How to open a children's development center from scratch? What do you need to open a children's development center?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Today, goods and services related to children in one way or another are gaining more and more popularity. One of the first places in this area is occupied by preschool development centers. Due to the catastrophic lack of places in public preschool institutions, as well as their widespread dilapidation and impoverishment, various developmental centers for toddlers are a great idea.

That is why many mothers, who are concerned about the lack of quality development of their children, and who are also looking for opportunities to earn money "on the job of a child", are increasingly thinking about how to open a children's center. What needs to be done for this in the first place and how much effort and money will have to be spent at the initial stage. We will try to answer these and many other questions in this article.

Analyzing the market

So, you have decided to open a children's development center. Where to start and what to pay attention to first of all? As in any other business, it is best to start with an analysis of the existing service market. In order for the upcoming enterprise to be successful, first of all, you need to carefully look around and soberly assess the presence of potential competitors. Before you open a child development center, find out if there are such institutions in your area:

1. State kindergarten. The advantages of such an institution include the relatively low cost of services and the fact that children are supervised all day long. Disadvantages - a large number of kids in the group, which negatively affects the quality of assimilation of educational material. In addition, the qualifications and level of commitment of educators often leave much to be desired.
2. Private kindergarten. From the good - small groups and high interest of teachers. The negative is the high level of payment.
3. Sports sections. A rather narrowly focused development, besides, children are usually accepted there no earlier than from three to four years old.
4. Fitness clubs. Approximately the same as sports clubs, but the cost of attending them is much more expensive.
5. Mugs in various interest clubs. The advantages include low pay and the ability to often change direction - if you didn’t like one thing, we’ll try another. The disadvantages include the "age limit" - such institutions usually accept children no younger than 4-5 years old. In addition, the pedagogical level of the team does not always meet the expectations of parents.

If you already have enough of the above establishments in your area, consider whether you can offer your customers something that will last quite a while.more competition.

How to open a children's development center: business plan

As you know, any good business begins with careful planning. Of course, it will not work to draw up a detailed business plan within the framework of this article, because each region, city and village has its own prices, and everyone has different starting opportunities. But a few general recommendations can be considered. Before you open a children's development center from scratch, you need:

• develop the very concept of business - think about what services you will provide;
• prepare and issue all permits;
• select and issue documents for the premises where the center will be located;
• buy the necessary equipment, teaching aids, toys and so on;
• determine which specialists can help you in your work, arrange a casting for recruitment;
• carry out a competent advertising campaign, arrange a presentation of a new development center;
• set up a workflow, fix minor problems that cannot be figured out until the center has started working;

Now let's look at some of these points in more detail.

Choose a room

Of course, the choice of premises will primarily depend on your financial capabilities and the availability of proposals. However, those who already know exactly how to open a nurserydeveloping a center from scratch, can confirm with confidence that there are several mandatory requirements that must be met when choosing a room.

• If you do not plan to open a full-fledged kindergarten, even with a mini prefix, then a room with a total area of 50 to 100 m is enough for you2.
• Pay attention to the height of the ceilings - at least 3 m.
• The room should be divided into several isolated rooms: a dressing room/reception area, a study area, a games room, a toilet/washbasin. If your center is designed for long-term stays of children, you should also provide a separate room for sleeping and eating, as well as a room for attendants.
• Finishing walls and ceilings in all rooms should be such that regular wet cleaning can be carried out. Ordinary paper wallpapers will not work, you will have to make repairs.
• In bedrooms and playrooms you need to observe the temperature regime - 19–21˚С.
• All switches and sockets must be located at least 1.8m above floor level.
• The room must have a fire exit and be removed from the housing stock.

Hiring Staff

Before you open a children's development center from scratch, think about what services you will provide. We can say that recruitment is the most important step in the opening process. How skilled and dedicated your employees are will determine whether your center will be successful and popular. The minimum set of employeesyou will need, looks like this:

• director/manager;
• accountant;
• teachers / educators by the number of selected areas;
• caregiver's assistant/nanny;
• nurse;
• guard;
• cleaning lady;

If you plan to organize meals, you will also need a cook and a dishwasher. Of course, in order to save money, employees can work part-time: a security guard, for example, can perform the duties of a plumber and electrician, and a nanny can combine babysitting with the work of a dishwasher. If at first relatives can help you as attendants, then the selection of teachers (educators) should be treated with special attention. If the kids are bored in the classroom, and the mothers remain dissatisfied with the level and speed of development of their child, your center will very soon be left without a clientele.

Advertising

Now move on to the next step. What else needs to be done to open a children's development center? How to start attracting clients? Well, of course, with advertising, it is known to be the engine of trade.

