Store business plan: content, calculations, sample. How to open a store from scratch

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Retail has always been relevant. At the same time, it doesn’t matter what exactly we are talking about: seasonal or everyday goods. Every product has a target audience. To organize the work, you need to select a product, rent a room, hire staff, buy equipment, find suppliers. All these stages should be pre-planned and calculated. For this purpose, the business plan of the store is being formed.

Views

We will not dwell on the classification of trading establishments, we will only emphasize that each store has its own characteristics that affect the profitability of the enterprise and which the owner should definitely take into account.

• Before you open a clothing store, you should evaluate the catalogs of competitors in the region. It is best to promote either individual items or consumer goods.
• A children's goods store will be profitable if located near a kindergarten or school.
• The peculiarity of a grocery store is that, although there are consumer goods here, it does not make sense to raise food prices too much. To compete in the market, you need to create a wide range of products at competitive prices.
• The easiest way to open a flower shop. However, this type of business has a number of disadvantages, such as inconsistent income, low profitability and damaged goods.
• Another popular trend is e-commerce. Opening an online store is easy, but ranking in the top 10 for keywords is hard.
• Beer stall or a shop with a wide range of alcoholic products is best located near a restaurant or cafe.

All these nuances should be considered when developing a store business plan.

What is it for

Whatever product or service you promote, you need to clearly plan the project for its implementation. The business plan of the store includes not only the calculation of profitability, but also the definition of sales markets, costing. At the planning stage, you need to analyze the target audience, the seasonality of the goods, find "points with high traffic", and study the prices of competitors. A well-designed plan will allow you to find an inverter, as it will contain information about the required amount of investment and the payback period of the project.

You can entrust the preparation of a business plan for opening a store to a consulting company. It employs specialists who have extensive experience in planning andintroduction of entrepreneurial activity. Their projects are fundamentally different from homemade plans. It is important not only to calculate all the costs, but also to develop marketing moves to attract customers. This task is also undertaken by specialists from consulting companies.

Let's take a closer look at how to write a store business plan.

Where to start?

Before you open a store, you need to understand well:

1. In my professional skills. It will be difficult for a welder to sell plumbing, and for an electrician - building materials.
2. In my hobbies. The task of the seller is not only to sell the product, he also needs to advise the buyer about its properties and qualities. If you are into hunting, you should open a hunting shop, not sell computers.

That is, it is better to choose a field of activity in a niche that is well known. In this case, it will be easier to deal with the features of the products.

Demand analysis

First of all, you need to decide on the field of activity and analyze the market of goods. If the choice fell on consumer goods, such as food, then the category should be clarified (dairy, meat products, confectionery, etc.). You should not spray on all segments at once, it is better to choose one direction and actively develop it. So it will be easier to draw up a business plan for creating a store and find a buyer. For example, more profits are made by auto parts stores not of a specific brand, but of a country.manufacturer: components for Russian, European or Japanese cars.

The most nuances to consider when opening a grocery store:

• Distribution format: supermarket, self-service or counter.
• Promotion strategy: high prices and first-class service (e.g. organic products) or low prices.
• Location: The store must be in a densely populated area with good traffic.
• The room in which the products will be stored must comply with government standards. In addition to the necessary refrigerators, such rooms are often equipped with cameras, counters and air conditioners.

Assortment

When choosing a product range, you should follow these rules:

1. It is better to order goods in bulk via the Internet. Large suppliers create websites specifically for this purpose, post product photos, their descriptions and prices on them. If the goods are imported from another region, you should ask the supplier in advance which transport companies he works with in order not to overpay for logistics services.
2. If special equipment is needed for the sale of goods, then it is better to order it directly from the manufacturer. This will save about 40% of the cost, including delivery.

It is better to buy the main assortment of goods from wholesalers. They have more choice, which saves on shipping. In addition, with wholesalers, you can agree on a delay of 14 days or payment after the factreceipt of goods.

Business registration

Before you open a store, you should officially register the organization. Entrepreneurial activity, especially in the early stages, is best done in the form of an individual entrepreneur. In this case, 9% of income will need to be sent to pay taxes every month. Legal restrictions must be taken into account. Individual entrepreneurs are not allowed to sell alcohol. If an entrepreneur plans to immediately open several outlets, then it makes sense to register an LLC.

To register a business, you need to select an activity code from the OKVED 2014 classifier, prepare copies of the founders' passports, pay the state duty and submit all documents to the IFTS at the place of residence. In case of correct registration of the application for registration of entrepreneurial activity, the OGRNIP certificate will be issued in 3 days. You should also immediately order an extract from the EGRIP worth 200 rubles. It is completed within 7 days. Without this document, you will not be able to open a bank account.

If an entrepreneur did not work anywhere before registering an IP, then the TIN will be immediately issued by the IFTS. For the duration of the business activity, the code of the legal entity will be the same as the code of the individual. There is no need to transfer data to the FIU. The fiscal service will take care of this.

Taxation

When compiling a business plan for a clothing store, special attention should be paid to the taxation scheme. CJSC, OJSC and almost all LLCs are on a full system, that is, organizations pay VAT and income tax. IP can chooseone of the simplified schemes:

• PSN (patent). If the trading floor does not exceed 50 m in area 2, then it is best to register a business patent.
• UTII if the area of the store is from 50 to 150 m2.

These tax schemes are only available for retail stores. To carry out non-cash transactions, work with organizations and banking institutions, you should register the USN.

The law provides for the possibility of simultaneous use of the simplified tax system with PSN and UTII.

