"First furniture factory": customer reviews, assortment overview, materials used, photos

2024 Author: Howard Calhoun | [email protected]. Last modified: 2024-01-17 18:37

Trends in the development of online trading in recent years are striking in their scale. If earlier small goods, clothes, cosmetics, etc. were sold via the Internet, now you can also buy large goods online, such as furniture. Many furniture enterprises not only have trading platforms with showrooms, but also open their Internet sites as an additional advertising platform for sale.

This store is the company "First Furniture Factory". The company has its own trade showrooms in Russian cities, as well as an official website.

A bit of history

The company belongs to the enterprises with a rich history. The main location of the company is the city of St. Petersburg. The company has been operating on the market for about 70 years and specializes in the sale of custom-made furniture.

Initially, the company was engaged only in the production of kitchens. The "First Furniture Factory" and the custom-made kitchens were in great demand and popularity. Since 2014a reorganization was made in terms of manufacturing technologies (the use of Swiss methods), which is connected with the expansion of the product line.

Today the company has powerful and modern production lines for the production of cabinet furniture, which justifies the high quality of products.

The history of the founding of the company is shown in the table below.

1945	Year of foundation of the company
1999	This year, the famous IMM Cologne exhibition took place in Germany, where the company presented itself loudly for the first time. As a result, the exhibited samples were instantly sold out
2001-2010	During these years the company is building its furniture centers in St. Petersburg and Moscow
2014	A contract was signed between the company and the ALNO AG concern (from Germany), which approved the creation of a joint enterprise at a production base in St. Petersburg.
2015	A technological breakthrough was made in the field of furniture production based on imported technologies
2016	Many new products added to the company's product line
2017	Entering the federal level. The factory was reconstructed

Branch network

The furniture company has branches throughout the country in the largest cities:

• St. Petersburg;
• Moscow;
• Barnaul;
• Irkutsk;
• Krasnoyarsk;
• Kazan;
• Belgorod;
• Vladimir;
• Bryansk;
• Kemerovo;
• Nizhny Novgorod;
• Novorossiysk;
• Penza;
• Sevastopol;
• Tula;
• Yaroslavl.

"First furniture factory" in St. Petersburg, according to customer reviews, has the most positive characteristics in terms of product range, warranty, conditions for cooperation.

Separately, I would like to note the representative office in the city of Volzhsky, Volgograd region. The "First Furniture Factory" in Volzhsky, according to customer reviews, is characterized by the convenience of the location of salons, affordable prices and the ability to create individual orders according to the tastes of consumers.

Activities

The main activity of the company is the retail trade in furniture products of its own production. The organization conducts not only trade, but also production activities. All products of the company are sold under their own brand (brand). The production process is carried out on the territory of Russia: 90% - at our own sites, 10% - at partner factories.

The company's products, despite low prices, are of high quality: this is due to the fact that in the manufacture of furniture in the organization they use good-quality materials and raw materials,components, as well as innovative production technologies on proprietary equipment.

"The First Furniture Factory" - according to reviews - is a vivid example of a Russian enterprise that is effectively implementing an import substitution program. In the context of the Government Decree prohibiting the purchase of furniture of foreign origin for state needs, this is especially important.

Advantages over competitors

According to reviews, the "First Furniture Factory" has competitive advantages over other firms in the market in the following parameters:

• presence of own production site for the manufacture of furniture, which significantly reduces the cost of goods;
• quality of workmanship is excellent and prices are quite low in the market;
• delivery of products to branches and to the end customer is carried out by our own transport, which also reduces costs and the cost of goods;
• delivery of products to the customer is carried out quickly due to the presence of 20 warehouses in the country;
• product appearance is carefully designed by designers in accordance with market demand trends;
• product range is great.

Product range

The company can offer customers solutions for designer and comfortable furniture of various styles: from classic to high-tech. Furniture can be designed for any premises andlayouts. A special 3d-program is used for designing, in which you can see the future interior project, taking into account volume and color.

In the tradition of the "First Furniture Factory", according to reviews, there is a constant search for something new on the way to excellence.

Furniture catalog is presented on the website of the organization, in it you can see the following product groups:

• home furniture (dining groups);
• office furniture;
• kitchens of various layouts for every taste.

The kitchens of the "First Furniture Factory", according to customer reviews, are the choice of an individual person at home. Each client of the company has his own personal, individual preferences in the interior, in which he feels comfortable. Some of the company's clients prefer bright catchy colors, while others prefer gentle, calm shades. All this is reflected in the planning and design of kitchens to order from the company. This approach gives the customers of the "First Furniture Factory" the opportunity to choose and let their imaginations fly. The client can realize his wildest expectations. The design of the kitchen to order from the "First Furniture Factory", according to customer reviews, allows you to solve any spatial problems with a combination of harmony and beauty of the environment.

