Retail chains: list of the largest in Russia

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Any person regularly visits retail chains, this is an important part of our lives. And who is the leader in the market of consumer goods? How is the market situation changing? Let's talk about the largest networks in Russia, compare their main indicators.

Retail and retail: what's the difference?

When reading texts about trade in products, two terms “retail” and “retail” can be found. Is there any difference between these concepts. In scientific literature they are used as absolute synonyms. Actually, the word "retail" is literally translated from English as retail. However, in the practice of professional communication, there is a gradual dilution of these concepts. The phrase "retail" refers to all formats for the sale to end consumers of a variety of goods, from food to household appliances and even cars. And the word "retail" is increasingly referring to the trade "web". Moreover, this term is increasingly being reduced to the designation of grocery retail chains, even such a phrase as grocery retail appears. Thus, in terms of language between thesewords make no difference. But in the practice of word usage, a separation of these concepts is outlined. In this article, the terms "retail chains" and "retail" will be used as synonyms. Which corresponds to the world terminological practice.

Retail in Russia

The history of the sale of goods at retail has an old tradition, it dates back to ancient Russian fairs and peddlers. Over the centuries, trade has gone through several stages of evolution, and today in Russia you can see all formats and types of retail. At the present stage of development of the Russian economy, the largest sector is retail trade. The retail network today is the most frequent way to distribute goods. In the last 20 years there has been a process of market consolidation. Small players are squeezed out and swallowed up by the nets. This process already covers not only large cities, but also very small settlements. All chains try to diversify the number of store formats in their chains. Each retailer tries to offer stores for consumers with different needs.

Growing competition between retail chains is a favorable situation for the consumer. Since, in the course of competition, retailers are forced to reduce prices, fight for the buyer, offering him various promotions, think about expanding the range, about the quality of goods, about the level of service, the consumer gets more choice and the opportunity to buy quality goods at lower prices. Now the grocery retail market in Russia has reached the saturation stage, additional pressureretail chains are experiencing from the side of online commerce. All this leads to the fact that the competition between the largest players in the grocery retail market is becoming more and more aggravated. Therefore, the ratings of the largest networks are the result of a fierce struggle for market share between the main players.

Views

To classify networks, you need to understand what types they are divided into. The most obvious sign of classification is the goods that are presented in stores. According to this parameter, chains can be divided into mixed chains, that is, those in which goods of different groups are presented: food, goods for the house, for the garden, for the car, and so on. This type includes, for example, networks "Lenta", "Auchan". A specialized network in which only goods of a certain group are presented. An example would be the Red and White network. There are also highly specialized networks that sell only individual goods from any group. An example is the Svyaznoy or Euroset networks, which sell only a narrow segment of digital technology. There are also universal chains that offer a range of goods for various purposes.

There is a practice of classifying outlets according to the way trade is organized. What follows from this? In this case, a stationary retail trade network is allocated, that is, it has premises specially designed for the sale of goods - shops. This is the case for most retailers. A mobile trading network is also distinguished, which carries out traveling trade, for example, in the form of mobile shops or traveling salesmen. Semi-stationary trade is also distinguished, towhich includes pavilions, kiosks, tents.

Rating of Russian retailers

Every year, different companies rank the largest retailers. The parameters for comparison are usually the number of stores included in the stationary retail chain and the amount of sales. Usually, the ratings also mark those companies that show the best growth or decline in performance. It would be interesting to make the rating “through the eyes of buyers”. Although they, of course, “vote with their rubles,” the choice of a store is still often associated with economic factors, as well as with the availability of the network. So, for example, stores of the Verny or Perekrestok chains, common in the European part, are poorly represented beyond the Urals. And it would be interesting to see which chains customers like and ask why. But while there are no such ratings, let's see who was the leader in retail trade in Russia in 2018.

