Advertising Manager: Job Responsibilities, Profession Features, Career Growth

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Any company, developing in today's competitive market, understands that in order to sell its products well, it needs to conduct high-quality promotions and correctly present its products and services in the media. Therefore, in almost every organization related to the service sector and the sale of products, there is a position of an advertising manager. This profession is quite relevant today and is only gaining popularity over time, although the requirements for applicants are becoming more serious.

Education

Many employers are ready to accept employees who do not have special education, the main thing is that they understand their work. But because of the great competition in this area, preference is still given to people who have received higher education. To apply for this position, it is best to have a degree from the Faculty of Marketing.

The advertising manager is practically in charge of introducing the company to the world,therefore, the presence of a certain education will not interfere with him, but will only increase the chances of getting a well-paid position. Specialists who have received education in the field of sociology, psychology or journalism are also valued. It is also very good for future employees, in addition to specialized education, to complete professionally directed courses in the field of PR.

Responsibilities

In most cases, an advertising manager interacts with the media, takes part in conferences and seminars in the direction of his activity. Also, this employee is obliged to organize advertising campaigns and promote the goods or services of the company where he is employed.

It is his responsibility to inform potential customers of the company about new products released by the company, current discounts and promotional offers, as well as keep them up to date on the organization's news account.

The duties of an advertising manager include the need to maintain contact with regular customers of the company, notify other structural divisions of the company about important changes and be constantly in touch with them. The employee should be engaged in summarizing information and conveying it to superiors in the form of reports and presentations.

Functions

An employee hired for this position is required to plan and coordinate ongoing advertising campaigns. He develops a plan for advertising each product or service of the company, while summing up the cost estimate necessary forher incarnations.

It is very important that an advertising manager has analytical skills, because he must research the market and, based on his analysis, form an effective strategy for promoting products. He deals with the choice of forms and methods of advertising, communicates with artists, musicians, actors, designers, journalists and other representatives of the professions necessary to create an advertising campaign.

Other duties

An employee hired as a manager of an advertising agency must create advertising texts, various slogans, form the concepts of advertising campaigns, taking into account the selected audience of consumers. His responsibilities include studying the market in order to analyze and understand how to build advertising activities, what scale and timing would be more appropriate. He should study the target audience, which can bring maximum profit to the company with their purchases.

The employee is obliged to study which ways of distributing the presentation of the organization's products are the most productive, meaning where exactly the placement of advertising will bring more results: in newspapers, magazines, on television or on the Internet, and so on. He develops advertising booklets, leaflets, catalogs, posters, brochures, cooperates with firms providing printing services.

Additional features

The manager of the advertising department controls that all the principles of the struggle between competingorganizations respected and not violated. He is engaged in the development of contracts that relate to the conduct of advertising campaigns, monitors that all employees carefully fulfill their duties and deliver projects on time, productively and efficiently fulfilling the tasks assigned to them. He must manage the content that is posted on the website of the organization where the employee is employed. The employee maintains contact with partner companies, organizes a system for collecting important information for the company.

Analyzes the successes and achievements of competitive organizations, conducts analytical activities in order to study the motivation of demand for various kinds of services and products. He also studies the impact of organized promotional activities on the demand for the company's products. In addition, the advertising manager is responsible for managing the staff of his subordinates. But this function is relevant only for large companies, in small firms this employee is often assigned to independently carry out all the activities of the advertising department. Moreover, the larger and more developed the company, the larger the staff of subordinates of the person holding this position.

Skills

Vacancy advertising manager suggests that the applicant for this position must have certain knowledge and skills. Employers greatly appreciate employees with creative thinking and creativity, because, in addition to analytical work and mathematical calculations, they are required to create completely new conceptspromoting the company's products.

other. He must be able to negotiate both with the heads of companies and with representatives of creative professions to implement his advertising campaign.

Knowledge

In the work of an advertising manager, it is very important to have certain knowledge that will help you perform your duties efficiently and reliably. It would be ideal if the employee understands the psychology of the masses in order to understand what exactly to present to the audience when promoting the product, so that it really has the desired effect. Knowledge of philology will not interfere.

Because the worker is responsible for creating advertising brochures and so on, knowledge in the field of design will come in handy. He must control the content on the site and check articles in the media, so knowledge of journalism and marketing will come in handy. Applicants versed in politics, branding, who know foreign languages are valued.

Important Connections

If a person wants to get a highly paid position in a large company, then, in addition to knowledge, he must have experience in this area. Employers give more preference to applicants whose resume of an advertising manager indicates that they have already established contacts in the media that rotatein a business environment and having acquaintances in government bodies.

It is also very important that the employee thoroughly study the specifics of the company, where he works, and understand what kind of products he will be promoting on the market. In addition, he must study the activities and specifics of the work of competitive organizations. The most valuable employee is the one who can carry out effective advertising activities that bring profit to the company with a minimum budget. Such employees are highly valued and encouraged by management.

Features of the profession

Mobility is probably the main quality that a professional PR specialist should have. This is directly related to the fact that he needs to communicate with a wide variety of people, from government representatives to creative people. And, as you know, each social environment has its own language and manner of communication.

Managers must be charming, be able to find a common language with different people, adapting to them, understanding with whom he is dealing. The constant companions of this profession are risk, courage and even adventurism. Working with the creative circle becomes more difficult, because they are not all organized, and this can lead to a lot of time being spent not rationally.

Profession benefits

The main advantage of such work is that the employee has the opportunity to study a variety of areas of activity. He expands his horizons and gains experience that will later allow him to work in a variety ofareas.

Disadvantages of the profession

A manager in an advertising company has a very big responsibility. Any, even the most insignificant mistake or incorrectly chosen word, can not only bring no results, but also alienate potential customers of the company. And all the work done and the resources of the organization will be wasted.

Career prospects

The career growth of this position attracts many professionals. After all, the next step in such work is the head of the PR department. Then the path to the director's chair opens. And later, you can even become the owner of a company engaged in advertising activities. You can also realize yourself as an invited consultant in a startup project.

Conclusion

Many young specialists want to get this position, and this is quite understandable: this area is very developed and is only gaining popularity. Almost every company that produces its own products needs to promote products. And such a specialist becomes an indispensable employee. If he performs his duties well, then his company grows, and, accordingly, his authority and wages grow. By the way, the remuneration of a manager depends not only on the company itself and its scale, but also on the quality of the work performed by him.

Many managers encourage their employees to attract a large number of consumers. In addition, this is a very creative job that allows you to develop as a person, make new useful contacts and develop in a variety ofspheres. Therefore, it is considered not only prestigious, reliable and highly paid, but also very interesting.