Books on personal branding. Overview and Recommendations

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Personal branding is an increasingly popular topic. It's no surprise that you can find a we alth of personal branding and branding resources. Unfortunately, not all articles and books are adequate and worth reading.

In this article, you will find a list of what we believe to be the most practical and up-to-date personal branding books with the highest ratings in popular online stores, as well as a small commentary on each of these books.

Books on personal branding will suit many people: entrepreneurs, salespeople, various designers, photographers, psychologists, stylists and other fashion professionals, fitness trainers, nutritionists, astrologers, business coaches and consultants, lawyers, artists and many others professionals whose sales are directly dependent on the strength of their personal brand.

Vyacheslav Makovich, "Personalbranding. Walkthrough"

Year of publication of the book: 2018.

This book includes a set of practical personal branding tools. In his work, Vyacheslav Makovich touches on many important issues, including how to profitably determine your positioning, how to use promotion tools (from maintaining your accounts on social networks to publishing your own book), how to increase your income (from promoting yourself in the labor market to creating popular online courses and online schools today), what services will be useful for successful personal branding.

Ekaterina Inozemtseva, "Freepublicity. How to boost your personal brand without a budget"

Year of publication of the book: 2018.

This is a great book for those who want to develop their personal brand through writing articles for print and online media (freepublicity). In it you will find recommendations for creating articles and organizing the work of publishing your materials, as well as general advice in the field of personal positioning and the development of your personal brand. The book itself is also written in a very pleasant style with lots of case studies.

Ekaterina Kononova, "Personal brand from scratch. How to get recognition, popularity, fame when you don't know anything about personal PR"

Year of publication of the book: 2017.

This book provides the basic personal branding tools and the author's thoughts on the topic. There are a large number of stories, the definition of the so-called self-concept, recommendations for describing your target audiences and creating variousmental images. The book by Ekaterina Kononova will be useful primarily to those who are still at the beginning of their career development.

Igor Mann, "Number 1. How to be the best at what you do"

Year of publication of the book: 2014.

A book from the most famous Russian marketer, in which he shares his experience and the experience of other people who managed to earn recognition as the best in their field. In the book you will find a large number of exercises on personal branding, checklists, recommendations for other works and methods for finding motivation for development.

Vyacheslav Semenchuk, "101 ways to promote a personal brand. How to make a name for yourself"

Year of publication of the book: 2015.

This little book provides readers with a general set of recommendations on how to reach your target audience and grow your personal brand. The author himself successfully applied many of the recommendations in practice.

Andrey Ryabykh and Nika Zebra, "Personal brand. Creation and promotion"

Year of publication of the book: 2014.

A system book based on the extensive practical experience of the authors, especially in the field of building work with the media. It deals with general branding issues, goals of personal branding, specifics of defining the audience, “packaging” of a personal brand (choice of clothing, pseudonym, etc.), specifics of personal branding for employees, entrepreneurs and officials.

General conclusions on books

Tool set forcreation, development and promotion of a personal brand in all books is very similar.

Based on what I've read, the universal path to personal branding looks something like this:

1. Analyze yourself and the market (methods of analysis vary slightly in the books).
2. Determining your value, uniqueness and target audience.
3. Defining your personal brand and fine-tuning your “packaging” (recommendations in the books are generally the same, but the tools for defining and “packaging” differ).
4. Selection and implementation of specific promotion tools (work with the media, social networks, public speaking).

In the presented books, readers will find specific mechanics for the implementation of these tasks of varying degrees of sophistication and clarity.

To select a book that suits you, we recommend that you study fragments of manuscripts and materials of the authors that are freely available.