Dietrich Mateschitz - Founder of Red Bull

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Dietrich Mateschitz spent all his financial savings on the implementation of the Red Bull project. He was sure of success. In the end, the businessman succeeded. 1990 is the year when Dietrich Mateschitz made a plus. Forbes now lists him as a billionaire every twelve months. Well, the whole world knows about the entrepreneur's energy drink called Red Bull.

Study

Dietrich Mateschitz was born in 1944. The boy's entire childhood was spent in a small town in Styria (Austria). Dietrich's studies were not given in any way, although his parents devoted a lot of time to him. Getting a higher education did not change anything either - Mateschitz defended his diploma only ten years later. Until that time, he was a notorious merry fellow, having fun and attending various parties.

Work

But after graduating from the University, Dietrich Mateschitz decided to grow up and get down to business seriously. The young man got a job as an intern at Uniliver, where he promoted various detergent compositions. Dietrich's successes did not remainunnoticed. Very soon, he took over as marketing director for the Blendax brand (toothpaste).

Energy drink

1982 - this is the year when Dietrich Mateschitz went to Thailand with an inspection trip. At that time, his wife had not yet appeared, so the young man often went on business trips. The future billionaire was very interested in an article in a local magazine with a rating of the twenty largest Japanese taxpayers. Among the respectable people who produce electronics and cars, there was one very strange person who literally makes money on the water. His name was Mr. Mayse and he made an energy drink.

Dietrich, who has repeatedly thought about starting his own business, became very interested in this industry. He found out that in Thailand, the energy drink is very popular among drivers. Exhausted by a long road, truckers bought it at gas stations to maintain strength. Dietrich decided to try the effect of the drink on himself and bought three cans. Mateschitz really cheered up. The recipe was printed on the packaging. In addition to caffeine, sugar and water, it included some strange taurine. Dietrich got into the encyclopedia and found out that this is an amino acid that stimulates cardiac activity. The Austrian also learned one more thing - the recipe for a drink called "Red Bull" was not protected by a patent.

Own business

Dietrich Mateschitz offered his Thai colleague Kaleo Yuvdiha to organize a joint business in Austria. Companionschipped in 500 thousand each and opened a company. They decided to call the drink the same as in Thailand. Entrepreneurs only translated it into English - "Red Bull". This was a double plus. Firstly, the image of a powerful, unbridled, violent animal perfectly personified the USP of the drink. Dietrich already saw how easy it would be to market it. Secondly, the businessman was a calf according to the horoscope and regarded such a symbol as a sign of fate.

Success

Mateschitz was forty when he quit his previous job and got an Austrian license to sell energy drinks. It took Dietrich three years.

Almost no one believed in the success of the Red Bull enterprise. Most people considered his venture a serious oversight. However, the Austrian did not stop achieving his goal. Mateschitz asked his school friend to design a can and a slogan for the drink. This is how the fateful phrase appeared, now known to the whole world - "Red Bull inspires." In 1990, Dietrich's firm went into a plus. And in 1993, the drink was sold worldwide.

Philosophy

Dietrich Mateschitz, whose fortune has reached $10.8 billion at the moment, considers the main goal of a business not to implement an idea, but to maximize profits. You need to work with passion, creativity and full dedication.

If a country doesn't want to take a drink, Dietrich saves it for later. A businessman focuses only on potentially successful things. He is always optimisticand thinks only positively. And this despite adverse circumstances, the doubts of others, negative reviews and financial difficulties.

Dietrich loves all-round attention to the Red Bull, but at the same time carefully monitors any gossip. It is unacceptable for a businessman that someone spoil the reputation of the drink and question its beneficial properties. In any ups and downs and circumstances, Mateschitz always believed in the success of his offspring and knew that in the end, Red Bull would become a permanent attribute of modern people.