Business idea. Beer production

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Recently, the production of beer is considered to be an extremely profitable business idea from all points of view. However, before you begin to implement it, you need to make as detailed an analysis of this market segment as possible. What does it mean? You have to collect information about the products, the capabilities of your potential competitors and, of course, about what your future customers lack. Without such an analysis, even the most carefully crafted business plan may not bring the expected results.

Evaluation of a business idea

As for the directions in which you can try your hand, it is best if you can establish the production of "live beer": real, without preservatives and flavorings. Despite the fact that this drink is highly respected in our country (and “admirers” can be found almost at every entrance), the shortage of truly high-quality beer is felt very acutely.

Search for premises

Of course, the production of beer can be set up at home and produce a drink in small batches, but this is unprofitable. Therefore, you need to focus on finding premises, areawhich will be sufficient for the production of beer in volumes of 100 liters per day and more. At the same stage, it is worth meeting with a lawyer to discuss the issues of registering your business.

Purchase of raw materials

Beer production according to the classic recipe includes two main ingredients: hops and m alt. M alt, if desired, can be made independently or purchased. Here you should think about the container in which you will deliver the finished product. Traditionally, barrels or plastic containers are used for live beer.

Equipment

Among other things, you will need brewing equipment. You can purchase a ready-made kit or buy everything you need separately. The list of necessary items will include such devices as a m alt crusher, filtration, hydrocyclone, water heating and mash brewers, a heat exchanger, an electric steam generator, a pump for mash and wort, hot water. Additional costs will be required for the purchase of pumps for finished and young beer, a refrigeration unit (it must be equipped with an ice maker), yeast vats, control and management panels, and fermentation tanks.

Staff

You will need several specialists who will be responsible for the production of beer: technologist, forwarders, promoters and others.

Summing up expenses and estimating profits

If you calculate all the expenses that you will need in order to establish the production of beer, this amountwill be approximately 2 million rubles. However, one should not be afraid of such large investments: the project is able to fully pay for itself in 25 months. The fact that beer is not considered an alcoholic drink will play a huge role in this, and therefore you will be able to freely advertise your products on television, on the Internet and in print. By offering really tasty and quality beer, you will quickly earn yourself an impeccable reputation.