The purpose and objective of the project: how you write, so you decide
The purpose and objective of the project: how you write, so you decide

Video: The purpose and objective of the project: how you write, so you decide

Video: The purpose and objective of the project: how you write, so you decide
Video: The steps of the strategic planning process in under 15 minutes 2024, November
Anonim

The fact that everyone should have a goal in life, we hear almost from the cradle. You must always achieve your goals; you need to go to your goal, regardless of the circumstances; goal above all else is a small fraction of what mentors, teachers, coaches, etc. tell us daily.

What are the goals

It seems to us that in adult life, when the goal and objective of the project in which we are interested require formulation, there will be no problems with this process. But for some reason, either investors will refuse to finance, or the idea will fail, and not revealed to potential consumers, or there will not be enough time. Let's talk about the meaning of planning.

Management distinguishes several different types of goals: strategic, tactical and operational. If you gradually move from formulating some to setting others, then planning will not seem boring, and efficiency will increase. Confidence will automatically grow… and now a successful person is looking at you from the mirror.

What is the difference - visually aboutephemeral

If you imagine a traveler who is going on a journey and plotting a route, then the direction is a strategic goal. A person is determined whether he will go north or east.

purpose and objective of the project
purpose and objective of the project

There are many roads in the chosen direction - modern autobahns or dirt roads, railway tracks or flights. The choice of one of the roads is a tactical goal that limits and specifies the methods and resources needed to solve the problem.

And even in the case when it is known for sure that the final destination can only be reached by one road, there is always the opportunity to choose a specific means of transportation - legs, a bicycle, a small car or a sports car. This is already the level of operational planning, at which the speed and necessary resources are precisely determined.

The main goals of the project can be formulated in one word: educate, provide, sell (buy), inform, etc. This is just an answer to the question “Why do I need this?” With the right goal setting, solutions are usually found very quickly and easily.

Clarity of wording is the guarantor of the success of any business

The more specifically the condition of the problem is formulated, the more chances to solve it. This statement is also suitable in the case when the goal and task of the project is determined. You can't just say "I want to increase the profits of the enterprise" or "I want to win a tender", "hold an exhibition of my work" or "publish a book." For the examples given, you need to specify:

basic goalsproject
basic goalsproject
  • how much and for what period do you want to increase profits;
  • with what resources are you going to win the tender;
  • exactly when, where and to whom do you want to showcase your work;
  • when, at whose expense and in what circulation do you want to publish the book.

Such concretization, first of all, helps the author himself to tune in psychologically for the successful implementation of the project. And secondly, the more clearly the words are chosen for the goal, the easier it will be to determine the tasks that need to be solved to achieve it.

Goals and objectives - is there any difference

Very often there is a confusion of concepts: the goal and the task of the project. Is there really a difference? Perhaps such branched terminology is being used in vain?

We have already figured out that the goal is a specific result of the project, while the task is a small intermediate goal that allows you to find the best methods for implementing the project. So, for our example with our own exhibition, for example, we can set the following main project tasks:

  • Select works to be exhibited.
  • Determine which exhibition space you need.
  • Define audience.
  • Calculate the duration of the exhibition.
main objectives of the project
main objectives of the project

Why we need tasks

Setting goals keeps you from getting lost and allows you to gradually move towards the final goal. In addition, if you divide the goal into small tasks, then you can find the shortest and "safest" path.

If you are goingshow paintings only to a couple of your friends, then both the duration of the exhibition and the space for it should be minimal. Roughly speaking, it is enough to clean the apartment, place pictures and call friends. Everything, the goal is reached.

purpose and objectives of the creative project
purpose and objectives of the creative project

But if your ego really wants to become famous, you will have to look for an exhibition hall, clarify the features of its lease, print advertising posters, flyers, etc. And all this already requires financial resources. Well, if you are the heir to a we althy parent … And if not? Then the goal and objectives of the creative project also require the search for an investor.

SMART methodology

To effectively plan and manage their projects, management uses the SMART methodology. Its peculiarity lies in being able to set specific, measurable, achievable, relevant and time-limited goals. It is in this case that the goal and task of the project will not absorb the author, but will serve to put good intentions into practice as soon as possible.

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