Studio business plan with calculations

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

A novice entrepreneur can choose any field of activity in accordance with their starting capital. The reality is that most people gravitate toward small businesses because they don't have the financial resources to start big. A typical example is a tailoring shop. The business plan of the institution must include all the nuances, and this is not as simple as it seems at first glance. It cannot be said that this area is developed in the country. There is a relatively low level of competition and good profitability. An atelier is the case when the number of clients and, accordingly, profits directly depends on the quality of the work performed.

Business Relevance

Atelier for tailoring and repairing clothes is a unique institution of its kind. After all, the services provided by the organization can not be obtained anywhere else. Factories produce clothes strictly according to standards, in large quantities. Since ancient times, manual labor has been valued much more, so the atelier as an institution is in demand.

To be more specific, there are several aspects:

1. Individuality. Items are made according toindividual sizes, and the final tailoring, for example, dresses, will cost no more than buying in a store.
2. Originality. Unique custom-tailored clothing is highly valued. If you are a competent manager, you can make a good profit by offering customers your own options for things with the set of characteristics that are now in vogue.
3. Repair. This is the widest segment of the work of each studio. Sewing sleeves, adding cuffs, shortening trousers are the most popular customer requests. By doing quality clothing repairs, you will attract new people who will order tailoring.

Recommendations

Before you start to act and draw up a business plan for the atelier, you need to decide something. Starting your own business is a responsible step, so you need to think carefully. The fact is that most of the workshop owners are talented cutters, fashion designers and tailors. It is easier for people who understand all the intricacies of this difficult business to find their niche. Experts recommend opening a business in the direction in which you understand and know all the nuances. Thus, the probability of success automatically increases. If you are far from the world of fashion, it is better to take up another area of entrepreneurship.

Of course, a competent manager can organize any business from scratch. But only a person who himself held a needle and thread in his hands, sewed a lot of things, will know all the needs and desires of the client. Accordingly, this kind of atelier will remain more in demand due to the level of professionalism of the owner. Atelier and sewing workshop are completely different things. Withoutno creativity in this business, because only an individual approach to each customer will help the organization to bring good profits.

Marketing research

A business plan for opening an atelier must be drawn up correctly, the future of the organization depends on it. If you are inexperienced in this matter, you can take the help of professionals. But first you need to probe the niche and finally decide whether it makes sense to found an atelier. Conducting market research is an integral part of starting your own business.

It is necessary to study the market for tailoring and repair of clothes, pay special attention to the sleeping areas and the center of the village. This is done in order to identify the level of competition and evaluate your chances. In addition to these data, you will need to know the degree of profitability of the population and its composition. It does not hurt to walk through other workshops in the form of an ordinary client, to find out the prices. This step is extremely important, because the pricing policy is above all, especially at first. You can’t immediately bend, it is recommended to set the bar, as in other ateliers, and then look at the situation: raise somewhere, lower somewhere.

Activity selection

Our material will look like an example of a business plan for an atelier, so that a novice entrepreneur understands in which direction he needs to move. The next step is to determine the type of orientation of the institution. There are two main types: tailoring and clothing repair. Experts recommend, for starters, to open a simple atelier for the repair of things, to gain customers,bring to a certain level and then move on to tailoring.

There is a rationale for this point of view:

• A question of cost. Everyone can afford to take trousers to the workshop to be shortened, but ordering custom tailoring is a completely different story.
• You need to convey to customers the idea that you are focusing on quality, and repairing clothes is much easier to deal with.
• The cost of an entrepreneur to open a repair shop is significantly less than the cost of a custom tailor shop.
• There will always be work. A huge number of people constantly visit the studio to perform small repair tasks. If you specialize in tailoring and have no reputation, you can sit for weeks without orders.
• Employees will gain experience and become skilled, they will complete complex orders much faster.

Business registration

This type of activity is not licensed, which means one less problem. However, no one canceled the official registration of the enterprise. If you have a small institution, it is better to choose a form of individual entrepreneurship. In the case of owning a large workshop, a fashion salon, it is more convenient to register a joint-stock company. This is done for marketing purposes as well.

A legal entity is perceived by customers more solidly than a private entrepreneur. Of course, this is a nuance, but, by and large, the whole business consists of such trifles. On the other hand, you can open an IP for the first time, soas it is faster and cheaper. If business is going uphill, expand and register AO.

A tailoring business plan should include bureaucratic costs. The future entrepreneur must submit the following package of documents to the tax service:

• constituent official papers;
• internal documents;
• external documents.

A detailed list can be obtained from the relevant authority.

Perfect location

Market research will help determine the location. You need to choose the area where there will be more demand. If possible, you should consider opening an atelier in a popular shopping center. Of course, you will have to pay a lot for rent, but the flow of customers is guaranteed. It is worth noting that not only high-quality, but also fast work is valued here.

There is also an option to rent a room on the ground floor in a residential area. The rent will, of course, be lower. But you don't have to worry about the demand, because it's easier for people to go downstairs and solve their problems than to drive around the city in search of another place.

Some separately open a point of acceptance of orders, and the sewing workshop is located somewhere on the outskirts. Such a workshop works with non-urgent orders, most likely, this is tailoring. The business plan of a sewing studio must be carefully processed, because this is half the success of your business. Entrepreneurs are long overdue to appreciate the sequence of actions, but this is not happening yet.

Room

This problem needsdecide based on the direction of the studio. If you plan to repair clothes, work alone or with one partner, you can organize everything at home. A large workshop needs, of course, a larger room. The size of the premises depends on the financial component and other factors. The space can be rented or bought. All these little things should be displayed in the business plan of the atelier for the repair and tailoring of things.

