Press attache - the second person after the head

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Nowadays every reputable company has such a position as a press attaché. The social weight of such specialists is so significant that they are perceived not only as a representative of the company. Sometimes in the ranking of famous political figures you can also meet the press officer of one of them.

Unlimited access to official and classified information gives him significance in political and "court" circles. Of course, to get such a status in the commercial or political sphere, you need time, great desire and luck.

Traditionally, this employee's duties include:

• maintaining links with information services;
• preparation of information for publication in the press (interviews, statements, messages, press releases);
• organization of conferences, interviews;
• informing management about interaction with the press;
• organization of research on media work.

The PR manager of a company usually manages the activities of the press secretary, who closely interacts with the head of the company and the heads of other company structures. The press officer is, in fact, the second person after the leader (not always, but in many situations).

This is a secretary whose work is based on official interaction with the press as a representative of the firm. He is obliged to know almost everything about her work, about the list of products, production technologies and much more. Also, this specialist should be able to quote the statements of the head of the company, accurately placing accents and excluding the duality of the meaning of what was said. He "will not reach into his pocket for a word" and will always answer a tricky question correctly, presenting the company in a favorable light.

The important qualities of a representative of this profession include loy alty to the company. A creative approach to any situation and the ability to find various acceptable solutions to a problem are also very important points in the work of a press officer.

Who is suitable for this job?

Firstly, the future press officer must be an erudite. Having some life experience and the ability to guard someone's secrets will be significant virtues. It is also important that the personal life credo coincides with the position of the boss, because unconditional trust is the basis of teamwork.

Secondly, hysterical personalities have nothing to do in such a position, because often you have to show tolerance and follow subordination.

Where to look for it?

The best option is to search for a candidate among your friends. A familiar person is not afraid to trust any secrets. The positive aspect of this option is the preliminary awareness of personal qualitieschallenger, his strengths and weaknesses.

It is also a good option to hire a journalist from the local media. His established connections and knowledge of the matter will be useful in the future.

You can try to find an employee through recruitment agencies, whose specialization is related to this particular area. The employer will not have to think about worthy candidates and interviewing, because the agency will do it. The search for a company press officer will be conducted by headhunters until the perfect candidate is found.