Dovgan Vladimir Viktorovich, Russian entrepreneur: biography, family, business. Trademarks "Doka" and "Dovgan"

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Dovgan Vladimir is an entrepreneur who independently walked a winding path from a boy who did not do well at school to a dollar millionaire. He went through several ups and downs, sometimes turned out to be a large debtor, but he constantly managed to find a way out. Became widely known in Russia in the early 90s. Then he owned the trademarks "Doka" and "Dovgan". It was those times that tempered his mind and character. How was his life until today and what is he doing now? Read on.

Childhood and family

A native of a small village in the Amur Region was born on July 30, 1964. The family of Vladimir Dovgan could not boast of large earnings and, on the contrary, at times experienced poverty. In search of a better life, the parents decide to move to the industrial city of Tolyatti. At the new place of residence, the fatherworks as a railway worker, mother becomes an employee. And 6-year-old Dovgan, seeing how difficult it is for his parents, in turn, tries to help them in every possible way in the household.

The family appreciated the efforts of the boy, his parents supported him in everything. Even when Vladimir brought home bad grades, mom and dad cheered him up, saying that everything would work out. However, studies did not start from the very beginning, there was even a moment when the teacher swore at the boy, called him an idiot. Vladimir was very worried about his academic performance, and only thoughts of parental support helped him not fall into despair at all.

School years brought to the life of Vladimir Dovgan not only negativity. One fine day, a well-known coach visited the educational institution, the purpose of which was to interest the children in sports. He also invited everyone to his classes. After such a visit, Dovgan decides to try his hand at rowing.

Sport and illness

After the first training, the boy's craving for sports takes over. With the help of rowing, Vladimir escapes his life problems, he dreams of becoming a professional in his field in the future. Several years of hard work lead to the fact that 16-year-old Dovgan receives the title of Master of Sports of the USSR, and he is included in the national team. After graduation, he enters the group for the preparation of Olympic champions. However, this is where Dovgan's sports career ends, because he begins to have serious problems with pressure - hypertension.

At the age of 17, he had to stuff his body with mountains of pills, and alsooften undergo medical procedures, which terribly plagued the guy. To make his life easier, Vladimir decides to distract himself with his studies, so he enters a local institute.

During his studies, Vladimir Dovgan had to live according to a strict schedule. Despite the fact that getting an education took almost all the time of a young man, he did not even think about giving up sports, then it was martial arts.

Then I had to take a short break, because Dovgan was taken into the army. Upon returning home, he continues his studies, and also begins to work as a coach at a sports school.

Student years gave Vladimir a tremendous experience. At this time, he managed to go up the career ladder from a handyman at a construction site to a foreman at a factory. He also has a lover, who soon becomes his wife and gives birth to a child. Despite all this, the guy continues to live in his parents' house. This situation did not suit him at all, and he decided to take a responsible step - opening a martial arts club.

Chip making machine

In the early nineties, Dovgan managed to visit the capital of Russia with a friend. This day made big adjustments to the biography of Vladimir Dovgan. After a long walk, the guys decided to relax and drink some beer. They took chips as a snack.

While he was sipping beer and enjoying the taste of the acquired snack, Vladimir came up with the idea of creating equipment for the production of chips. His plans were to distribute such machines amongsmall scale entrepreneurs. Having studied the market, Dovgan realizes that his idea is quite promising.

The work on the project went on for quite a long time. Friends laughed at his idea, thinking that he was doing nonsense, and told him about returning to the factory. However, Dougan is not one of those people who give up at the first difficulty, he had a clear goal in his head, and he moved in its direction day by day. Despite the fact that the process was fairly delayed, it more than justified the time spent. One fine day, Dougan shows off his potato chip machine and is soon bombarded with orders. So, from an ordinary guy, Dovgan moved into the status of a dollar millionaire.

Franchising

Having achieved success in the production of equipment, entrepreneur Vladimir Dovgan decides to continue working in this direction. And he begins to implement the project of a pizza machine. Next, Vladimir is given a chance to visit America, so the project is put on hold.

On a trip, a millionaire faces franchising. This topic captivates him with its promise, and he begins to study it with the help of books and other printed publications. Having mastered all the available material, in 1992 Dougan became a candidate of economic sciences due to the fact that he perfectly defended his scientific work on franchising.

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Next Dovgan Vladimir Viktorovich returns to the project with pizzas and thinks about how to apply the knowledge gained abroad in his business. Having finished with the equipment, heopens the Doka company, with the help of which he sells his miracle machines.

After Doki appeared on the market, more than a thousand bakeries under this brand were opened within a few years. Things were rapidly going uphill, Vladimir even planned to enter the foreign market.

However, everything that Dovgan built over the years collapses in one day, as a crisis begins in Russia. Stainless steel prices jump 15 times, loans rise in price 20 times. And Dovgan is sinking and even lower, because his debts exceeded 700 thousand dollars.

A millionaire again?

During the "Docks" Vladimir drew attention to the fact that unscrupulous business competitors created copies of his devices of low quality, and then sold under the same brand. This played a cruel joke on the reputation of the company. From these observations, Dovgan's new business idea is born - to sell counterfeit-proof vodka.

Because Vladimir was confident in the quality of his product, he proudly called the drink produced by his last name. This was also done in order to inspire consumer confidence, as if letting them know that he is responsible for his own reputation for this product.

Dovgan vodka also played into the hands of the fact that at that time, roughly speaking, "scorched swill" was presented on the market. Buying counterfeit alcohol, people were often poisoned, even deaths were recorded. Therefore, the idea of producing a quality drink was positively received.consumer.

Before the start of production, Vladimir Dovgan wanted to understand all the production processes as well as possible. It took him about half a month to study, then he proceeded directly to the production of vodka according to his own recipe. It took literally one year to get my millions back.

This year, not only Vladimir was the winner. Since his product was of high quality, competitors also had to bring alcoholic products to a decent level. As a result, the number of poisonings and deaths has decreased.

After a successful start in Russia, cooperation with other countries begins. And, it would seem, everything is going like clockwork, but the new crisis of 1998 again destroys everything. This time, Vladimir's debts amounted to a large amount of $20 million.

Other projects

After such a major failure, Dovgan Vladimir Viktorovich tried his hand at politics, but he soon realized that this was not his destiny at all.

Further on, he was engaged in sales, participated in the creation of a game called HOP-GO, at the presentation of which he managed to gather representatives from more than 30 countries. It was not possible to launch the game later, however, with its help, a platform was prepared for a larger project - the Edelstar network company, which Vladimir managed until 2011.

Family

As already mentioned, the first time Vladimir married in his student years. From this marriage he has a daughter, Christina. In total, he was married three times. Last wife - ElenaLetyagin. She gave birth to Dovgan's son Alexander and daughter Elizabeth.

What's today?

Today, Vladimir Dovgan is developing the "Academy of Winners" project. Its main task is to teach people to be successful and rich.