Magnet

This is not the first year that the rating has been headed by the Magnit retail chain. It is the undisputed leader in terms of the number of stores. So, at the end of 2018, the network included more than 19 thousand outlets. The network is represented by shops of different formats. Most of all, she has convenience stores, there are also supermarkets and drogerie stores selling cosmetics and hygiene products. Now the network has begun to develop trade in pharmaceutical products. The "Magnit" family is represented in almost 3 thousand settlements in Russia. "Magnet" is also the most profitable company among retailers. In 2018, their sales amounted to more than 1.1 trillion rubles. All year the network triedopen new stores, worked on service and a variety of trade formats and this allowed them to become leaders.

Pyaterochka

Statistics on Pyaterochka is very approximate, since the company that owns X5 Retail Group usually reports in total on all its trade brands: Pyaterochka, Perekrestok and Karusel. But it is known that in 2018 the chain had 13 thousand stores. All of them are presented in the format of supermarkets. Sales amounted to about 1.1 trillion rubles. Pyaterochka fights for customers, offering them bonus loy alty programs, discount systems for certain categories of customers, develops a special system of individual discounts in accordance with the needs of the customer.

Auchan

The third place in the ranking is taken by the French retail chain Auchan. The retailer has just over 300 stores open in Russia. The main format is hypermarkets, a network of supermarkets and convenience stores is also developing. In 2018, the company's profit in Russia decreased, which experts attribute to increased activity of competitors. The company's revenue is about 300 billion rubles. French stores also show a decline in profitability. But Auchan announces the development of new formats and develops online commerce, not going to give up its positions.

Dixie

The Dixy retail chain once started in St. Petersburg, and todaythere are 2,700 stores across the country. The network's revenue is about 300 billion rubles per year, which is about 6% more than last year. The chain shows good performance, but it is already getting crowded in the European part of the country, in which it is mainly represented, and access to other regions is still hampered by an undeveloped logistics system.

Tape

Another Saint-Petersburg retailer, Lenta, has been successfully mastering the Russian market for a long time. Today the company has 245 hypermarkets and 135 supermarkets across the country. The network's revenue is almost 120 billion rubles, which is almost 11% more than it was in 2017. The network shows active growth due to the development of new cities, where the retailer is favorably received by buyers.

OK

This Russian FMCG retailer posted a slight decline in 2018, but the retailer remains among the largest food retailers in the country. Today it includes 160 stores, and half of them are Da! discounters. Store revenue decreased by 3% and amounted to about 160 billion rubles.

Metro Cash & Carry

The specific organization of the Metro Cash & Carry retail chain hinders its active development a little. The network is focused on small wholesale buyers and the entrance to the store is limited to buyer cards, which can only be obtained through legal entities. In total, 93 chain stores operate in Russia, and the company even had to close several stores. The company's revenue has declined in the pastyear by 16%. All this forced the network to reconsider the procedure for obtaining a card, now anyone can get it.

Red and White

In 2018, the development of the Red and White retail chain made a qualitative leap and surprised all experts. To date, the network has 5200 stores in 54 regions of Russia. The network's profit for 2018 amounted to 215 billion rubles. The network almost caught up with Magnit in opening new stores. Such success is especially surprising because the chain's assortment consists mainly of alcoholic products.

Coin

The Ural chain of retail stores "Monetka" in 2018 expanded its presence in the central part of Russia. Today, the network has about 1 thousand stores and showed a profit of 78 billion rubles. The network is represented by formats of supermarkets and discounters.

All the leaders of the rating strive to strengthen their positions and wage active marketing wars against each other. You can see that the retail market players are closely watching their competitors and instantly react to any innovation of one of the market players. Each of them tries to attract customers in different ways, for this the chains develop bonus programs, actively use sales promotion tools: various promotions, events, individual offers, work on the assortment. According to the opinion of many consumers, the Auchan network offers the best service and assortment. The Lenta network uses the tools of promotions and discounts best of all. "Pyaterochka" andMagnit is trying to fill the market with its stores so that the consumer does not have to go far, especially since the assortment and prices in the chains are very similar. Therefore, the leaders are fighting each other already at the level of geography. Do you think the abundance of networks is beneficial to consumers? Or does it just make it harder to choose? Which network do you prefer and why?