Bank account

It's very hard to do a cash-only business. After all, you need to pay rent, purchase materials, pay salaries, transfer taxes. Even in a retail store, you can install a terminal and accept payment by bank cards. This requires a checking account.

Select a bank for servicing should be based on:

• reliability of the institution;
• serviceability;
• availability of internet services;
• maintenance costs.

Reliability rating is best viewed not national, but regional. It is clear that Serbank and the VTB Group are market leaders in terms of all financial indicators. However, there may be banking institutions in your area with a good reputation and quality of service. If entrepreneurs have to stand in queues to get to the manager or cashier, then it is not possible to open an account in such institutionsrecommended.

Today, almost all non-cash transactions can be carried out without leaving the office. To do this, just register in Internet banking. Therefore, you should familiarize yourself with the offers on the market in advance for opening and maintaining an account, the implementation of each operation.

Staff

While the registration process is being carried out, you can start looking for premises for a store and calculate in advance the number of sales assistants, cashiers, security officers, determine their work schedule, salary. It is better to select specialists, but you can also hire fast-learning people and pay for their training courses. Work in a small pavilion is enough for one person, and in a small pavilion you can organize a shift schedule for 2-4 employees.

Cost of expenses

At the first stage, you will need to pay for the services of logo designs, legal registration, rental of premises, repairs, equipment, lighting, purchase of goods. Costs largely depend on the direction of the business and will be described in more detail later when considering the financial plan. After carrying out a detailed cost calculation, you can search for investors. You can invest your savings, raise funds from friends, take out a loan or get government assistance.

Organization of a trading place

The product is selected, the IP is registered, what else is needed to open a store? Organize a place of trade. It is not enough just to find a shop space in a “passable block”. It still needs to be equipped.

A trade counter can be made from DPS, the color of which will harmoniously fit into the interior of the entire room. It is very difficult to stand all day on your feet. Therefore, a comfortable chair should be placed near the counter. Accounting for all operations (receipt of goods, its sale) is carried out through the software. It can be a 1C program in any configuration. To connect the terminal, you will also have to install software on a PC. In any case, the cost of buying a laptop, software and connecting the terminal should be included in the business plan of the store - clothing, industrial goods or grocery, it doesn’t matter.

Each customer is issued a sales receipt. If the flow of customers is small, then checks can be written manually on special forms. Individual entrepreneurs who have chosen the patent scheme and UTII may not buy a full-fledged cash register for 20 thousand rubles, but use the CPM. This device does not have a fiscal seal. You do not need to register it and pay a monthly service fee. The cost of such equipment is 7-8 thousand rubles.

Purchase a sign with the schedule of work and arrange racks around the perimeter of the room.

Store Business Plan: Financial Sample

Let's say an entrepreneur wants to open a clothing outlet in a densely populated area. What are the estimated costs and benefits?

• Product - 50,000 rubles. (with a 6-month supply).
• A room of 20 m22 – 20,000 rubles. per month.
• Staff - 10,000 rubles. per month (seller's RFP), 20,000 rubles. per month (cpaccountant).
• Equipment (2000 rubles for 1 sq.m.²) for 20 sq.m.^{2 – 20,000 rubles}
• Banking services - 1000 rubles. per month.
• Advertising – RUB 10,000
• Registration of IP - 1000 rubles.

Total: 132,000 rubles. - expenses for the first month.

Monthly will have to pay salaries to staff, rent, banking services for a total of 51 thousand rubles. For the period of business development, you need to have the amount of expenses for six months in advance, that is, 306 thousand rubles.

Total: 306 + 132=438 thousand rubles.

With a markup on goods of 50%, monthly revenue will be 75 thousand rubles.

Payback period on initial investment: 132 / 75=1.76 months.

438 / 75=5, 84 months, that is, in six months, when the entrepreneur runs out of funds for development, the investment in the store will fully pay off.

Planned monthly profit is: 75 - 51=24 thousand rubles.

Business profitability: 24 / 75=32%.

The entrepreneur determines the level of profitability individually. It makes no sense to raise prices for consumer goods, as you can lose a buyer. If we are talking about the sale of exclusive clothes, then the mark-up may be 200%, but in this case, all other items of expenditure will increase. In addition, it is difficult to predict the level of demand for exclusive product groups.

Here's how to start a shop from scratch. The business plan is presented in a simplified form. The amount of salary expenses includes salary including taxes. For the period of business development, there is no need to hire a full-time accountant. Canuse the services of third-party companies or do your own accounting. In the future, to attract customers and increase demand, you can connect a bank terminal and transfer an additional 2% of the turnover to the bank. According to statistics, the presence of a terminal in a store increases sales by 30% per month. It is psychologically easier for a person to part with electronic money. And no one is safe from spontaneous purchases.

The store's business plan does not contain information about the level of market prices for goods, as it is assumed that this analysis was previously carried out by the seller. The amount of the purchase of goods is presented with a margin of several months. Usually there are promotions on the opening day of the store. Therefore, it is quite difficult to plan the demand for products. It is not recommended to create large warehouse stocks at the first stages, because the demand for products is not yet known. Therefore, it is better to make a wide range of goods, but with a small margin.

The store business plan example presented earlier assumes that the store will not be open on the eve of the holiday. Otherwise, you will have to buy seasonal goods and decorate the room stylistically.

What do you need to open a store? If a grand opening is planned, then you should prepare flyers, balloons in advance and decorate the hall. The total amount of expenses will not exceed 5 thousand rubles.