OOO goals. Why is profit the main goal of a business?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Even a person who is far from economics and its intricacies can imagine the purpose of LLC. A limited liability company is a commercial organization. In any organization of this type, the main goal is profit. But not all entrepreneurs want to flaunt their true intentions. For this reason, many are accustomed to veil their activities and put in the first place not earnings, but help to society.

Why the main goal is profit

Why, officially, a person who wants to improve this world cannot write this in his main document that regulates the goals and objectives of creating an enterprise? Because vague concepts in jurisprudence and economics are not quoted. The purpose of the LLC should be simple and understandable to all citizens. Therefore, the Civil Code of the Russian Federation clearly states that a limited liability company is a commercial organization. And therefore, it pursues only one goal - to obtainarrived. Therefore, no matter how beautiful slogans entrepreneurs feed naive citizens, their main and main activity according to the law will be the creation of a good material base.

Strategic goals

Each entrepreneur, when starting a business, plans his activities step by step. He not only draws up a business plan, but also prescribes the strategic goals of the LLC. What could they be?

• Increase in production volume. Every good businessman wants his company or production to operate at full capacity. For this reason, a person first lays down the average statistical volume of production by an enterprise, and then prescribes a mythical situation that could happen if knowledgeable people got down to work. And the entrepreneur will go to this bright goal.
• Cost reduction. To increase spending, you need to cut spending. This quite logical statement is often adopted by entrepreneurs. They cut business costs and thus enrich themselves well.
• Creating favorable working conditions for employees. If people are satisfied with their working conditions, they will work well and not grumble at their directors. For this reason, management always tries to meet the needs of its employees.

Additional targets

Besides the main goals, there are always those that entrepreneurs flaunt. Such a demonstration is beneficial to the enterprise. Sometimes the additional goals of LLC are evenbecome slogans. What could they be?

• Customer care. Entrepreneurs try to satisfy all the desires of their customers. Satisfied customers are the success of the company. A person who receives positive emotions from a purchase or from receiving a service will share his impressions with friends and thereby increase the flow of customers to the office.
• Creating competition in the market. For people to feel comfortable and confident, they must have a choice, or at least the illusion of a choice. For this reason, many enterprises are a kind of protest against the monopolization of any field of activity or trade.

Technical goal

Everyone wants to leave a mark in this world. Large business owners are no exception. Therefore, one of the goals of the LLC is the creation of scientific laboratories and technology centers for all kinds of research and testing. Large companies hire scientists to develop new technologies and help improve the properties of their products. Sometimes the people who work for the LLC make scientific breakthroughs. Unlike "government" scientists, people who work for commercial organizations are more likely to realize their potential. Therefore, firms with their own laboratories can avoid mediation. They invent unique technologies and immediately implement them into production, bypassing the stage of buying and signing a paper regarding copyrights.

Social Goal

And how can LLC help people? Large firms and organizations create jobswho hire not only knowledgeable specialists, but also auxiliary workers. Employment of the population is growing, revenues to the city and regional budgets are also growing. People begin to live better due to the emergence of new large organizations. Many companies provide training for specialists, which means that people receive not only jobs, but also additional education. Employment of the population helps city authorities get rid of many problems: unemployment, hunger, high mortality and corruption.

Marketing goal

Profit-oriented activity is related to the fact that a demand is formed for a certain product or service. It can be imposed on customers with the help of various kinds of advertising, or it can be determined by the real need of the population for a product or service. In any case, the marketing goal is not only profit, but also helping the population to rethink their views on some things and values.

Missions

If the purpose of the LLC is defined by the regulations, then the mission has a less official concept. Entrepreneurs can set themselves tasks of any complexity and take on any responsibility. No one will condemn them for not fulfilling their obligations, since they are not registered anywhere, but if the company keeps its word in advertising, it will be able to quickly advance in the market and earn the love of customers.

Targets:

• Create a new quality standard. Businessmen always want their products and services to be better than competitors'.side. To achieve this result, many companies employ laboratories, scientists, researchers and psychologists who help to make the quality of products and services much higher.
• Excellent customer service. People love to be treated well. Therefore, they are flattered by the care and goodwill of sellers and the high quality of service in firms and stores.
• Become a market leader. Whatever company opens, it always sets ambitious goals for itself. Most often, this is the expansion and development of new cities.

Tasks

What else can you remember when listing the goals and objectives of LLC?

• Providing the population with products and services. Any organization will exist only if there is a demand for its goods or services. Therefore, companies are interested in contact with their customers and in meeting the needs of people.
• Providing people with wages and jobs. In order for a company to exist, it needs qualified personnel. Therefore, companies operate with citizens on mutually beneficial terms. People get jobs, and the company gets employees.
• Care for the environment. Today the world is in a very bad ecological situation. Therefore, many leaders of large companies are trying not only not to pollute the environment, but also allocate money for its protection and purification.
• Troubleshooting operational issues. No matter how well the workflow is set up, there will always be failures. The task of managers is to ensure the repair orreplacement as soon as possible.

Principles of goal setting

To achieve the goals, a person must take into account:

• Achievability of the goal. It will be easy to get what you want if you have a good idea of the result of your activities. The goal that the company sets for itself must be realistic and achievable.
• Clearness of purpose. Any employee should have an idea of what the company is striving for. The logic of the tasks set helps to complete them as soon as possible.
• Motivation. Each employee of the company must understand why he works and what benefits from the goal will be for him personally.
• Clear deadlines. To achieve the desired goal as quickly as possible, you need to clearly understand how much time you need to spend on solving the problem. The shorter the time period, the better the work will go.
• Developing a plan. Each goal should be broken down into steps in detail. Sometimes a task is difficult only because no one knows how to approach it.

Goals of leaders

Every person should be aware of why he works. What are the goals set by businessmen?

• Self-interest. What is the purpose of the business? In the accumulation of personal capital. People strive to earn large amounts of money in order to live in good conditions, enjoy the latest technical innovations and travel frequently.
• The realization of their abilities. Every person wants to somehow realize the inherent in himpotential. Businessmen open their own business and express themselves through it.
• Helping people. Every decent person, first of all, should benefit not himself, but the people around him. And if you think about it, then any big and small business always tries for the sake of people.
• City development. The construction of enterprises and the opening of new firms helps many people to get jobs. Together, leaders and employees succeed in making the city a better place.