2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Currently, in the Russian media one can often find announcements of the following content: “Regional representatives (sales agents) are required. The pay is high. Naturally, almost all young people dream of getting a job as a sales agent. Why? Yes, if only because for several years now a regional representative has been one of the most sought-after professions on the Russian labor market. Consider the question “Who are regional representatives?” more details.
21st century profession
As a rule, most companies eventually face the problem of entering other markets. If, for example, you have a well-established business in the Krasnodar Territory, then in order to increase profits, you begin to think about how to organize a branded outlet in the Rostov Region or the Stavropol Territory, for example.
It should be noted that each region in Russia is unique and specific, and this must be taken into account when expanding the geography of business. However, not all businessmen dareto expand their business in other areas, because they are overcome by a simple sense of fear that something will go wrong. It is at the beginning of the implementation of the strategy to enter markets in other regions that serious mistakes are made. Companies that know how to properly organize their business, in order to reduce financial risks, advertise that they need regional representatives. Of course, preference is given to those candidates who thoroughly know the specifics of a particular subject of the Russian Federation.
So, who are the regional representatives? These are people who are engaged in the development of sales of the products of the parent company in the region. For successful business, they open a branch in another city.
Responsibilities
We have decided who the regional representative is. The duties assigned to him are as follows: he must be able to create and expand the customer base in a particular region, organize the supply of goods to the consumer, negotiate, conclude contracts, organize presentations and promotions in support of sales.
In addition, the sales agent must monitor the correctness of the document flow and control the timeliness of receipt of payments. He must also have information about the activities of competitors in the product sales market. This is what the regional representative does, whose duties are quite extensive.
Requirements
There are strict requirements for sales agents. As already noted, in the firstIn turn, candidates who thoroughly know the market situation in a particular region are considered. Preference is given to men aged 30 to 40 years. Working as a regional representative implies having experience in business development and team management. Naturally, a person who wants to become a sales agent must have a higher education, since it is important for him to professionally understand the issues of economics, marketing, management and business administration. In addition, the chances of getting a job as a sales representative will increase significantly if a person has a category B driver's license and a car.
Skills
And, of course, the regional sales representative must have certain skills.
We are talking about sociability, mobility, the ability to correctly express one's thoughts, conduct business negotiations, stress resistance. Organizational skills are not the last thing here.
Of course, he must be able to dress and have a good appearance.
The importance of the profession
Experts in the field of commerce note that the regional representative of the company is almost a key link in the sales chain. He has a 100% understanding of the specifics of the sale of goods in a particular region and guarantees the promotion of goods in the company, which has a positive effect on the development of production and establishing contact between the manufacturer and the consumer.
Career advancement
If we talk about career growth in the tradingagent, then a full-time sales representative, with the right approach, can reach the stage of a regional director and develop a network under his control with a more detailed territorial gradation.
Salary
The income of a regional representative, as a rule, depends on how much goods he sold in a given period of time.
In some cases, the sales agent receives a fixed salary, which averages from 20,000 to 30,000 rubles.
Things to remember
If you have firmly decided for yourself to become a regional representative, then you should think carefully about some things. First of all, you need to decide which industry interests you the most. After that, you can start analyzing available vacancies or independently offer yourself as a potential regional manager to companies that operate in the industry you are interested in. It will not be superfluous to form partnerships with manufacturers, while regulating the issues of remuneration. Then you need to thoroughly study the product offered for sale, analyze its technical characteristics and other features.
One way or another, but sales agents are in demand in a wide variety of sectors of the economy, so finding an interesting niche for yourself today is not difficult, the main thing is your desire.
Conclusion
Summing up, we can state the fact that the conquest of a new territorial sales market is not an easy procedure that requires materialcosts and specific time.
Of course, it involves financial risks, but in most cases, opening a branch in another city is the only right decision in terms of doubling profits. The main problem faced by companies is the search for experienced, motivated, ambitious employees who have achieved high results in promoting goods on the regional market. Unfortunately, finding them today is not an easy task, and if you do not yet possess the above qualities, then you have something to strive for.
Recommended:
Timekeeper: job responsibilities, required education, conditions of admission and features of the work performed
For the first time, the profession began to be mentioned at the end of the 18th century in connection with the formation of the largest enterprises and a large staff. A specialist was needed who would monitor the attendance of employees at work. The job responsibilities of the timekeeper included monitoring the stay of workers at the enterprise
How to Become a Yoga Instructor: Education, Skills and Experience Required
Yoga courses are becoming more and more popular every year. Not surprisingly, the most active merchants have long caught on to this trend. After all, the demand for any services provides an excellent opportunity to earn money on them. It is not surprising that the opening of a huge number of specialized centers and courses has led to the popularization of the question of how to become a yoga instructor. The demand for these specialists in the labor market is high, which means that there will always be those who want to take advantage of new opportunities
Medical Representatives: Key Responsibilities and Sample Resume. Advantages and disadvantages of the profession
On the modern Russian pharmaceutical market today there are qualitative changes, its active growth is observed. Due to the introduction of new production technologies and the promotion of drugs by domestic manufacturers, their own competitiveness increases
What an accountant does at work: job responsibilities, skills, job specifics and professional standards
Accountant is one of the most demanded professions in today's labor market. What does an accountant do at work and what are his responsibilities? At each enterprise, large or very small, there is always an accountant who calculates salaries for employees, draws up tax returns, draws up documents with counterparties
Marketing Specialist Job Description: Responsibilities and Required Skills, Sample Job Description
This employee is a specialist, so only the director can accept or dismiss him from his position. For this position, you must have a university degree in economics or engineering. Usually, employers do not require work experience. If an employee applies for the position of a marketing specialist of the second category, then, in addition to professional education, he also needs to work in the relevant position for at least three years
