Store administrator: duties. Store employee job descriptions

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Modern supermarkets and shopping centers have appeared relatively recently. In Russia, only in the first decade of the twentieth century, they replaced the shops of artisans and merchants' bazaars. The usual shopping malls of markets and fairs have gradually transformed into department stores in large cities.

New profession

The emergence of large trade enterprises led to the emergence of a completely new profession on the labor market. What kind of job is a store administrator? Its name comes from the Latin verb administrare - "to help, manage, serve." That is, "administrator" is translated as "leader" or "manager".

Its functions may vary depending on the enterprise. There are store managers. Their tasks are to control what is happening there and organize the activities of sellers. In large hypermarkets, such an employee is sometimes referred to as a sales floor manager.

The store manager's duties are more complicated. Heorganize sales at a higher level. Can manage the work of the merchandising service (from English - "the art of marketing"). According to statistics, when selling any product, 80% of success comes from competent "packaging" - a fashionable brand, thoughtful design, comfortable shopping conditions.

What does he do

To attract as many customers as possible, he can organize additional events on the trading floor - sample presentations, tastings, distribution of booklets, etc. This activity is part of the job responsibilities of the store administrator and, while maintaining the desired level of sales, is regularly rewarded.

Administrators often organize various promotions, because the store receives a bonus delivery for this, covering losses from theft in the hall and revisions.

In fact, the main thing in his activity is to maintain the normal operation of the store. Its functions include the organization of cultural services and comfortable conditions, consultations on all issues, maintaining a friendly atmosphere.

Store Administrator: Responsibilities

He controls the receipt of goods at the warehouse, their supply to the trade sections, labeling, expiration dates, cash services, the availability of a book of complaints and suggestions.

Its task is the safety of goods and equipment, timely inventory and much more. As well as the elimination of conflicts on the trading floor and the consideration of claims for the quality of service. He is obliged to report all shortcomings to the management and takemeasures.

Today, everything you need is collected under the roofs of shopping centers - food, dishes, household chemicals, clothes and shoes, even furniture. The administrator of a grocery store is actually required to understand a wide variety of products. 10-15 thousand people pass through the halls of the central hypermarkets of large cities per day. People have already appreciated the convenience of this form of sales.

In any trading floor there is a store administrator, whose duties are to ensure the quality and speed of service, to achieve high results of turnover and good pay for staff. He is the centerpiece of the store.

Why choose this profession?

Most of those who work as an administrator, from a young age had an inclination to trade. As children, they liked to play salesman, they were better at organizing a "shop" than others. Often these are the successors of the family tradition. Following their parents, they enter trade educational institutions and then work as sellers and cashiers. Administrator is the next step in your career.

This work is responsible and very interesting. One cannot do without professional education in the trade or economic sector. The job description of the store administrator requires the candidate to receive at least a secondary (and preferably higher) education in the field of trade, if there is no work experience. And work experience in the profession from two years in the presence of only primary specialized education. It is good if the candidate for the position knows and can perform the duties of a cashier in a store, which is relevant forsmall outlets.

What is required of him

Know and be able to administrator needs a lot. These are the basics of commodity science, the main principles of organizing trade, laws and regulations in this area, merchandising, etc. In addition, the job description of the store administrator obliges him to be able to understand documents, have developed communication skills, and use a computer. Sometimes knowledge of a foreign language is also required.

It has been observed that those with the qualifications of "salesman" or "merchant in trade" cope best with this role. If you wish, you can improve your qualifications right at the workplace. Large companies organize seminars and trainings for employees on the topic of sales effectiveness.

Other speci alties

Professions of a related profile - a salesperson and a senior salesperson, an advertising agent, a sales assistant, a controller-cashier, a sales representative, a merchant, a sales manager.

Is there any prospect of professional growth? Undoubtedly. The administrator can improve his own qualifications, acquire education in related professions, grow to the position of a manager or manager. shop.

Professional Features

The store manager, whose responsibilities are wide and varied, must have many qualities. Almost all day he is on his feet in the trading floor, so he must be efficient and physically hardy.

Successful work with people is impossible without emotional stability. Since it is often necessaryto deal with the display of goods, he needs coordination of movements and a good eye.

Of course, extensive knowledge about goods and their consumer qualities is necessary. At the same time, a good memory (both operational and long-term) is important. And also attention - to control the actions of buyers.

Spanning the room with a glance, planning the placement of goods on racks and shelves provides an opportunity for visual-figurative thinking, which should be well developed. A practical mind helps to solve specific problems of the trading process.

How to work with people

The administrator is responsible not only for himself, but also for his subordinates. He must have organizational skills, be able to plan both his own activities and those of his subordinates. His inalienable qualities are diligence, responsibility, exactingness and adherence to principles.

