Businessman Michele Ferrero: biography, success story, photo

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

This is the story of the richest man in Italy, the story of who created products whose taste, names and appearance are known to 96% of the Russian population aged 3 to 50 years, the story of a talented, successful and truly in love with his business to a man - Michele Ferrero. Biography, family, business information and a couple of little-known facts about this man and his offspring - you will learn about all this if you read the article.

Briefly about the main thing

Few people don't know the amazing film about an eccentric confectioner named Willy Wonka and his little friend Charlie. An amazing journey through the chocolate factory, the magical world of sweets and fantasies has been amazing for several decades. It's not chocolate rivers, caramel grass, or candy apples that captivate many viewers, but Mr. Wonka's desperate love for his enterprise.

In the same way, the success story of the family cannot but surprisereal confectionery magnates come from sunny Italy, which began at the beginning of the last century with the name of Pietro Ferrero, who inherited a small bakery from his father. Years of hard work, unconditional talent, fidelity to chosen ideals, as well as amazing entrepreneurship mixed with a drop of … bad luck gave the world Nutella chocolate and nut paste, a series of treats for children Kinder, a small holiday, whose name is Kinder Surprise, amazing Ferrero Rocher sweets, the most delicate Raffaello and dragee Tic Tac.

The secret of the success of the great confectioner

Michele Ferrero is the son of Pietro, who was not afraid of change and transformed his father's legacy beyond recognition. A merry fellow by nature, a successful businessman by nature and a real workaholic in life, Pietro quickly won a clientele with delicious sweets. Chocolate sticks with nut filling were a hit in his shop. The famous saying about how unhappiness helps in life played a key role in the life of the Ferrero family.

One day the chocolate sticks melted, but the owner of the confectionery was not taken aback, did not throw away the product that had become illiquid, he offered it to his customers in the form of a spread for the freshest buns. This delicacy was so much liked by the visitors of the candy store that Pietro had to put the production of nut butter on stream, so the world knew Nutella.

Four years of existence of the confectionery shop forced Pietro to expand his offspring and open a factory. The case was started in 1942, already in 1949 Michele Ferrero beganhelp his father, and in 1957 took over the reins of the company.

An amazing feature of the formation of the Ferrero Corporation was that its creators worked tirelessly on the brand. Pietro established a successful business, he brought his products to the national level, but it was Michele Ferrero who achieved international recognition. The success story of his brand is associated primarily with the constant development of new products, on the creation of each of which he worked on average for about two years. During this time, the novelty from the company has come a long way from a simple idea to an excellent delicacy with a unique taste, original appearance, a unique way of serving and a label.

Family matters

Ferrero, officially founded in 1946, is currently one of the largest manufacturers of sweets in the world. What started as a single enterprise has grown into an international network of factories (16 worldwide). The products are sold by a huge distribution network with offices in Europe, Asia and the USA, and 22,000 employees work for the benefit of the brand.

But, despite such a colossal scale of production and turnover (8 billion dollars a year), the company has remained in the hands of one family for more than 60 years. The biography of Michele Ferrero (the photo is presented in the article) is inseparably linked with the company. His personal life is a secret that he took with him to the grave. It is unlikely that many skeletons can be found there. His father Pietro worked all his life on his confectionery, helped him in many wayswife. Apparently, the violent Italian temperament helped the business survive even in the most difficult times, and a strong family only connected what was already strong.

Similar constancy was listed in the family of Michele Ferrero himself. He was married once, from the marriage he had two sons. His wife Maria Franca, like Michele's mother in her time, was a faithful companion for her husband. Petra Ferrero helped her husband Pietro in many ways, she was directly involved in the affairs of the company.

In the same way, Maria Franca became a real muse and support for Michele Ferrero, the biography of this woman is identified with family and tireless work in a fund based on corporate funds. By the way, corporate support, mutual assistance and concern for their employees is a feature inherent in Ferrero.

The confectionery magnate died at the age of 89, in 2015, by which time he had already passed his business to his sons, Pietro and Giovanni. This happened way back in 1997. The sons proved their professional suitability and did not disgrace their father, showing themselves to be excellent businessmen.

The rich also cry

Unfortunately, Michele managed to outlive one of his boys. In 2011, his son Pietro died. The Ferrero family was somewhat reserved. They devoted themselves entirely to their affairs and relatives, did not give interviews, and therefore it was possible to learn about all the events in their lives only from the yellow press.

Pietro crashed while riding a bike,being on a business trip to South Africa, no details of this story could be obtained even after a few years. It is known that Michele Ferrero spent the last years of his life in Monaco, his children lived in Belgium.

Pietro Jr. had a family, the young widow had three children in her care. Pietro was the eldest son of Michele, he led the production part of the corporation, and Giovanni was responsible for financial matters in the family business. The brothers had equal rights to the company. After the death of Pietro Giovanni, he took the reins of power completely into his own hands.

Following my father's footsteps

Ferrero's success story depends on the people who work for it. Each employee is valuable, and the longer the joint history of work of any worker and his employer lasts, the more respect the company treats its veteran.

At one time, the staff of hired personnel was calculated in units. So, Pietro Ferrero hired six people as his assistants, over the years the corporation has grown to several tens of thousands of people. By the way, the first plant was opened in the small town of Alba in Italy, and to this day, every second inhabitant of this locality is employed in the first production of the corporation.

It is noteworthy that none of the sons of his father interrupts the family tradition, the men of the Ferrero clan have been faithful to the cause of their ancestors for the third generation in a row, moreover, they are tirelessly working on its further development. The heyday came at a time when the company was managed by Michele Ferrero. A family photo with him and his loved ones is a clear illustration of what so farthe brand is in the hands of these people, it will delight its fans.

World celebrities

The range of products manufactured by Ferrero is large, but there are top products that are recognizable and loved all over the world not only by children, but also by their parents:

• Ferrero Rocher sweets are amazingly soft pralines covered with chocolate icing and crushed hazelnut topping.
• The company's bestseller is Nutella chocolate-nut spread, many people start their day with a sandwich with it.
• Exquisite Raffaello - who doesn't know this snow-white delicacy, consisting of a light cream enveloping an almond nut? All this deliciousness is in a crispy wafer shell covered with coconut flakes - the final touch of the candy.
• The Kinder product line is mainly children's chocolate. According to the creators, it consists of 42% natural milk. This he althy yummy is especially popular in the form of surprise eggs and chocolate portioned slices.

This is interesting

During its long history, Ferrero has often had to overcome obstacles. The creators raised their brainchild in the difficult post-war time, they came up with products that would be interesting to customers, and created real masterpieces, because even after decades, the sweets of Pietro and Michele do not lose the devotion of the sweet tooth. There are many interesting facts associated with almost every product that few people know about.

So, the famous "Kinder Surprises" are products thatMichele invented to help mothers distract the kids while shopping at the supermarket. Eggs with toys are not sold in the States, according to their laws, food products must not contain inedible elements. In the hottest time of the year, the company stops trading in chocolate figurines, because sweets that have lost their presentation will not add popularity to the brand. Michele came up with his high-milk baby chocolate because he hated drinking it straight from the cradle.

Raffaello was created specifically to beat the heat, there is not a single ingredient in this dessert that would suffer from too high a temperature outside. The secret of "Nutella" has not been reliably revealed so far, there are many options for fakes, but none of them can be compared with the taste and aroma of the original. Ferrero annually buys a third of the world's hazelnut harvest for its production needs, because this component is the basis of many of the company's products.