Reserved: employee and customer feedback on store performance

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

This article will focus on a large international business that has grown out of the usual average. Such examples are always instructive, because they relate to a purely human unshakable value - a partnership that allows significant accomplishments in this world.

Almost 30 years ago, two Polish businessmen friends (Jerzy Lubianiec and Marek Piechocki) who traded in Asian-made T-shirts were inspired by the dream of creating their own Reserved brand. Reviews about the products of this brand are the main topic of this article. No less interesting, in addition to customer reviews of branded clothing and accessories, are the reviews of employees. After all, they reflect the organizational talent of the founders, the features of the corporate style, as well as the prevailing loyal attitude in society towards this company. Positive feedback from society to the company is the fruit of consistent creative management. The business know-how of Lyubants and Pekhotsky, accumulated over three decades, turned out to be really impressive. After all, it is he who determines his current hyperactive promotion on the world market.

However, talking about the Polish brand Reserved, I would also like to note such a side effect as the so-called umbrella effect initiated by it in the field of world marketing. This term means the phenomenon when completely different world companies, in the names of the promoted goods, also, like LPP, use the word reserved. Such measures guarantee the best promotion of these firms' own products and significantly save money on advertising.

Is the umbrella effect beneficial for the company of Lyubyants and Pekhotsky? Of course! After all, successful and salable products “under the umbrella of the leading brand” on a global scale indirectly contribute to the promotion of the products of the Polish company. The more consumer demand is satisfied, the more loyal the attitude of society towards the main brand. To complete the study, we will also consider umbrella products in the future, not forgetting to evaluate their attractiveness from reviews.

LPP in brief

Founded by businessmen, LPP (Lubianets, Piechotsky and partners) with headquarters in Gdansk, in addition to the aforementioned brand "Reserved", which is the leading one, also develops its other brands: Sinsay, Mohito, House and Cropp. This company is so successful that it is now one of the twenty largest enterprises in Poland. Its staff includes more than 22 thousand employees. Marek Piechocki has been the chairman of the board from the very beginning to this day.

LPP has clear upside potential. It is hard to believe that a distribution network of more than 1,700 stores selling branded clothing andshoes in Poland, Russia, Ukraine, Belarus, Slovakia, Hungary, Estonia, Latvia, started three decades ago with just one.

Now the powerful and dynamic corporation LPP is in trend and actively competes in entering the complex and capitalized markets of Germany and Britain. A network of Reserved branded stores is already operating in Kuwait, Qatar, and Egypt. At the same time, the firm attracts such superstars of the modeling business as Cindy Crawford (2018), Kate Moss (2017) as the "face of the brand".

LPP's main production facilities are located in China, India and Bangladesh, as well as in Poland.

Pehotsky and Lyubyanets organized their own creative laboratory - a team of young designers who create stylish and inexpensive clothes and accessories. Their brilliant step in this direction is the annual international competition Designers for Reserved, which discovers new names in the fashion world. Among the open talents there are already those who are listened to in the fashion world. For example, Gosia Bachinska, who has been collaborating with Reserved since 2010. The confident promotion of the brand is facilitated by the annual development of its own lines of fashionable products. The company's products are recognizable in the world. According to experts, these are street clothes, they are democratic in price, respectable and have a fashion character.

Brand stores in Russia

About a quarter of LPP's total revenue comes from Russia. A whole network of Reserved brand stores has been created. In the name of each store, its individual name has been added to the prefix "Reserved". Notclaiming to display their complete list, we list the names of those for which there are reviews on the Internet under the heading Reserved:

• "Balkaniya Nova" (St. Petersburg, Balkanskaya Square, 5);
• "Northern Nagornoye" (Murmansk, Kolsky Ave., 158/1);
• "Lotos Plaza" (Petrozavodsk, Lesnoy Ave, 47 A);
• "Galaktika" (Smolensk, Novomoskovskaya st., 2/8);
• "Aeropark" (Bryansk city, Bypass street, 30);
• "Europe" (Kursk, Karl Marx str., 6);
• "Mega Teply Stan" (Moscow, Kaluga Highway, 21st km);
• "Afimall City" (Moscow, Presnenskaya embankment, 2);
• "Riviera" (Moscow, Avtozavodskaya st., 18);
• "Kids Aviapark" (Moscow, Khodynsky Boulevard, 4 D);
• "Filion" (Moscow, Bagrationovsky proezd, 5);
• "Golden Babylon" (Moscow, Prospekt Mira, 211);
• "Moskvorechye" (Moscow, Kashirskoe highway, 26);
• "Rio" (Moscow, Leninsky pr-t, 109);
• "Kaleidoscope" (Moscow, Skhodnenskaya st., 56);
• Columbus (Moscow, Kirovogradskaya st., 13 A);
• "Capitol" (Moscow, Pravoberezhnaya st., 1 B);
• "Megagrinn" (Orel, Kromskoye highway, 4);
• "Marmalade" (Taganrog, Mira Square, 7);
• "Red Square" (Novorossiysk, Anapa highway, 2);
• "Watercolor" (Volgograd, Universitetsky pr-t, 107);
• "Fair" (Astrakhan, Station Square, 13);
• "Collage" (Penza, Prospect Builders, 1 B);
• "Fantastic" (Nizhny Novgorod, Rodionova st., 187 B);
• "Madagascar" (Cheboksary, Leninsky Komsomol st., 21 A);
• Park House (Tolyatti, Avtozavodskoye highway, 6);
• "Mega" (Ufa, Rubezhskaya st., 174);
• "Armada" (Orenburg, Sharlyk highway, 1);
• "Continent" (Magnitogorsk, Lenin Ave., 83);
• "Rainbow Park" (Ekaterinburg, Repina st., 94);
• "Mega" (Omsk, b-r Architects, 35);
• "Mega" (Novosibirsk, Vatutina st., 107);
• "Planet" (Novokuznetsk, st. Doz, 10 A);
• "Planet" (Krasnoyarsk, May 9 st.);
• "Fashion Quarter" (Irkutsk, 3rd of July st., 25).

As you can see from the list above, LPP builds its sales network thoroughly and systematically. This indicates the willingness to compete, the implementation of a growth strategy and the intention to creatively develop fashion trends in clothing.

Reserved stores are not deprived of the attention of buyers. Feedback from connoisseurs of Polish brand products contains a statement of a wide range of products, reasonable prices, and good quality. The trading floors are spacious and decorated with bright colors. Many note the worthy level of qualification and friendliness of consultants.

Branded items are intended for all categories of the population: women, men, children. ExceptIn addition, the stylish and democratic nature of the clothes is noted, along with which shoes and accessories are also sold.

Employee feedback on business organization

Quite an impressive list confirms the already stated message about a well-established business. Reviews posted by employees about working at Reserved testify to the same.

What do the employees write about the company that gave them jobs? We list the most common opinions:

• Every working day begins with the design and cleaning of the hall, delivery there from the clothing warehouse. At the same time, if necessary, the clothes are steamed. Customers are consulted throughout the working day.
• Salary paid on time.
• Fair pay.
• Providing career advancement.
• Maintaining corporate identity.
• High quality and price competitiveness of the goods sold.
• Teaching customer and customer communication skills.
• Management pays serious attention to the cohesion and organization of the work of the team.
• Cultivating friendly communication among employees.
• The work is active and intense: at the checkout, on the trading floor, in the warehouse.

Critical content in reviews

This is what the reviews of Reserved stores look like by employees working in them. Are there any critical opinions among such reviews expressed on the Internet? Yes, they do exist, but theyrelatively little, about 7-10%. The analysis of such messages allows us to highlight the following main aspects:

• work schedule is not flexible;
• 12-hour work day with an hour and a half break for lunch;
• high workload, no free time;
• limited career advancement;
• in case of production violations, the deduction of working hours is practiced.

Agree that all these are shortcomings of workers, the presence of which does not characterize the company itself negatively. At present, the same critical opinions as these staff reviews of Reserved stores apply to all chain structures.

We are forced to note that among the reviews from dismissed employees there are some that indicate a low level and serious organizational violations on the part of the management of a particular store. At the same time, the name of the trading establishment itself and the name of its administrator who allows such violations are indicated.

It is typical that for such Reserved stores, employee reviews repeatedly reflect the same state of affairs - the store is managed with violations. The latter circumstance can be a real incentive to conduct an appropriate official investigation. However, such a phenomenon is not natural for the stores of the Polish company in question. This is more of an exception.

