What are the most popular goods in Russia?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

To understand which product is the most in demand in Russia, experts conduct various marketing research. This is necessary in order to regulate the market, optimize the ratio of domestic and imported products. Now many different things are imported from other countries, mainly from China. This is due to the low cost of such products. There are many difficulties on the way of active exit and popularization of domestic producers among the population, the main of which is the legislative framework. Recently, the government has been supporting small and medium-sized businesses so that new enterprises appear and certain industries develop, special projects are being developed. They are aimed at satisfying the demand of the population and producing the most demanded goods in Russia. It is about this type of product that will be discussed later.

Top Products

The rating of the most popular goods in Russia is determined by the popularity of certain types of products. Most often these are essential goods, fashionable things. In general, we can say that this is an object,that meets human needs. If we consider the domestic market, then our people are in demand, of course, for food, household chemicals, cosmetics and hygiene products, textiles, household appliances and electronics. A separate category, included in the top most popular goods in Russia, is products for the youngest part of the population - for children.

Grain products

When asked what is the most demanded product in Russia, the first thing that comes to mind is food. Among them, one can single out the main element, without which not a single meal in a Russian house can do - bread. No wonder he is given a special place in the diet of every person, because he saved in the most hungry years. Perhaps that is why bread is given such an important role. Of course, it is one of the most requested products.

Do not forget the whole group of grain and flour products. Most Russians always have flour in their homes. Meals are most often accompanied by another product of this category - these are cereals. Not all countries can boast such a variety and choice, but the inhabitants of Russia actively include cereals in their diet.

This group of goods includes another popular product - pasta of various types. This is a cheap product that is available to most of the population. Various bakery products are also in great demand on the domestic market.

Livestock products

This category is the mostdemanded and sold goods in Russia. Animal products are taken into account in a certain ratio when calculating the consumer basket, since such products are needed to ensure a he althy diet. This commodity group, in turn, is divided into three large categories:

1. Eggs and egg products. They have in their composition a protein of good digestibility, a rich vitamin and mineral complex of elements such as A, D, E, B, essential amino acids, as well as choline and lecithin. Even though eggs are a source of a huge amount of cholesterol, the norm of their consumption is 292 pieces a year.
2. Meat and meat products. The nutritional value of this product is due to complete proteins. Meat contains a lot of water and proteins, as well as extractive, nitrogenous substances and lipids. Meat products that are in demand among the population include by-products, semi-finished products, sausages, smoked meats and canned food.
3. Fish and fish products. The consumption rate of this product is more than forty kilograms per person per year. This category is represented by a wide variety and choice. It includes the fish itself of various processing methods (live, chilled, frozen, s alted, pickled, dried and smoked), caviar products, culinary products and semi-finished products, canned food and preserves.

But in the sale of these products, despite all their advantage in the form of popularity, there is one catch. They are compliance with storage conditions. People,those involved in the marketing of such products should certainly remember and comply with them.

Fruits and vegetables

This category also includes the most popular imported goods in Russia. In particular, it is fruit and vegetable products. She is just a storehouse of vitamins. But more than fifty percent of this commodity group consists of foreign fruits and vegetables. They are mainly imported from warm southern countries such as Turkey, Georgia, Spain, Ecuador, Colombia and Greece.

Dairy

Dairy products are another popular group on the domestic market. Among Russians, preference is given to milk. It comes in various degrees of purification and heat treatment, the percentage of fat contained and the level of additives. Products based on it include cream, cottage cheese, sour cream, cheeses and butter. The latter is presented in a large assortment. It can vary in fat, s alt, moisture, and sugar.

A separate place can be allocated for fermented milk products. These include all milk-based products with the addition of special bacteria. This is kefir, fermented baked milk, sour cream and even cheese. All of them are of great benefit to the human body and are sometimes used for preventive and therapeutic purposes.

It is impossible not to mention the product, which is one of the most popular goods in Russia. It is specific and very clearly characterizes the domestic market - it is condensed milk. It is a product of evaporated milkadding sugar. Condensed milk is actively used in confectionery, and for many people it replaces the usual beet derivative.

