Media holding is Definition, structure, list of the largest

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

In business and economics, such a definition as a "media holding" has recently appeared. What is this? Let's find out! But first, it is important to understand the term "holding company". And to find out the necessary information, you need to read this article.

Holding

What does holding mean? Holding is a complex and structural system of commercial enterprises, consisting of the main and smaller subsidiaries. The management company controls all organizations under its control. In addition, it owns all the shares of subsidiaries. But what is a media holding, and how does it differ from a conventional holding corporation?

Media holding

This word consists of two "media", which comes from the Latin medium, and "holding". Media is translated from English as "mass media". It can be concluded that a media holding is a corporation that collects information and distributes it. Most often, media companies associate themselves with television, advertising.

Structure and types

In the modern world, the media have received one of the important and significant roles in the life of society. Advertising, news, TV shows, newspapers, magazines - all this has a very strong influence on people's consciousness. For example, with the help of advertising, you can inspire a person to purchase a certain product or service. In this regard, a number of holding organizations have appeared on the market that deal with the transfer of information. They are divided into the following types:

• TV companies;
• advertising agencies;
• book or newspaper publishers, magazines;
• radio stations;
• Internet media.

These corporations provide their services and sell them. In addition, they are federal and private. If the first type is controlled by the state, then the second organizations are able to freely replicate any information.

Russian media holdings

There are a huge number of media companies in Russia. The most famous include the following:

1. Today, one of the most stable and developing companies is the VGTRK media holding. In Russia, it is the largest organization that deals with the transmission of information, as well as the leisure of society through television and radio in all regions of the country. The All-Russian State Television and Radio Broadcasting Company was founded on July 14, 1990 by Boris Yeltsin and Anatoly Lysenko. The company makes a profit of 50 billion annually. Half of them she helps out on advertising. The Corporation owns the following TV channels: "Russia 1", "Karusel","Sport", "Russia 24", "My planet" and others. Radio stations include: "Radio of Russia" and "Vesti FM".
2. Speaking of the largest media holdings, it is worth mentioning Gazprom-Media. It was formed in 1998. He began his development in 2001, having received a stake from the Media-Most organization under the leadership of Vladimir Gusinsky. The corporation is managed by the chairman and director Dmitry Chernyshenko. The holding owns the following television channels: TNT, Friday!, Europe Plus, NTV and others. Radio stations: "Autoradio", "Radio Romantika", "Radio Energy". In addition, the company also has publishing divisions: "Itogi", "Seven days", "Tribune", "Caravan of stories" and so on. The company mainly specializes in entertainment.
3. The youngest and most progressive company is the National Media Group, which was established in 2008. At the beginning of its journey, the holding acquired the TV channels "Ren TV" and "TRK Petersburg", and after a while the radio station "Russian Radio". Part of the shares from the channels "First" and "STS" also belong to NMG. Under her leadership are the popular publishing houses Izvestia and Zhara. In addition, the group also owns some websites: Lifenews.ru and Lifesport.ru. Each year, the company earns approximately 20 billion from its shares. Bank of Russiacontrols and manages the company. The chairmen are Alina Kabaeva and Sergey Aleksandrovich Ordzhonikidzhe.

Foreign media holdings

At the end of 2018, a list of the best media holdings was compiled. We provide you with the top 5 companies that took the first lines in the ranking:

1. Google is in first place. The organization owns its own search engine on the Internet, and also specializes in the sale of mobile equipment. It was established in October 1998. For 2018, the holding's income is approximately $110 billion.
2. W alt Disney Company is in second place. For almost a hundred years, the company has been pleasing adults and children with its cartoons and movies. Founded by W alter Disney in 1923. The largest media holding in the world earns up to $60 billion annually.
3. The experts gave the third place to Comcast. For 2018, its profit is 55 billion dollars. One of the main directions of the company is access to the Internet. In addition, the organization provides mobile communication and cable TV services. Each year, subscribers bring cash income in the amount of 18-20 billion dollars. Comcast has also established itself in the creation of feature films.
4. Fourth place is occupied by a well-known corporation from the film industry, which is called 20st Century Fox. The company creates high-quality films of various genres. The company has made a profit of $31 billion to date.
5. CBS Corporation is in fifth place. The enterprise is concentratedin the entertainment sector, namely in television and the media. In addition, she releases films. The corporation's income is $15 billion for 2018.

Goals

Media holding is the largest association of various companies that transfer all their shares to the parent company. She will control and manage them. The connection of subsidiaries into a single organization has different goals. However, they act according to their interests and specialization. In addition, such education contributes to an increase in income, as well as strengthening their influence on the resource and information market.

Media holding is a structured system that allows you to work as a whole and well-coordinated mechanism. The main purpose of such organizations is to transmit information through television, radio or the Internet, as well as specialize in the entertainment sector: the creation of films and cartoons, access to the World Wide Web, publishing newspapers and magazines, and so on. In our time, the creation of such corporations is beneficial, since all areas of "media" are gaining importance in people's lives every year.