Reviews of famous economists and business experts about the company

There are many Polish and English reviews of this company. What is written in them? Let's consider the main provisions. LPP is a major Polish tax payer. According to the form of ownership, the brainchild of Lyubianets and Piechotsky is a purely national company, its main shareholders are persons with Polish citizenship. The company is characterized by a full production cycle, it is comprehensively engaged in the design, tailoring and distribution of clothing. It is noticeable in the labor market, only in its native country this company created 17,000 jobs.

At the same time, a clear competitive advantage of the brand is the organization of thinking at the local level and the promotion of products globally. This is achieved by delegating production and distribution to foreign divisions of the company (factories and stores, respectively). This is how the leading brand of the company - Reserved - is developing. Feedback from foreign employees of this company, mainly salespeople, testifies to clear planning and skillful organization.

An effective tool for promoting new collections is to attract the world's leading top models and promote promotional advertising campaigns through showrooms in Berlin and London.

The company's economists estimate that 65% of the production cycle of products, including the work of graphic artists, designers and technologists, is concentrated in Poland, which maintains the national status quo of LPP. Thus, the management of the company (which has grown to a transnational level) deliberately leaves it in national status.

This moment clearly reflects personal qualitiesLyubants and Pekhotsky. Long-standing and successful partners who have entered big business have left behind their moral values. They are real patriots of Poland, not trying to take their business offshore. For this, the mentioned people enjoy the real respect of their compatriots.

Reserve brand related products: perfumes and eau de toilette

Beautiful fashionable clothes and a pleasant smell that surrounds the wearer with an invisible cloud - it's natural, isn't it? Indeed, on the sites of shoppers, in addition to discussing the merits of the main product of LPP, there are remarks about related products. Perfume purchased in Reserved stores is often discussed. Reviews of toilet water, perfume of this brand indicate their high quality.

It is noteworthy that LPP branded incense, created according to Western European standards, is sold at Eastern European prices. Favorable price/quality ratio distinguishes scents from Reserved. Women's perfumes include Exquisite, Hello lovely, Midory, Oh so… pink, Rosegold blush, Simply Wite. Among men - Black intence, Dark wood, Deep blue, Gold code.

Reserved perfumes are not cheap, these products really have an elite smell of various attractive shades and intensities. They are popular and competitive. Eau de Parfum Reserved is in demand among buyers. Reviews of her varied fragrances range in intensity from the office's subtle fresh and floral Martinique Mist to the more tangible strolling wildflower Midori, and then toconcentrated cute-daring smell of Elodie.

Eau de toilette from a Polish company is easy to choose. It is characteristic that the color of the bottles of this type of incense, in terms of the intensity of its color, fully corresponds to the intensity of the bouquet of the eau de toilette itself, and its tone illustrates the type of smell.

We will separately describe the branded perfume "Reserved". Just like eau de toilette, these Reserved perfumes are inexpensive and good quality. Reviews posted about them on the Internet mention the fresh and romantic Midnight Gold and Simply White. It emphasizes the individuality of a woman, improves mood, gives confidence.

Perfume from a Polish company cannot be called concentrated, they cannot fill, say, the whole room. Their smell is light and airy, and the fragrance hovers around the body invisibly and persistently, giving self-confidence.

Umbrella Marketing: Reserve Whiskey

The apparent sales success of the Polish brand Reserved stimulates other companies to use it in the so-called umbrella marketing (using it in the name of their products). Such actions, if the products of the same name are of good quality, are welcomed by LPP, as they contribute to brand promotion.

Take, for example, the wonderful whiskey Rowson's Reserve. Reviews of this strong alcoholic elite drink (40%) of the world famous British manufacturer Diageo reflect a well-built, expensive and traditional technology.

For making drink Irish whiskeymixed in a special way with Indian spirits made from grain, and aged for more than three years in oak barrels. 14-18°C is considered the ideal temperature for efficient Rowsons Reserve fermentation. Reviews of the consistency of this whiskey note the density and noticeable oak flavor. And this is possible only when using relatively new barrels, capable of imparting aroma, as a maximum, with seven uses.

The result is such an original product that even sophisticated scotch lovers praise its unusual pleasant aroma and aftertaste. Its appearance resembles top adhesive tapes. Intense amber with distinct golden tints, the drink seems very presentable. Reviews of Rowson's Reserve about its taste note a pleasant, spicy softness, in which oak shades can be traced.

