a real indicator of success.

To get a complete picture of how the theory of archetypes works, you should go to one of Denis Osipov's salons. In reviews of the masters of image studios, many clients share their impressions about the unusual approach of specialists to creating a new image. As soon as the visitor arrives, he is presented with a special album with pictures that evoke certain associations. These are various illustrations, images, photographs, the choice of which will indicate a person's preferences, give a lot of information about his lifestyle, fashion, love of art and, of course, indicate one of the twelve archetypes.

It is important not only to find out what the client prefers, but also to see how he speaks, sits, reacts. If athe description fits several types at the same time (as a rule, no more than three), a person is offered to choose three haircuts from those depicted on three posters. Interestingly, the first haircut indicates how a person would like to appear to others, the second version of the hairstyle reveals his real, and the third is something optimal, the golden mean. The rest of the images help in choosing the length, color, styling, additional care.

In the salon-studios of Denis Osipov (Nevsky, 95, the phone number can be found on the website of the hair salon - it contains up-to-date information), masters try to make customers feel as comfortable with a new haircut as with a purchased item fit in all respects. Osipov often uses the ideas of American business marketing in building his business. One of them says that the seller (in our case, the hairdresser) is obliged to do everything to make the buyer satisfied.

For clarity, let's take a simple situation in a shopping center as an example. According to statistics, each visitor, intending to purchase some new thing, does not go to every store. Most often, buyers, knowing their preferences, expect to find the right thing in the collection of one of 5-10 branded manufacturers, and do not even look into the windows of other boutiques. Having tried on a thing, having determined how comfortable it is, the buyer is ready to give his hard-earned money for it without a drop of regret.

Denis Osipov translates a similar situation into a hairdressing channel: depending onarchetype determines the appropriate type of haircut. But a lot depends on the skill of the hands of the master, his technique. Arranging the work in the salon according to the archetype method is a good solution, but in the absence of qualified talented personnel, it risks becoming a losing one. Therefore, matching the haircut to the preferences and vision of the client is partly determined by the quality of the work.

Strict system or improvisation?

Judging by the reviews of Denis Osipov's Studio on Kuznechny, the theory of archetypes still brings the expected results to the stylist and businessman. At the same time, some employees tried to deviate from the main tactics of the enterprise and built work with clients, taking their own sense of style, charisma and taste as a basis. Denis Osipov does not accept such steps. The system of archetypes completely excludes the possibility of self-activity. In addition, in his reviews of the masters of the studios, Denis Osipov constantly criticizes hairdressers who impose their opinion on the client.

According to the stylist, the choice of hairstyles and ideas for creating an image should come from a psychological understanding. Although it does not prohibit the manifestation of the initiative in the literal sense. If the hairdresser has felt the taste preferences of the client so much that he is ready to take responsibility and not disappoint him, then you can cut and color as the master sees fit. It is wrong to make a decision for someone, but, on the other hand, the hairdresser must feel that he will suit a particular client.

It is impossible to 100% exclude the possibility of a human factor in technology with archetypes: each master has one ofarchetypes is close, so haircuts and hairstyles of this type are perfect, while others are completely alien, which is why the quality of work also partly suffers. And yet, the technology of archetypes works - in most cases, the masters really manage to please the clients, judging by their feedback. From the Studio of Denis Osipov on Dumskaya, however, as well as from other branches of the network, rarely anyone leaves dissatisfied or disappointed.

What clients of Osipov's hair salons don't like

The main advantage of hairdressing salons, working on the principle of archetypes, often becomes their main disadvantage. Not every person is ready to come to the salon, pay a lot of money for a hairstyle, but at the same time not be able to choose it. When St. Petersburg salons were just gaining momentum in popularity, the greatest wave of indignation was noted among the clients of Denis Osipov's Studio on Gorokhovaya. According to reviews, they were most often dissatisfied with the style that was chosen by the masters according to the archetype system.

If the comments of people who have visited the barbershop chain are to be believed, most are disappointed by the lack of additional services. Since the majority of visitors to hair salons are the fair sex, they are sorely lacking the opportunity to get manicures, pedicures, massages, use cosmetology and spa services. At the same time, reviews of the Denis Osipov Studio (on Dumskaya, 4 in particular) almost unanimously praise the fast and high-quality hairdressing service.