Of course, it all depends on your financial capabilities, but in general terms, methods for attracting customers can be as follows:

• colorful flyers-invitations (distribution on the street, distribution by mailboxes, you can agree with educators and leave them in the locker rooms of kindergartens or clinics);
• banners and banners on the streets of the district;
• advertising intransport (routes passing through your area);
• organization of children's events with the invitation of animators for residents of the microdistrict, at children's playgrounds;
• creation, development and promotion of your own website;
• creating a group in social networks and forums of the region;
• viral advertising;
• advertising on a local TV or radio station;

Payback period and profitability

Before you open a children's development center, you must not only study the activities of competitors well, but also carefully calculate the costs. The main monthly expenses will be as follows:

• room rent, utility costs;
• compensation of hired personnel;
• taxes;
• day and night security;
• One-time charges also possible:
• indoor repair;
• buying furniture, toys and sports equipment;
• expenses for processing a package of documents and permits from various authorities (SES, firefighters, etc.);
• acquisition of household and office equipment (boiler, TV, computer, music center, etc.);

Based on the experience of people who have already opened such centers, we can say that, depending on the region where you live, the total costs can range from 50–70 thousand rubles (20–25 thousand UAH) to half a million (150-160 thousand UAH). The payback of such projects is estimated at 2–3 years, and the profitability is 20–25%.

So if you dream of a quick profit andhigh incomes, you should look for another way to achieve what you want.

How difficult is it to open a franchise center for children

If all of the above seems too complicated for you, and you are still afraid to take the first step, you can consider acquiring a franchise. This means that for a certain fee, an already existing and successfully operating company will provide you with all its developments. You will only have to repeat the path you have traveled step by step. The specialists of the franchisor (the one who shares their experience) will accompany the opening of the center from the first to the last day, will bring you, so to speak, “to the result.”

So, what does it take to open a franchise development center for children? On the Internet you can find a lot of offers, it remains only to carefully study them and choose the most suitable for yourself. At the same time, be sure to carefully study the terms of the franchise, as some companies may put forward conditions that may subsequently be unacceptable. For example, it may be too high monthly deductions (roy alties).

What do you need to open a center in Russia

Before you start your work, you need to formalize everything and obtain the appropriate permits. Here is a list of what you need to open a children's development center:

• register individual entrepreneurship;
• choose OKVED codes that suit your type of activity, these can be: 93.05, 85.32, 92.51, which means personal services,care and supervision of children and the organization of club-type establishments, respectively;
• register and open a bank account;
• register (register) with the tax office at the place of residence;
• choose a taxation system - in this case, many advise choosing the simplified tax system, this allows you to significantly save on the services of an accountant;

If the activities of your institution will be related to education, then in order to open a children's development center, you will additionally need to obtain a license. This is a rather troublesome business, but there is one unwritten rule here - if the full official name of your center does not contain the words "educational", "educational", you can not issue a license. But it is best to get the advice of a qualified lawyer for each specific case. It is not so expensive, but it will allow you to avoid troubles and fines in the future.

Features of opening a center in Ukraine

To be honest, the opening of such a center in Ukraine is not much different from the Russian counterpart. The biggest difference is that it is quite difficult to open such a center without issuing a license. Therefore, before opening a children's development center in Ukraine, it is necessary to get legal advice. Most often, it is advised to choose the following OKVED codes:

• 47.90 - Out-of-store retail;
• 96.06 - provision of other individual services;
• 93.29 - organization of other types of recreation and entertainment;

In Ukraine, you will also have to register a private enterprise, andmore precisely, FLP - an individual entrepreneur. For work, it is best to choose the second group of taxation, so you have to pay less taxes. And one more little nuance: in Ukraine, the contract for hiring employees is tripartite - they must be registered at the employment center.

A few tips

Now you at least in general terms know how to open a children's development center from scratch. At the end of the article, I would like to add some useful tips that will help you save some money and reduce the payback period of a young enterprise.

1. If you have chosen "unlicensed" OKVED, do not write "teacher" or "teacher" in the work books of employees. Better use the wording "consultant" or "instructor", the same applies to the employment contract.
2. Come up with a zest for your center - something that will distinguish it from other similar establishments. For example, let only you have clowns performing every first day of the month, or in the month when the child has a birthday, he will be given a discount on the subscription. Anything, as long as people remember it.
3. Conduct monthly/quarterly parent surveys. Find out what other skills they want to develop in their children, for which they are willing to pay extra. Maybe mothers want to invite a children's yoga instructor, but they are not interested in classes with a French teacher.
4. To partially recoup the cost of renting a room, you can rent out part of ithourly sublease for classes with a psychologist or speech therapist.
5. Introduce a bonus system of invitations according to the principle: "bring 3 friends and get a discount for the next month." This will allow you to provide your center with an additional influx of visitors.

And, of course, love your new endeavor. Remember: in order to open and successfully develop such a center, you first need to love children.