Household chemicals

This type of product also belongs to the category of the most demanded goods in Russia. Now, for sure, not a single person imagines his life without the components of this commodity group. The rapid development of the chemical industry in this direction back in the nineties led to the fact that the range of these products became very extensive. This group includes the following components:

• adhesives;
• abrasive products;
• paint products;
• mineral fertilizers;
• pest control products;
• detergents.

The latter are represented by a huge variety of products that are used by man everywhere. People use them to care for dishes, bathrooms, sinks, toilets, clothes, furniture, floors, etc.

In Russia, the most popular company that produces detergents is the American Procter&Gamble. Under his brand, such powders as "Myth", "Tide" and "Ariel" are produced and sold on the domestic market. More than seventy companies test their products on Russians, but the most popular are Procter & Gamble, Henkel KGaA, Reclitt Benckiser, as well as the domestic Nefis Cosmetics.

Cosmetics and personal care products

This category refers tothe most demanded goods in Russia, because without it the life of a modern person is impossible. If you classify countless personal care products, you can combine them into three large groups:

1. He althcare products. This includes skin, hair, and oral care products.
2. Decorative cosmetics. Its main purpose is that it emphasizes the natural beauty of a person and hides small flaws.
3. Perfume. It is represented by a large assortment. This is eau de toilette, and perfume, and fragrant waters, and perfumes themselves. It is perfumes that are the most demanded product on the Russian market on the eve of the New Year or the Eighth of March. Perfumery also occupies a leading position in sales in the Internet space. This is due to the fact that it is more profitable to purchase such products in this way. With regard to perfumes, there is such a feature as the constancy of choice: many people prefer one fragrance and, having ordered it on the site, they are sure of the infallibility of their choice.

Among all beauty and hygiene products among Russians, anti-aging creams, shower gels, soaps, deodorants and antiperspirants are in demand.

If you define the most popular brands, then you can select brands such as Black Pearl, Pure Line, Avon, Nivea, Garnier, Maybelline, Oriflame.

Electronics & Gadgets

In the age of information technology, almost everyone useselectrical goods in your life. Due to the fact that time and science do not stand still, their range is constantly updated. In place of one, once popular models come others. Over the past fifteen years, several generations of gadgets have changed. People also always want to be in trend and have the latest innovations, so the demand for electrical goods is very high. This also applies to the domestic market. These devices are designed to facilitate the daily duties that fall on the shoulders of a person. LG, Lenovo, Samsung, Apple, Phillips and Acer can be singled out among the most popular brands that produce almost the entire range of equipment.

Household appliances

The most demanded Chinese goods in Russia are mainly this group. People are attracted by low cost, which is due to low cost. This is due to the fact that many of the world's giants in this industry have their branches in China, where labor costs are not so high.

Many people prefer to choose household appliances personally, because this makes it possible to at least visually assess its quality. But this in no way affects the popularity of online stores selling this type of goods.

At the moment, the demand for small household appliances has increased markedly in the home products market. These are irons, and blenders, and juicers, and meat grinders. A significant proportion of products are intended for beauty and body care. These include hair dryers, razors,epilators. The popularity of this segment of household appliances is explained by the possibility of presenting it as a good gift.

Clothing and accessories

This category is mainly represented by the most popular goods in Russia from Moldova, Turkey and China. Leadership in sales of clothing and accessories is due to their intended purpose, that is, the protection of the skin. The second factor that determines the popularity of this product is the desire of a person to express his individuality.

Finding your target audience in this area is not so difficult. It does not matter at all how sales will be carried out - whether it is a real store, or Internet portals. Buyers of clothes and accessories through electronic resources are twenty percent of the total number of Russian residents.

Toys

Toys are the most demanded goods in Russia from China. They have a fairly long life cycle, as they are relevant for people of different age categories.

Depending on the purpose of this product, it can have a completely different audience. It can be both small children and we althy adults. The latter often collect handmade toys. That is, the sale of this product can be designed for a heterogeneous market segment, which indicates good business opportunities.

Drugs

This product of the chemical industry cannot but be popular, as it, as well asprevious, designed to meet the vital needs of man. In this case, it is the need to be he althy. The target audience for drugs is very rich. This is evidenced by the huge number of pharmacies located literally at every turn.