2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Marketers are professionals who study the consumer market and analyze customer preferences to increase turnover in the company where they are employed. It depends on this employee how well the company's products will be sold. Marketing has become a separate element in the professional field quite recently, and it is actively developing. Therefore, specialists in this field can count on good salaries. The job description fully discloses more detailed information about the duties of a marketer.
Regulations
This employee is a specialist, so only the director can accept or dismiss him from his position. For this position, you must have a university degree in economics or engineering. Generally, employers do not requirehaving work experience. If an employee applies for the position of a marketing specialist of the second category, then, in addition to professional education, he also needs to work in the relevant position for at least three years.
To get a job as a first category marketer, you need to get the appropriate education and work as a second category marketing specialist for at least three years. The job description of a marketing specialist implies that in their activities the employee must be guided by all regulatory and methodological materials, the charter and rules of the company, as well as orders from higher management.
Knowledge
An employee must study all guidance materials, including regulations, before starting his/her work activity. He must know about market methods of doing business, what are the features and patterns of economic development. His knowledge should include the conjuncture of the external and internal markets, the basics of management, and he must understand the methods of conducting marketing research.
The job description of a marketing specialist assumes that he knows the areas of business activity, is familiar with the organizational and legal status of the company in which he is employed, and represents all the prospects for its development. He knows how successful domestic and foreign competitors are.
Other knowledge
An employee must know the ethics of business communication well, understand what his company does, whether it is production technology or the service sector. To understand how profit, efficiency of activity, profitability of production and its costs are calculated. He must know how prices are formed and the pricing policy is built, trade and marketing activities are carried out, production and management are carried out.
According to the job description of a marketing specialist, an employee is obliged to familiarize himself with the methods of studying foreign and domestic markets, to know how promising it is and what are the trends in its development. He must perfectly understand how reporting documentation is compiled, be able to use technical means designed for processing and collecting data, have practical skills in using communication tools and other communications, including computer and network technologies. His knowledge should include advertising, labor law, civil law and all company rules.
Functions
The job description of a marketing specialist assumes that certain functions are assigned to an employee. The employee must develop measures aimed at ensuring that the company produces only those products or provides those services that are in demand among consumers and are relevant in the sales market. He is obliged to contribute to the development of a balanced production and service sector of the organization, he is engaged in the selection andchanging the direction of the company, if necessary.
This employee takes part in activities aimed at developing a marketing policy, determines what is better to set prices for products, how to systematically distribute sales work, expand the range of goods and services in order to meet customer demand. In addition, he is obliged to study the activities of competitive organizations, analyze demand and market fluctuations, and track trends in its development.
Responsibilities
The job description of a leading marketing specialist assumes that he is engaged in forecasting the volume of products sold and generates demand for it, determining the most effective sales markets, checking product compliance for quality and compliance with other requirements.
He is obliged to investigate all the factors that may affect the sale of products, to find out the reasons for its changes, decline or increase, to find out what the purchasing power of the population is. The employee is engaged in the improvement of information support for the analysis of the sales market, develops programs that generate demand, stimulate sales, finds out which market is better to choose.
Other functions
The job description of a marketing specialist assumes that he develops measures and prepares proposals on how to improve quality and consumer propertiesproducts, studies the prospects for the development of new products, taking into account the socio-demographic characteristics of different groups of the population, the dynamics of their income, traditions, tastes, as well as the cost of company resources for production.
He should carry out analytical work on the organization's competitiveness, taking into account the current tax, pricing and customs policies, sales volumes, profits, sales speed and other factors that affect the sale of products. In addition, he is obliged to monitor sales in order to detect violations of company plans and prevent violations of the overall process.
Other duties
The job description of the chief specialist of the marketing department assumes that he controls sales, compares plans with results, and ensures an increase in the efficiency of the company in all its areas, including profit, competitiveness, and so on. Participates in the training and advanced training of employees, taking into account the requirements of a market economy, provides he althy and safe working conditions, prevents the development of emergencies, if necessary, contacts government services, meaning ambulance, firefighters and the like.
Rights
Sample job description for a marketing specialist contains the rights that are granted to an employee in the course of his job duties. He has the right to get acquainted with all governing decisions, if they directly relate tohis activities. In addition, he can offer management activities that will help improve his work efficiency.
He can also request any information and documents from the heads of other departments that he needs in order to properly perform his duties. The employee has the right to involve lower-level employees to solve assigned tasks, to require assistance from management in the performance of his duties and to take part in conferences and other team meetings.
Responsibility
There are certain responsibilities that a marketer must take into account. The job description (in the Republic of Belarus - the Republic of Belarus - too) includes information that an employee can be held accountable for improper performance of his duties within the limits of the country's legislation. He is responsible for the violation of the Administrative, Labor and Criminal Code, for causing material damage to the company due to mistakes made in the course of performing tasks. He can also be prosecuted for violating trade secrets and disclosing confidential information, as well as for exceeding his powers and using them for his own purposes.
Conclusion
All the necessary information that an employee should read is contained in the job description of a marketer. The sample of this document includes only the main points, which can be changed depending on the direction of the organization, itsscale and personal requirements of management to employees. The employee does not have the right to start performing his duties without agreeing to this instruction. It is also worth noting that the instruction can be changed even after hiring, but it will come into force only after agreement with both parties to the contract.
The document must contain all the requirements that the company puts forward to the applicant for this position. At the moment, the profession of a marketing specialist is very popular and in demand in the labor market. In this regard, this work is very well paid. It also suggests a good career growth in marketing and sales. But a specialist must be able to quickly study and perceive information, follow current trends and constantly improve their skills.
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