The responsibilities of a store manager include the ability to connect with customers. After all, all people are completely different - women and men, young and old, sociable and not too. They can be slow, irritable, insecure or rude. There are overly prudent or simply stupid.

They all have one thing in common - they all buy something. And it is important to understand the motivation of everyone, to help make the right choice, if necessary, to extinguish the conflict. A real administrator is always a bit of an artist, he has the gift of suggestion and considerable eloquence.

For example, if the administrator's workplace is a children's clothing or toys store, it is important to be able toget in touch with young customers, motivate parents to buy and prevent whims.

One role actor

The administrator serves as an example to salespeople and other employees. He has to “get into character” every work shift, regardless of mood and personal circumstances. This role is a benevolent, competent, kind employee, a true professional.

He must certainly own his own voice, because it is important not only what is said, but also the non-verbal moment. A monotonous and too quiet voice will not convince the client, too loud speech, as a rule, is annoying. It is important to be able to highlight the most important thing from what has been said with your voice. The pace of speech must be adjusted to the interlocutor, otherwise he will not perceive even half of what was said. Of course, speech etiquette in communicating with a client is very, very important.

Admin Appearance

He is also important. Attractive and presentable appearance is half the success when working with people. A versatile outfit is a white blouse and a black skirt or trousers. As a rule, some brand element is always present, for example, a corporate tie or headdress.

A badge indicating the position, last name and first name of an employee is an integral element of corporate culture these days. Such a detail in the administrator's costume is required.

And, of course, a friendly "signature" smile completes the image of a successful manager.

Medical contraindications

Who is this work contraindicated for?

Thisa number of people who, due to their he alth conditions, are not able to work in the field of trade. These include those with chronic infectious diseases, skin diseases, disorders of the musculoskeletal function and problems in the cardiovascular sphere.

In addition, constant communication with people is contraindicated for people with reduced vision or hearing or an unstable psyche.

Features of work

The administrator's workplace is the trading floor. He spends almost all of his time there. As a rule, these are warm and bright rooms. The nature of the work is quite mobile - you need to receive the goods, help the sellers in its placement, and at the same time manage to serve customers.

The administrator works with documents in a separate office or at his own desktop right on the trading floor. He uses modern computer programs, where he enters the quantity and assortment of goods put up for sale, the balance of goods, write-offs of overdue goods and disposal on time. He also needs to keep track of commodity certificates.

Most often, the administrator works on a rolling schedule. A typical scheme is 2 days of work and 2 days of rest. He has to plan the work process for the day and week. Without properly distributed time, it will not be possible to control the work of staff and optimize the trading process.

His mode

The administrator comes to work earlier than others, and leaves later than everyone else. At the end of the working day, he closes the premises and hands over to security. morning beforewhen buyers arrive, he checks the cleanliness in the hall and in the surrounding area, checks the display of goods, assortment, price tags and labeling.

When buyers appear, he serves them culturally, offers goods, solves problems that arise, for example, with the return of goods. If necessary, organizes an examination, negotiates with service centers.

Checks how the duties of store employees are performed, controls their appearance, manages the vacation schedule.

Under his leadership - sellers, movers, receivers, cashiers. We also have to interact with the authorities - the director, the manager, as well as commodity experts and security. He is an intermediate link between staff and management. He will have to bring the decisions of the authorities to ordinary employees and serve as an intermediary.

The end product of his work is a well-coordinated work of the team, a well-organized trading process.

Problems and benefits

They can be personnel (replacing a suddenly ill employee), technical (equipment problems), associated with shortages. If the latter is revealed, he bears financial responsibility together with the entire team, which is provided for by the instructions of the store administrator.

The main advantages of the profession (according to surveys) are diversity and the opportunity to communicate with people. The salary of an administrator contains a fixed amount of salary and a percentage of bonuses, which can sometimes range from eight to twenty thousand rubles perdepending on the turnover of the enterprise.

Where else can an administrator work?

In another way, he is called the "sales floor manager". This profession is required when opening new retail space. It is quite easy to find a job by profession. In addition, he can perform the duties of a cashier in a store. Or get a job as a salesperson or consultant.

A relatively new profession is the administrator of an online store. What is this job? And what does she need?

In addition to the personal qualities listed above, the administrator of an online store must have some technical skills.

He mainly updates the showcase of his online store (adds a photo of the product and its description, posts news, edits text information).

In addition, it takes orders and communicates with customers by phone, Skype, chat, controls payment. He is in charge of interacting with couriers or a delivery service.

To fill the site with materials, he needs copywriting skills, the ability to create and place banners, registration forms, etc. This work is not too simple, but interesting and well paid. In addition, you can work on it without leaving home - via the Internet, which is very convenient, for example, for young mothers on maternity leave. They can get a job, for example, in an online children's clothing store, of which there are a lot on the Web now.

In general, the work of an administrator is interesting, promising and in demand.