2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Our world is constantly evolving, and this applies to all areas of human activity. Market relations are highly competitive, and therefore there is a need for the development of marketing strategies. Every year new professions appear in business, and the advertising manager belongs to such a relatively young one.
The emergence of this profession is primarily due to the development of information technology and methods for promoting services. The job description of an advertising manager includes all questions of interest about what this specialist does, what rights and obligations he has, what he is guided by, and much more.
What is this profession for?
The tasks of this employee directly depend on the activities of the company in which he is employed. Today, trade companies, media and advertising agencies need such employees. In a corporation engaged in a trading field, this employee is engaged inorganization of promotional campaigns and maintenance of the sales department.
For the media, it performs the function of finding customers who want to place their own advertising in the publication or buy airtime. In an advertising agency, he performs the full range of possible tasks. In any case, all the necessary information should be contained in the job description of the advertising manager and reflect all the requirements of the management to the applicant.
Requirements
Not everyone can get this job. Usually, employers require a diploma of secondary vocational education from the applicant. Also, graduates of universities who have received a diploma in economics or marketing can count on the position. It all depends on the company and its field of activity. Work experience is also taken into account, it must be at least a year. Moreover, applicants with experience in marketing and advertising business are more likely to get a job.
A mandatory requirement, which includes the job description of a contextual advertising manager, is knowledge of a personal computer, as well as text and graphics editors. Depending on the needs of the authorities, additional requirements may be put forward. Knowledge of a foreign language, the principle of promoting products on the Internet and the ability to negotiate will be an advantage.
Regulations
The employee hired for this position is the leader and reports directly tochief director. In his activities, he must be guided by regulatory and legal acts, the charter of the company and the instructions directly. In the absence of an employee, he is replaced by an official appointed by higher management or an assistant advertising manager. The job description drawn up directly at the enterprise should contain information on this matter.
Knowledge
It is assumed that when applying for a job, the specialist has familiarized himself with all legislative and legal acts related to the entrepreneurial, commercial and advertising activities of the company. It requires knowledge of the market economy, business and entrepreneurship. He must study the market conditions related to the field of activity of the company where he is employed. The employee must know taxation, pricing, business administration, office work, marketing, management, sociology, psychology and business ethics.
Other knowledge
A sample job description for an advertising manager may contain a list of knowledge related to the organization of advertising, means and media of advertising products, modern methods of collecting and processing data, as well as forms of advertising campaigns. The employee must understand how agreements and contracts are drawn up aimed at creating and conducting advertising campaigns.
He must study the structure of the organization where he is employed, know the technology of production, be aware of the strategyinvestment and innovative development of the enterprise and its prospects. Since this is a leadership position, the employee may be required to have knowledge in the field of working with subordinates, methods of motivation and improving the efficiency of labor activity. And, of course, he must be aware of local and global developments and innovations that are directly related to his area of \u200b\u200bemployment.
Main responsibilities
The job description of an advertising manager suggests that he organizes work to promote and advertise the company's products or services that it provides. This is done to increase sales in the sales market by transferring information about the benefits of the company's products, its difference from competitors and the unique properties of goods and services directly to potential customers of the company. The manager manages, plans and coordinates the work related to the conduct of promotions. Its functions include the development of plans for advertising work, and this may apply to both one and a group of goods. And the same employee evaluates the cost and costs of advertising.
Functions
The job description of an advertising and marketing manager suggests that he should take part in the formation of a product advertising strategy, select promotion methods, carry out color and sound design of samples submitted for placement, and distribute them to different types of media. This refers to the choice of publications and their type, where the company's advertising will be placed, it can be newspapers, magazines, television, Interneteditions and more.
An employee should study consumer demand and the sales market in the field of activity of the organization where he is employed. Based on the data obtained, he must analyze when it is best to place an advertisement, where it will have the highest performance indicators, and what scale the promotion should have. Also, based on the information received, he must analyze who will be the target audience. This refers to the gender, age, financial capabilities and scope of employment of potential buyers.
Other duties
The advertising and PR manager job description assumes that this employee develops advertising texts, posters, brochures and other promotional tools. He controls their creation, compliance with the quality and standards of the company, checks for compliance with ethical standards and compliance with fair competition laws.
Checks the correctness and legality of the drafting of contracts and agreements for the provision of advertising services, finds and maintains contact with the company's business partners, organizes the collection of information, statistics and data processing, and also expands external relations. All this is necessary to improve and increase the efficiency of the company's advertising activities.
Other functions
The job description of an advertising manager may include the duties of an employee,implying analytical activities regarding demand and its motivation. In other words, the employee is studying the needs of a group of potential buyers, and based on the data obtained, develops advertising campaigns and promotions.
If necessary, he may be entrusted with the involvement of experts or famous personalities in the promotional activities. He contacts them, draws up commercial contracts and maintains contacts for further cooperation. Also, his duties may include the supervision of subordinate employees.
Rights
The employee holding this position has the right to demand from his management the creation of optimal conditions necessary for the performance of the tasks assigned to him. He has the right to report to the authorities about any violations and shortcomings identified by him at the time of the work process, if this is within his competence.
He can view all documents and management decisions if they affect the scope of his activities. The employee has the right to receive information and documents from other departments of the company if he needs them to perform work tasks. In addition, he has the right to involve other employees and his subordinates in the performance of the work entrusted to him.
Responsibility
An employee may be held liable for dereliction of duty or negligentrelation to the work process. He can be held accountable for violating applicable law and causing material damage to the company. He is also responsible for the safety of trade secrets and has no right to disclose confidential information. He may be held accountable for exceeding his powers or using them for personal purposes.
Features of compilation
The job description of an advertising manager should fully reflect all issues related to the direct activities of an employee employed in a particular organization. It must take into account all the points relating to his work, rights and responsibilities. The leaders of the company can change its points depending on the needs of the company, but without going beyond the current labor legislation of the country. An employee does not have the right to start work without the consent of the management of this regulatory document.
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