The product catalog includes all products with full descriptions, characteristics and photos, which are presented on the official website of the company. Reviews about the kitchens of the "First Furniture Factory" in St. Petersburg are mostly positive, which makes it possible to expand the assortment positions for the product group, taking into account preferencesconsumers.

Within each assortment group there is a whole range of different types and types of furniture. All goods can be easily purchased at any store in the city under the order.

Used materials and technologies

In production, only the best materials of domestic production are used. Chipboard, chipboard from the EGGER concern. Solid wood: beech, walnut, ash, oak.

They are all used in furniture production. These are fibreboard or particle boards. These furniture materials are similar in their basic qualities, but they also have many differences. The places and methods of their application differ. For example, natural wood has become widespread in the creation of furnishings in children's rooms, schools and preschools.

Practically all production is automated and tied into a single system. How it works? Immediately after an order is received from the store, it is processed and a design project is created. Further, the program generates tasks and sends them to different workshops and machines. At the same time, the enterprise has a local network, thanks to which designers and IT specialists can control machines without leaving their computer. Another interesting nuance: the factory does not write part programs, there are utilities that write them.

This machine assembles sets of slabs, which are then cut. The machine itself tells which pallets it needs to deliver to draw up the currentset.

Guarantees for customers

"First Furniture Factory", according to customer reviews, provides warranty service conditions, which are an indispensable element of working with customers. Today, the company provides its customers with an extended warranty service for 10 years, as the management is confident in the quality of its products. The company carries out all warranty obligations in accordance with the legislative norms of the Russian Federation. But the warranty does not cover mechanical damage during self-transportation and assembly. The site presents in an accessible form all the terms of the product warranty.

Certification

Under the terms of Russian legislation, furniture products do not belong to the category of goods subject to certification. However, all materials used in the production of products comply with the achievements of technology and existing environmental standards in Russia, the requirements of regulatory documents.

Firm Achievements

In 2016, the organization was awarded the "Consumer Rights and Quality of Service" award, which is annually assigned and awarded to the most successful projects in the field of customer service.

Pricing

The company's pricing policy relies on a buyer with an average income level, so the prices set for products can be attributed to the cheap and medium segments, which provides a significant competitive advantage in the market.

Company Feature

FeatureThe enterprise lies in the fact that the trading floors are not large, they exhibit, as a rule, the most popular product samples, and the rest can be found in more detail using the official website, catalogs or with the help of a sales assistant. On average, 10-20 product positions can be found on the trading floor.

Store management and staff

At the head of each outlet is a manager, whose functions include coordinating the activities of sales assistants, monitoring the activities of the entire store, and solving problems with customers. As a rule, 2-3 sales consultants work in the showroom. Their responsibilities include: providing information to customers, assistance in choosing, placing orders, generating cash register reports and product documentation.

Additional customer services

Among additional types of services, the company offers the service of purchasing goods on credit in accordance with the conditions of partner banks.

Additional services of the organization include the ability to create your own apartment design directly on the company's website using a 3d model.

Promotions and offers

The company constantly holds promotions and updates various offers for its customers, which are marketing activities to attract customers. Such promotions are presented on the company's website, and they change every month. Promotions relate to various discounts and sales.

The main promotions for today, presented in the salons of the company:

• no down payment when buying on credit;
• delivery within 3 days;
• discounts. The conditions and sizes of discounts are described in detail on the website in the "Promotions" section.

The company accepts both cash and non-cash forms of payment for products.

Main customers of the company

The company works not only with individuals, but also with legal entities at the level of public services. Among the most significant clients are:

• The Constitutional Court of the Russian Federation in St. Petersburg;
• State Duma of the Russian Federation;
• Department of the FSB of Russia for St. Petersburg and the Leningrad Region;
• EMERCOM of Russia;
• Gazprombank;
• Petrokommertsbank;
• Vneshtorgbank;
• Sberbank of Russia;
• Large resorts and objects of the 2014 Olympics.

Customer Reviews

As you can see from the review, the technologies and materials used in the company today are advanced, which ensures high-quality products. This is confirmed by positive reviews of the company's products on the Internet on well-known sites.

"The first furniture factory", according to customer reviews, has many positive aspects:

• quality materials;
• good service;
• convenient site;
• work with claims;
• good publicity.

Among the disadvantages are sometimes indicated:

• delivery delays;
• minor bugs.

Employee reviews

"First Furniture Factory", according to employees in St. Petersburg, bears social and corporate responsibility to its employees, providing them with a full package of social guarantees, paid vacations, sick leave, etc. The company currently employs over 1,000 employees of various profiles.

"The first furniture factory", according to employees, has a number of positive aspects of work:

• work schedule;
• location of salons;
• timely payment of salaries;
• beautiful salons;
• employment from the first day of training.

Most of the feedback is positive.

Holding "First Furniture Factory", according to the feedback of employees, develops and annually reviews the personnel policy in relation to personnel and its development.