2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
What is a brief? In fact, this concept hides the written form of the contract, consisting of the technical parameters of the future project, software, media or any other type. A brief is an agreement between parties ready for cooperation, in which all the main parameters are spelled out and taken into account.
Types of brief
There are several types of such an agreement, namely:
- Brief questionnaire - designed for interrogation by one party of the transaction to the other, in order to clarify all the details and tasks.
- Media brief is a special type of agreement used to plan an advertising campaign.
- Creative brief - created during the development of an advertising product.
- Expert brief - is partly a marketing research, created with orders for the development and creation of a new brand.
Brief rules
The main rule of this document is to provide and receive everything necessary for workinformation that helps performers to carry out the tasks set by the customer. At the same time, you should not confuse it with an order card, these are slightly different forms. What is a brief? This is data expressed in writing, on the basis of which the employee will evaluate the conditions for implementation, determine the timing and final cost. Therefore, this is not the final agreement, but the initial stage of joint cooperation.
There is no definite form of the brief, each company develops it for its own convenience, but at the same time they do not differ significantly from each other. The similarity comes from the fact that they contain the following points to one degree or another:
- product description, its unique benefits;
- description of previously taken actions in a given direction;
- description of the target audience, campaign direction;
- goals and objectives;
- insight or unmet consumer desires;
- campaign budget;
- timing.
Depending on the tasks set and the solutions being implemented, the items of the brief may change or new ones may be added that contain an important task for a particular situation. Therefore, no matter what document the contractor provides, the customer must fill it out not only as clearly and completely as possible, but also approach this task creatively, adding all, in his opinion, useful information.
How to make a brief for website promotion
What is a website promotion brief? This is a document containing, in addition to general points, sections necessary forimplementation of the assigned tasks, which are very specific in this area. The main points consist of contact information, general information about the company, website promotion goals, technical data of the web resource itself and the tasks set.
Additional items that are also of particular importance include the analysis of the company's competitors and the target audience. It is very important for both performers and owners of the Internet resource to determine the current state of the site, the purpose of its existence and ways to achieve the intended.
What is a brief? In addition, this is also a great opportunity for the site owner to see his resource from the outside. It is sometimes impossible to assess the real state of things without expressing the current situation on paper.
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