Beautiful cafe names: construction principles and examples

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Captain Vrungel said: "Whatever you call a ship, so it will sail." Today, this phrase is no less popular, although the cult Soviet cartoon was released more than 40 years ago. Both future parents who choose a name for their child and entrepreneurs who open their own business agree with this statement. Many of them believe that the name can actually affect the success of the business. Well, or the name is on the fate of a person.

Today we will talk about beautiful cafe names. Whether it will affect business development or not is a moot point. However, every person wants his establishment to attract with a name that is well remembered, seems interesting, unusual, unique and maybe even funny.

Can it really affect success?

Strictly speaking, if a person decides that this name is the best for his establishment, then the owner cannot be persuaded. And it's good if others agree with him. Not only relatives, but also strangers. It happens: you just feel thatthis is exactly what you need. That this is the most correct option, the best, the most suitable. But not all of our decisions eventually lead to the desired ending.

Since many future owners want to come up with a beautiful name for cafes and other businesses, they all have to get acquainted with such a science as naming. The scope of such companies is clear. They are developing an original name. The title must necessarily emphasize some advantages, benefits of the product, service, enterprise. It should stand out, be memorable, but at the same time original, not like others. Agree, because in every city there is a Lyudmila hairdresser, a Lyubimy grocery store, a Veranda cafe, etc. They are, of course, memorable. But there is no smell of originality here. Boring, in a word.

On the other hand, the cafe rating plays an important role. Call it the most beautiful name, but in the absence of proper maintenance, people are unlikely to want to return here. Or, for example, if the facade of the building is more like an abandoned basement. From this it follows that the name, of course, can play a predetermining role, it will attract or repel future customers, who may or may not become regular guests in the end. But don't get your hopes up too high.

As far as naming is concerned, the agencies that deal with such cases are really capable of coming up with a beautiful cafe name. It will reflect the essence, emphasize the distinctive qualities of the institution. However, this service is not at all cheap - at least 5,000rubles. And not every entrepreneur has such an amount in free circulation. So let's try to cope on our own.

Briefly about the main thing: principles for constructing cafe names

Take, for example, a pet store. It is unlikely that it will be successful if it is called "Watercolor" or "Happiness" - such names do not reflect the essence, themes, they simply mislead people. The good thing about titles is that you can improvise without emphasizing the subject matter. That is, without highlighting the specifics. If you study the lists of existing cafes in your city, it becomes clear that many of them are far from food. On the other hand, going too far is also not recommended.

For example, the name with the word "taste" is easy to remember and reflects the essence of the establishment. It causes certain associations, I want to go in and try everything that is there. Especially when one is hungry. For example:

• "Thirst for Taste";
• "It's delicious, like at home / at mom's";
• Empire of Taste;
• Taste of Life, etc.

Agree, from this kind of names even somehow it becomes warm in the soul. Therefore, the name of the establishment should:

• cause pleasant, positive emotions;
• stand out from the competition;
• focus on the benefits;
• display the uniqueness of the concept.

Stages of formation

It's not enough to just be beautiful. The name of the cafe should be thought out taking into account the following requirements:

1. Studying the market, competitors. In other words, you need to come up with something that is not available anywhere else and no one else. Visit some establishments, see how they stand out. Think about what zest you can bring to your cafe. This will help you stand out in the market.
2. Analysis of the target audience. Perhaps your institution is located near the institute, school, office buildings? Or nearby residential buildings, where there are many families with children? Assess what contingent is next to you. This will make it easier to determine what potential customers expect from you, which may influence their choice.
3. Institution positioning. Here it is important to correctly highlight its features.

Given the three points above, generate several options for names. For example, "Coffeemania". People who lead an active lifestyle will want to visit here, literally on the run, who do not have time to get enough sleep, and generally have little time for anything. But for families with children, it will be more pleasant to visit something like the “Home Hearth”. Young people are unlikely to pass by the trendy BarBQ.