Worth itIt should be noted that many girls do not understand the true meaning of the theory of archetypes and believe that it is impossible to radically experiment with appearance within the framework of this technology. But they are wrong. Choosing a hairstyle that matches a person in all respects does not oblige you to wear it all your life. Judging by the reviews of the Denis Osipov Studio in Kuznechny Lane, which are left by regular customers, many managed to try on completely different and dissimilar images. Indeed, in the life of each of us, certain events can occur that can change the range of interests, social status, marital status, he alth, worldview. Any changes to a greater or lesser extent leave their mark on our appearance.

Real feedback from visitors to the image studio: a view from the outside

Most clients, crossing the threshold of Denis Osipov's salons, immediately pay attention to the fact that this establishment differs from hairdressing salons in its unique internal climate. A young ambitious team, always ready to learn and comprehend something new, leaves a positive impression. The “shoemaker without shoes” phenomenon, which occurs quite often, does not take place here - all employees have interesting hairstyles, rich shades of hair. Judging by the reviews of the masters of 2017, Denis Osipov's Studio is conducive to visiting it. After all, the very fact that hairdressers pay a lot of attention to their own appearance speaks volumes. Usually, visitors have no doubts that the masters here are creative and creative people, ready for bold, but at the same timereasonable and aesthetically competent experiments.

Among the employees who work at the Denis Osipov Studio, according to reviews, Nadezhda Roy and Anton Mitenin are the undisputed leaders. These masters have impressive competitive advantages, while continuing to improve their professional skills step by step. Clients in their reviews call Denis Osipov's Studio in Kuznechny Lane an ideal place for those who have long wanted to change something in themselves, but could not decide.

According to the description of visitors, the process itself proceeds as follows:

• First, hairdressers make a psychological portrait by demonstrating a special collage containing images of 12 archetypes. Moreover, the illustrations are not just photographs of girls and young people in one way or another, but also accessories, interior items, wardrobe, hobbies, cars, etc.
• The master then offers to discuss the chosen style, asks leading questions to understand in which direction changes are required.
• After determining the archetype, stylists proceed to the direct selection of hairstyles. A catalog is provided to the attention of customers. You should tell the hairdresser about your wishes about the shape of the hairstyle, length, styling, hair color. To create a unique look, you may have to combine elements of hairstyles inherent in similar archetypes.
• Men also have where to choose a haircut. Unlike women's catalogs, men's catalogs have over a hundred beard cuts.

What hairstyles do clients of St. Petersburgsalons

Denis Osipov's Studio on Kirochnaya, according to reviews, is more difficult to get without an appointment in the evening - there is a real full house! Not surprisingly, the most popular archetypes that are used to create a style are "Party" and "Seductive". They are distinguished from others by bright colors and voluminous hair. Moreover, as the masters themselves note, most clients have almost the same requirements for evening hairstyles - so that in the morning you can easily comb your hair and go to work. Therefore, in the process of creating a “club-disco” look, a minimum of fixatives is used, and the strands themselves remain soft.

If you believe the reviews, in Denis Osipov's Studio on Furshtatskaya, 18 you will have to spend an average of 2.5-3 hours, no less, regardless of the complexity and multi-component image. Most of the time is taken by the process of determining the archetype of the client and selecting hairstyles. It is curious that about 70% of salon clients prefer short haircuts. This is evidenced by the statistics of recent years. It is possible that the specificity of Denis Osipov's establishments also plays a role, since those who come here are usually ready for something original and unexpected. As for coloring, the effect of burnt hair remains the most popular so far. This image turns out to be classic, despite the combination of overflows and highlights.

The masters themselves find it difficult to give an exact answer to the question of which archetypes are the most common and which are less common. Unitedthere are no standards. In each of the twelve options there are notes of individual aesthetics. No two people are alike, so the same haircut doesn't always suit visually similar clients.

Based on the reviews about the Denis Osipov Studio, it is easy to conclude that the masters of the hairdressing chain are real myth busters. Especially in terms of men's hairstyles. Many are accustomed to believing that a man, in comparison with a woman, is more conservative and predictable in choosing a haircut. You can refute an erroneous opinion with the help of catalogs of men's hairstyles, which are in no way inferior in thickness to women's Talmuds of beauty.

The only thing men and women have in common is in their desire to take care of their hair. By the way, here clients are not tormented by advertising of any hair care products, none of the specialists imposes their opinion and favorite brands. In their opinion, everyone should have their own individual approach. When choosing hair care products, you need to proceed primarily from the type of hair, their structure, density, degree of coloring and other factors.