Clothing store business plan. How to open a clothing store?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Many of the start-up entrepreneurs, when choosing their field of activity, first of all pay attention to trade. Opening a small clothing store does not require impressive capital investments. In addition, such a business will pay off much faster than, for example, a machine-building plant. And all this is due to the fact that clothing is a commodity that enjoys constant popularity.

People will always update their wardrobe due to the wear and tear of things or their loss of relevance. Of course, the competition in this market is very high. However, despite this, the implementation of both budget and branded clothing occupies leading positions in the ratings of the most common and promising business ideas.

First steps

So you've decided to open a clothing store. A business plan is the first thing a new entrepreneur needs to write. This document will help you open your own business and calculate all upcoming expenses and income.

Format selection

The business plan of a clothing store should contain information about the type of product that will be offered to customers. Choicethe right direction of sales will allow you to get the highest possible profit.

Which clothing store will open? The business plan must necessarily indicate its type. It could be:

1. Second hand. The name of such an outlet is translated as "second hand". Here the buyer is offered already worn clothes. As a rule, it is supplied by European companies that collect good clothes from the population and sell them outside their country. That is why there is still a demand for wardrobe items in second-hand stores.

2. Stock. Such stores sell the remnants of clothing that has not been sold in large shopping centers. As a rule, buyers are offered items from the collections of past seasons.

3. Multibrand store. In such an outlet, wardrobe items offered by several brands are sold. In their work, multi-brand stores are guided by the upper and middle strata of the population. They offer decent quality fashionable clothes to their customers.

4. Monobrand store. It sells products belonging to only one brand.

5. Franchise. It is possible to start your own business without spending time and money investing in the development of rules, standards and promotions. To do this, it is enough to purchase a franchise. The company from which you buy it will advise you on all the main stages of opening a store and will supply things.

6. Boutique. This is a store selling expensive branded clothing.

Research

How to decide on the format that your clothing store will have? A business plan will certainly help you with this. When compiling this document, you will need to conduct market research. To choose your niche, it is important:

1. Determine the target audience, in other words, people interested in purchasing a product of a certain quality, price, etc. To do this, you can chat with potential buyers on the street, ask a question on Internet sites, etc.

2. Conduct an analysis of your competitors and identify all the pros and cons of their business. This will allow you to bypass them already at the first stages of opening a store.

Register

Any example of a business plan for a clothing store includes the registration of a legal entity in the list of mandatory items. To do this, first of all, you need to choose the legal form. It can be an individual entrepreneur, JSC or LLC. Which one is better? It all depends on the size of your business. If you plan to open a small store, then the best option would be an individual entrepreneur. For a large retail outlet, you will have to register an LLC or OJSC.

Choose a room

Where is the best place to open your clothing store? The business plan should contain all the most profitable options on this issue. It should be remembered that the goal of your event is to bring the maximum possible profit. In this regard, experts recommend not to save money on the area of the outlet. A large area of the store will maximize the number of sales. When visiting small boutiques with a buyerthere seems to be little choice.

The business plan for a clothing store should include the choice of premises in large shopping centers. According to experts, it is in them, despite the great competition, that you can achieve a high level of sales. The place for the store should be chosen taking into account:

- store image;

- presence of competitors in your market segment;

- the intensity of the flow of people near the store;

- financial and economic level of development of the area;

- availability of nearby parking, cafes, dry closets, etc.

Design development

The image of your outlet will certainly affect the flow of visitors. That is why a ready-made business plan for a clothing store should include a developed design project. You don't need to invent it yourself. It is better to seek help from special companies or freelancers. It is desirable that the design of the store be associated with its name.

Purchase of trading inventory

The business plan for opening a clothing store should include a list of the equipment that is needed to make sales. It should include shelves and racks, a cash register and several dummies, fitting mirrors and hangers. It is advisable to purchase some pieces of furniture. What will they be? It depends on the style of the interior.

By purchasing inventory, you can save some initial capital. To do this, your business plan should consider purchasingused equipment. But remember that it must certainly be of high quality.

Selection of suppliers

Owners of multi-brand stores buy their goods from distributors of individual brands, and also travel to Turkey and China, Bulgaria, Europe and America. Some entrepreneurs buy clothes from Polish factories. The supplier is selected based on the value for money of the items they offer.

Today, most of the clothes sold in our stores are purchased in China. At the same time, it is not at all necessary to travel to this distant country. Clothes are now selected and ordered from the manufacturer or from intermediaries on Internet sites. The main thing is to find a supplier that has already earned a good rating and has numerous positive reviews. Orders, depending on your preferences, are either retail or wholesale. The second option is more profitable, since with such orders you can agree on significant discounts. Just keep in mind that goods from China go to our country for at least two months.

Recruitment

Employees will help you successfully open a clothing store. The business plan of the planned business should provide for the preliminary development of the staffing table.

One of the main components of the success of the event is the selection of professional sales consultants. They should not only be able to communicate with customers, but also be well versed in fashion. This will help you choosethe right thing for the client.

The number of sellers in the state will depend on the size of the store and the range of goods sold. To operate a large outlet, you will need to hire a director, manager and accountant.

Advertising

A clothing store must have a branded sign. Stands with advertising will help to increase sales volumes. One of the marketing moves is the organization of various sales and a policy of loy alty to customers.

To spread the word about the opening of the store, you can order commercials on radio and television, as well as install signs and signs near your outlet.

Opening a store for women

Suppose you have decided on the concept of your outlet and decided to sell goods for beautiful ladies. The business plan for a women's clothing store should develop its main task and way of offering things. Your boutique may contain products of various brands. It will be beneficial to offer a collection of one particular brand.

In our turbulent age, everyone is constantly in a hurry somewhere. This should be taken into account when opening a business and offer the buyer ready-made kits. Formal suits, evening wear or everyday items can be complemented with shoes and a handbag, as well as fashion accessories. Such an offer will push the client to unplanned purchases.

Opening a children's clothing store

When developing a business plan for a retail outlet where parents couldto buy things for your child, a detailed analysis of the consumer market will be required. In the course of this study, it is necessary to study the existing demand for products for children under ten years of age. For this market segment, the choice of wardrobe items is made by parents. Teenagers have their own opinions about fashion, so it is very difficult to please them.

The business plan for a children's clothing store should cover the selection of premises. It should be spacious enough so that the kids do not feel constrained and do not want to quickly run away into the street. You will need to select the appropriate furniture. It should take into account the growth of children and their desire to look at everything around, imitating adults.

The business plan for a children's clothing store certainly contains information about the professional qualities of sellers. They must be well versed in the sizes for babies in order to tell parents who come without their child what is better to buy.

Opening an online store

Recently, the World Wide Web has seen a significant increase in the volume of purchases of various goods. This also applies to the sale of clothing. In addition, according to experts, the profitability of such a business will constantly grow. Customers love these stores, because they can buy the right thing without leaving home.

When developing a business plan for such an outlet, you will need to take into account investments in the creation of the site, as well as its further support and replenishment with new articles and advertising. These costs are then included inshipping costs.