It is equally important to follow a number of rules

Without going far from what was written: above, the name “Home” was given as an example. It makes no sense to call a cafe that way if it does not even have an impromptu hearth. Well, or a fireplace. The same applies to BarBQ - it sounds like "barbecue", therefore, if the menu is not focused on these dishes, then the institution should not be called that. Remember - it should reflect the essence.

Also the name should be in harmony with the stylecafe interior. This is especially true for those entrepreneurs who are going to link the name to historical figures, movies or works of art, geographic areas, city names, etc. There should be 100% hit on the target. That is, if you decide to name a cafe, for example, "Texas", "Gentlemen of Fortune" or "Pushkin", then the interior of the institution must fully comply with the given theme. These can be photographs, vintage furniture, plants, posters, etc.

Often in the names there are neologisms - words or combinations. Now it is fashionable to combine foreign and Russian bases. Such names are unusual and quickly remembered, if not to be smart, of course.

Special Dishes or Fancy Ingredients

If you know that your future chef makes delicious cheesecakes, why not focus on it? Or, for example, most of the desserts on the menu include an ingredient such as caramel. Yes, these names sound simple, but they are associated with food, with something tasty and sweet, and are also easy to remember.

There are many advantages to brevity too. When choosing a name, you can consider a list of some spices, vegetables, fruits, desserts, etc. Or come up with a signature dish, the recipe of which is unique and known only to you. This cafe will only benefit.

Names or surnames - success or failure?

Also quite a simple way, which is used by many. And not just in the catering industry. Again, it's simple, unpretentious andmay be memorable. How to choose a name for a cafe, given such features? You can choose names and surnames, both simple, Russian (Anastasia, Olga, Julia, Victoria), for example, in honor of the future hostess of the institution, and unusual ones. They also often opt for famous personalities or even ancient Greek gods - Gogol, Lermontov, Hermes, Zeus, Hera, etc.

Oriental names for cafes

As it was already written earlier, if you link the name or surname of a famous person to a cafe, you need to make sure that the interior of the institution fully corresponds to it. The same applies to oriental names. In other words, you shouldn't use them if you plan to serve European or Russian cuisine - it would be at least strange.

In this case, some oriental words or even a combination of several are used in the names. There is only one requirement: they must be associated in a person with Eastern culture. For example, "Akhtamar", "Bedouin", "Bukhara". Or phrases with the word "oriental": night, fairy tale, aroma, taste, baker, hearth, garden, etc.

Original ideas

Strictly speaking, today, entrepreneurs do not follow the rule of matching names and interiors in their establishments. However, it is still recommended not to neglect such advice. Moreover, it is not at all difficult to find examples of beautiful names for cafes today. And there you can slightly correct, refine - and the original name is ready. We bring to your attention a list with ideas:

1. Delicious traditions.
2. A matter of taste.
3. Pineapple.
4. Compote.
5. Oatmeal, sir!
6. Raspberry.
7. Monte Cristo.
8. Yulina kitchen.
9. Soul of the East.
10. Silk Road.
11. Buffet.
12. Kindly.
13. Cookery Fiction.
14. Adagio.
15. Amethyst.
16. Behemoth.
17. Bif and Stroganoff.
18. Viennese cafe.
19. Italian patio (or Patio).
20. Safe Haven.
21. Grill House.
22. Tavern.
23. Household.
24. Muscat.
25. Samarkand.
26. Old mill.
27. Full panda.
28. Khutorok.
29. Hamster.
30. Ivanhoe.

Worst ideas according to marketers

What in one case will be an interesting and unusual option, in another will become literally frightening. Dissonant names, even if they don’t seem like such to you personally, are unlikely to attract customers. For example, you should not choose names that evoke unpleasant associations: Horseradish, Rat Shelter, Mice, etc.

Also names that are often found, or which are direct names of processes and objects ("Food", "Meal") will not work. Do not use words and phrases that are difficult to remember or reproduce, and the meaning of which is not clear to most people, especially in foreign languages. Well, cross off the list of names that include ambiguous phrases.