2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Today, no matter what store you go to, customers are offered discount cards almost everywhere. Such a mass phenomenon does not affect some inhabitants in the way that the owners of outlets expect. The proposal to acquire a card is treated with doubt, distrust and outright yawning. In vain, of course. Discount cards help to significantly save personal financial resources. And money is not superfluous.
What do discount cards give to its owner?
Material benefit! By purchasing goods in the store with a discount card, you save money earned by hard work. Agree, it's nice to know that someone else cares about your financial well-being.
What's the catch?
Reasonable question: "Why does the store voluntarily cut its own profits? Why does it need it?" In fact, this significant “step back” allows the company to move far ahead in its market segment, leaving greedy and short-sighted competitors behind. After all, the number of buyers directly depends on the interest and personal benefits provided to them. In addition, word of mouth as an excellent form of advertisingnobody canceled.
What are discount cards?
- anonymous or named;
- with a fixed discount or with an accumulation system;
- with a discount on certain types of goods or on everything, without exception, that are sold in the store;
- plastic and paper (more convenient and durable, of course, discount plastic cards);
- free and paid;
- local for one specific store or universal, operating in a network of shopping facilities of the same name in a certain city.
Which is more profitable: a fixed discount or a funded system?
Once a discount percentage is set, it saves a certain amount of money, but does not encourage the customer to visit the store more often. Whereas the cumulative discount system encourages a person to go to their favorite boutique. Moreover, each purchase for a regular customer becomes a kind of surprise. How much did the percentage of the discount increase, how much was saved? Despite the fact that most discount cards offer savings as low as 1 or 2%, the possibility of becoming a VIP customer with the highest possible discounts on purchases looks very attractive.
Where and how to get a discount card?
- receive from the seller after purchasing the goods for the amount necessary to issue a card;
- buy from the store you like;
- accept as a gift, for example, on the day of the solemn opening of a trading facility or from loved ones on your birthday.
Validity period
Don't be fooled if you got a discount card with an unlimited duration. Practice shows that everything changes. And not because you are maliciously deceived, no. The market is multifaceted and unstable. The discount program will need adjustments over time, the name of the company may change, as well as the profile and style of the store.
The optimal validity period for a discount card is one year, after which it is renewed or replaced with a new one.
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