The average workshop is at least 30 square meters. As already noted, an excellent option would be a room in a shopping center or a room in a residential area. It is impossible to ignore the fact that rent in the first case will cost much more, by 50 percent. Why spend that kind of money at first? It is better to try to find a small inexpensive room and start your business there. But first, you must draw up a business plan for the atelier with calculations. Then you will understand how much will be the costs and what profit is expected.

Equipment and Interior

As for the interior, it's a creative matter. It is safe to say that the workshop should be furnished. Color of walls, background, etc. the entrepreneur himself chooses, you need to create a cozy environment so that the client likes to be in your studio.

In each such establishment you need to purchase sewing machines, ironing boards and irons, as well as all kinds of consumables: buttons, needles, threads, yarn, etc. Naturally, all these costs should be included in the studio's business plan forclothing repair. Equipment is recommended to be ordered directly from manufacturers, it will be much cheaper. The country of production of sewing machines is not a matter of principle: both domestic and foreign are quite high quality.

You need to be smart about buying appliances, because with proper planning, you can save a tidy sum. Look for analogues at different factories, sooner or later you will stumble upon a profitable offer.

Selection

Everyone knows that the most important part of any enterprise are the employees who work there. The workshop is no exception in this sense. There is a special personnel theory, the main idea of which is to find people who are interested in fulfilling their duties. If a person loves his work, he will do it qualitatively and with soul. A clothing atelier business plan usually includes information about the number of employees and their professional level.

The main people in the workshop are seamstresses. To become a tailor, you do not need special education, at most - courses. When looking for candidates, focus on having practical experience, the ability to work on different sewing machines. To begin with, you can take a few seamstresses for a trial period - one to two weeks. If during this time employees performed their duties with high quality and coped with all tasks, they can be hired on a permanent basis.

If you are planning to open a large studio, you can not do without an accountant. The company must have a person who willconduct financial activities. When selecting candidates, pay attention to the level of professional skills. A competent accountant can bring any enterprise out of the crisis. You may need cleaning services. You can not conclude an employment contract with him, it will be enough to pay for services one-time and that's it.

The business plan of a tailoring studio includes without fail the costs of paying wages, possible bonuses and all other financial issues. A seamstress receives on average about twenty thousand rubles, and a cleaner and an accountant - ten thousand rubles. This is due to underemployment.

Promotion and advertising

The importance of marketing cannot be overestimated. Some enterprises have achieved great popularity and profit due to competent promotion, although they do not provide the highest level of service. The atelier's business plan should contain a marketing clause. Traditionally, there are two main areas: advertising and work with clients. If you have a small workshop, you can simply make a beautiful sign, organize promotions and discounts. The most effective and, most importantly, the least costly is the distribution of booklets. Do it yourself or hire a person by paying a certain amount.

If you have opened a large studio, then advertising should be larger. In modern realities, you can’t go without a website, so its creation is a mandatory step. Use the Internet to promote your studio, buy advertising on popular sites and in groups.

As for the mechanism of working withcustomers, you need to figure out a way to attract them. Promotions and discounts are a must. You can come up with various contests, etc. In general, about twenty to thirty thousand can be allocated for advertising and promotion and, of course, reflect this in the business plan of a tailoring studio.

Everyone is interested in the issue of finance. How much should a startup entrepreneur invest? What return awaits him? Will the enterprise pay off quickly?

Atelier business plan

Now let's look at the financial part. It is no secret that businessmen start their activities in order to earn money with minimal investment. Not everyone succeeds, especially in the field of workshops. It’s worth saying right away that it’s not worth waiting for huge profits from a clothing repair studio, tailoring is another matter. However, much investment is needed. We will consider the option with a small workshop.

So, the business plan of the atelier looks something like this:

1. One-time costs include:

• repair of the premises - 30 thousand rubles;
• purchase of equipment - 40 thousand rubles;
• small expenses - 20 thousand rubles;
• total - 90 thousand rubles.

2. Monthly expenses:

• rent - 15 thousand rubles;
• payment of salary - 35 thousand rubles;
• consumables - 10 thousand rubles;
• total - 60 thousand rubles.

It turns out that to open a small studio, you do not need large initial investments. One hundred thousand rubles is needed to start and another sixty to seventy monthly. What to expect in terms of profit? If dailyten clients will come, and the average check is three hundred rubles, it is easy to calculate the income: four thousand rubles. That is, the net profit per month will be somewhere between twenty-five - thirty thousand rubles. Payback - approximately two to three months.

There are ready-made studio business plans, in which case you can use them. Drawing up an algorithm is not an easy task and a very responsible one. Therefore, it is better to entrust the case to professionals if you are not sure of your abilities.

Advice for new entrepreneurs

A few recommendations:

• Set the work schedule according to your location: be it a shopping center or a residential area. It is considered optimal from 9 to 20.
• Spare money on advertising. Distribute flyers more actively, hand out leaflets. A good step would be to communicate with the owners of clothing stores. Such cooperation is mutually beneficial: a person bought trousers and immediately made them for himself, this is very convenient.
• Pay attention to all clients, especially people with a non-standard figure. They make up the majority of customers.
• Meet the deadline. If you promised tomorrow, then do it tomorrow, the reputation of the institution depends on it. There are force majeure, you need to be able to deal with them.

Entrepreneurs need to understand that it is not enough just to open a tailor shop. A business plan is an essential part of any business. Approach the creation of a business with all responsibility, and then a positive result will not be long in coming.