The rather sharp smell of the drink captures the aromas of heather, oak, honey and sea s alt. However, the smell of alcohol inherent in cheap drinks is practically not felt. In addition, the original drink does not immediately roll off the bottle walls due to its aging and viscosity.

It would be unfair not to mention another very worthy three-year-old whiskey - Grants Family Reserve. Reviews of gourmets and lovers of this worthy drink note the caramel-fruit component, which clearly stands out against the background of m alt. At the same time, the alcohol component of this strong drink is barely noticeable, which is typical for elite drinks. Whiskey is bottled in a special characteristic tall bottle with a triangular cut.

Another whiskey that uses the word reserve in its brand name is Jameson Select Reserve, well-known to fans of this drink. Reviews about its taste are captivating. Indeed, who doesn't love a bourbon viscous consistency backed up by a sophisticated fruity-spicy flavor? The British company Midleton really managed to create a bright whiskey with a sherry aroma, filled with aromas of licorice, vanilla, enhanced by an oak tint.

The list of whiskeys with a consonant name continues the oldest American drink, whose history dates back to 1812. However, it received its current name only in 2003. We are talking about the Woodford Reserve brand. Reviews about its quality are positive. The amber drink captivates with harmoniously blended aromas of oranges, cocoa, mint, vanilla and dried cherries.

The inclusion of fruity aromas in the whiskey bouquet is fitting for the official drink of the Kentucky Derby, a horse race in a state famous for its orchards. Triple Crown equestrian competitions are exclusively for three-year-old riding horses of elite breeds. This is a real show and a pleasure for connoisseurs, because at this age the horses are especially frisky.

Umbrella marketing accessories

In the market of elite men's bracelets made of precious metals, the Russian brand Kremlin Reserve attracts attention. Reviews of released bracelets are indeed mostly positive.

Accomplished men who want to get a truly prestigious accessory opt for these items bearing the names of emperors and generals. Crafted by skilled jewelers in limited quantities, they are beaded with spectacular Sodalite semi-precious stone and secured with gold (silver) clasps.

Umbrella Marketing: Pharmacology

Another quality product illustrating umbrella marketing is the Jeunesse Reserve antioxidant manufactured by Jeunesse Global. Reviews about it testify to the quality and effectiveness of this drug, packaged in 30 sachets of 30 mg. In our age, such substances are quite in demand for the improvement of people, chemists and pharmacists are working on their creation.

Why are more people getting antioxidants? Modern man, unfortunately, lives in conditions of chronic stress, poor nutrition, he is affected by disturbed environmental conditions. Under the influence of negative factors, the human body produces harmful substances - free radicals that poison living cells. Antioxidants are needed to neutralize these natural poisons.

The Jeunesse Reserve antioxidant has proven itself on the positive side both for pensioners and for young people and middle-aged people. Reviews about it contain information about improving the well-being of people taking this drug. In particular, the mother of a schoolchild with weak immunity organized the intake of this antioxidant on the recommendation of a pediatrician. As a result, the boy became less sick and his school performance improved.

Umbrellamarketing: hotel business

The Reserve brand has now become so popular that even small hotel businesses are actively borrowing it. Naturally, the services provided to vacationers by such small hotels should correspond to three-star ones in terms of their level. There are such small and cozy hotel complexes on the Black Sea coast. In particular, located on the coast of the city of Sudak Cape Meganom Reserve. Reviews about it testify to the convenience of a beach holiday, good organization, proper and he althy nutrition, Characteristically, the word "reserved" is now really actively used in the names of numerous hotels.

Conclusion

The current world is many-sided and dynamic. Judge for yourself: in the 80s, the Arab Emirates were at the level of development of Mongolia. In the 90s, the resort potential of Turkey was head and shoulders below the USSR. The heroes who became famous in battles have long sunk into oblivion. The priority of this day is the victory of a different kind. Modern life brings to the forefront such stubborn and consistent personalities as Lyubyanets and Pekhotsky, who daily work to raise the industrial and intellectual potential of their country. They showed by their example that an Eastern European company created almost from scratch can become popular and in demand in a complex and competitive world economy.

Reserved brand is a vivid example of a growing business today. Reviews about him, presented in this article, will be remembered by readers and inspire them to be soas creative and consistent as two Pole friends who managed to make their dream come true.