Printing postcards as a business

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

It would seem that gradually this segment of the market should go into oblivion. After all, we are increasingly communicating with family and friends via Skype or e-mail, and even more so with colleagues and partners! However, in reality, the business has prospects. And that's just for small businesses. If printing postcards in thousands of copies is rather "overproduction", then the production of greeting cards for individual orders and small batches is becoming more and more popular.

Let's think for ourselves: cheap printed materials are bought mainly by poor people. If something does not sell - for example, the printing of Christmas cards exceeded demand several times - next season it is difficult, if not impossible, to sell the entire circulation. We have to greatly reduce prices, and sometimes even sell below cost. But the handicraft production of postcards is flourishing. What's the secret? Most likely, in an individual approach. In the same "embedded soul". Thanks to her, the printing house cannot replace the printing of postcards, because it is the hands of the craftswoman that give the cards originality and originality.

Let's try to take a lookon business prospects from the other side.

Suppose postcard printing is exactly what we see as an attractive lucrative business. And this can indeed be so, if several conditions can be met. Firstly, the production of postcards, put on stream, is not in fashion today. It is much more interesting to work with individual orders, where both the development of design and the choice of materials are all chosen by the customer, who is ready to pay. What reason would he have to incur several times higher expenses on postcards? First of all - prestige. After all, the counterparty (of which there may be more than one hundred) or an existing potential client, having received a non-standard postcard by mail, will be at least touched. An observant person will pay attention to the high quality with which the postcards are printed, and to unusual materials, and to a unique design. Subconsciously, trust in such a partner will be much higher. If he is so scrupulous in detail that he orders individual printing of postcards, then he is worth dealing with.

The second very important aspect: originality of pictures and design. For this, of course, it is worth inviting a professional artist who will be able to imbue our concept. In no case should you use "borrowed" photographs or drawings. We will save pennies, and the potential loss to the firm's reputation can be devastating. Copyright must be respected.

By the way, many artistsmake postcard printing with their work not only additional income, but also successful advertising. Therefore, you can try to find such an artist and agree with him on what rights you can use his drawings and paintings for your projects. Then it is worth deciding on potential customers, which, most likely, will be medium and large enterprises. They have the money to pay for the "little thing" like printing postcards, and besides, they are well aware that this is a fairly cheap way to attract attention and strengthen relationships with customers and partners. After all, it's one thing when a partner receives a carbon-copied congratulations email addressed to a thousand more recipients for the holiday, and another when he opens a branded envelope and reads the wishes with the sender's handwritten signature.