2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
The bright signs of the Red and White stores are probably familiar to everyone. It's hard to believe that this sprawling chain of stores is only 12 years old.
The first convenience store opened in the small Ural town of Kopeysk, Chelyabinsk Region. Buyers liked its distinctive feature: they sold good wines. Surprisingly, the prices didn't bite.
Alcoholic drinks of first-class quality are the main direction of the chain. The idea of the brand is to increase the culture of drinking alcohol. After all, learning to understand wines and becoming a connoisseur is affordable and possible.
"Red and White" aims to change people's attitudes towards alcohol. Some strong alcoholic drinks and dessert wines are shipped from abroad to Russia for the first time.
Krasnoe i Beloe stores are located in 54 regions of Russia. 50,000 employees work for buyers. Wine, groceries, pet food and affordable prices are not all the network offers.
The company has developed a scalebonuses for a discount card.
Discount for regular customers
The discount card "Red and White" will be offered to the visitor when buying in the chain's store. It is only necessary that the purchase amount exceeds five hundred rubles.
The back of the card has a barcode. Use his number to activate your discount card.
Here's how Red and White discount card bonuses are calculated:
- purchase amount of five hundred rubles and more - 1% discount;
- purchase over three thousand rubles - 2% discount;
- if eight thousand rubles are spent in the store - 4% discount;
- bought for eighteen thousand rubles - 6% discount;
- when the total cost of goods purchased online reaches thirty-six thousand rubles, you will receive 8% bonuses;
- final discount on the Red and White discount card - 10%; available starting from sixty thousand rubles.
Discount in Red and White stores is cumulative. The amount of the discount is determined by the total amount of purchases in the chain stores.
Activate the card using the Internet
Having received the card, register on the Red and White website. After activation, discounts accumulate on the card.
Step-by-step registration of the Red and White discount card:
- Enter the company website.
- In the "Discount card" section, find the "Activate" item.
- Fill out the suggested information table.
- Click on "Activate".
Two days afterdiscount card registration "Red and White" discounts available.
The second option to activate the card is using a mobile application.
Until January 15, 2018, a New Year promotion is being held on the official website of the company.
Customers are prompted to install a mobile application. It is available for download on the App Store and Google Play. If you enter the specified five-digit promotional code, you will immediately receive a 10% discount. No need to wait until the sum of all purchases reaches sixty thousand.
How many bonuses have you accumulated?
To check the cumulative discount, ask the cashier at the next purchase.
If you have access to the Internet, it is not difficult to be aware of the accumulated bonuses:
- Enter the network's official website.
- Go to the "Discount card" item.
- Find a discount card on the site by the barcode number.
The registration table will open with information about accumulated discounts.
What if force majeure?
If the discount card is lost, broken or damaged - a nuisance.
Recovery is not provided, you will have to purchase a new card. Bonuses will be lost because cards with different discount numbers cannot be combined.
But it's not all bad! Link the card number to your personal account in the mobile application - all bonuses will be saved. At the same time, it becomes possible to use the Red and White electronic discount card.
To one mobile phone numberonly one card number can be linked.
You will be the first to know from SMS messages about new products, new interesting promotions of the Red and White company, changes in the discount offer.
In the capital and suburbs
You will find Red and White stores in Moscow in retail supermarkets, as well as in the "neighborhood" format.
A catalog of goods is posted on the official website of the chain. The trading network offers 1300 items. The site is updated weekly with information about promotions for buyers.
Choosing the nearest outlet is easy: there are more than seventy Krasnoe and Beloe stores in Moscow. There are two hundred and twenty-five points of sale of the company in the cities of the Moscow region.
An online store is at the service of buyers. Here, ready-made gift sets are formed from wine and products, or you can choose products and wine yourself.
The company has developed a service for customers that no supermarket or liquor store will offer - the compilation and maintenance of a private collection. Sommeliers will select wines for the official banquet and family celebration.
Specify in the order when the celebration is scheduled and what is the delivery address. Your order will be ready on the date you need and will arrive on time.
The popularity of the network is constantly growing, this is confirmed by the opening of new franchise stores "Red and White".
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