Women's clothing franchise: definition of the concept, list of the best franchises

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

A franchise is an opportunity to open an outlet with a good name and reputation. You can buy the rights to use the brand from the owner company. Many entrepreneurs take advantage of this opportunity. Franchise women's clothing is a profitable business for both experienced and aspiring businessmen.

A ready-made business allows an entrepreneur to reduce financial and other risks, but you need to fully comply with the requirements of the company that owns the trademark and have enough funds to open it. There are Russian women's clothing franchises (Planita is often of interest to businessmen, but the domestic company is not yet ready to work with partners), trademarks from neighboring countries (Belarusian "Milavitsa"), from China (Monoroom) and so on.

LOVE REPUBLIC

Retail stores of the LOVE REPUBLIC trademark are now available in Russia, Ukraine, Armenia, Belarus, Georgia and Kazakhstan. At the moment, out of 144 stores, 32 are franchised. Franchise of a women's clothing store allows you to open a retail outletrecognizable brand with a loyal target audience. Due to a special business model and the use of ready-made business standards for an entrepreneur, financial risks are minimized. The main company provides support to the franchisee at all stages of work, provides staff training directly in the partner's store. There is free delivery of goods, freedom is provided when choosing products for sale and setting the retail price of things.

Requirements for a partner

You can place a store in a city with a population of 150,000 or more. Preference is given to the central regions. The outlet must be located in a large shopping center. The total area of the premises for the store - from 150 sq. m. The franchisee receives a ready-made business plan, assistance in the formation of an assortment of goods, training and support for the merchandiser and advice on organizing branded trade in the store. An architectural project is developed for the partner for free, all work on opening a retail outlet is coordinated, the store is included in the LOVE REPUBLIC unified loy alty program and is provided with layouts and instructions for outdoor, video and audio advertising, seasonal promotions.

The franchisee must have the financial ability to open a business, rent or purchase retail space that meets the requirements of the company, be ready to follow company standards. In addition, knowledge of the local market and experience with franchises will come in handy for a novice entrepreneur (a significant advantage over other candidates, because the ownerscare about the reputation of the brand). There are no entry fees, roy alties or other current payments. Investments for opening a business will amount to approximately 6.5-9 million rubles.

Milavitsa

“Milavitsa” is a well-known lingerie brand from Belarus. The first company store was opened in 1992, and today there are more than 600 outlets in 23 countries around the world. There is a women's underwear store "Milavitsa" even in South Africa. The franchise network is developing very actively. The women's clothing franchise, which is loved by millions of women, is distinguished by beauty and quality, satisfies the tastes of customers, and brings profit to many business owners. Consistently high demand and sales ensure the work of lingerie stores in the middle price category.

Requirements and help from owners

You can open a branded store in a women's clothing franchise in a city with a population of 100,000 or more. In large cities, it would be more expedient to create networks with the expectation of one store per 100,000 inhabitants. The area of the trading floor should be from 40 to 90 square meters. m. Stores can only be located in shopping centers on the first or second floor in places of transport transfers, heavy traffic, and preferably on the main streets.

Partners are provided with assistance in choosing a location for the store, the calculation of the necessary investments and the payback period of the project is carried out. A sketch of the outlet is being developed with the layout of the premises, zoning,a sketch of a sign, a plan for the repair. expenses for the production of promotional materials are partially compensated. The company "Milavitsa" trains the staff of the outlet, gives recommendations on the placement of goods and the formation of the first order, provides information materials and recommendations on promotions. Franchisees need to have 20-25 thousand euros of investments. On average, the store pays for itself in 24 months.

“Being Mom”

A chain of clothing, lingerie and accessories stores for expectant mothers and nursing women. The first store was opened in 2006 in St. Petersburg, and in 2010 the first outlet opened under the franchise system appeared. At the moment, the network of stores has 107 own outlets and 11 more franchised. All stores are decorated in the same style, located in large shopping and entertainment centers, and are guided by the same network standards.

Payback, requirements and opportunities

The payback period for this womenswear franchise is 12 to 18 months. There are no roy alties, an entrance fee and an advertising share, and the owner company offers comprehensive assistance to a novice businessman. In addition, a full package of documents is provided that regulates the processes of conducting trade, which ensure the efficiency of work. The company has its own design department, producing two collections a year, its own brands and the opportunitysale of goods at a high mark-up. All partners have a single loy alty program.

A potential partner must be an officially registered legal entity, have the funds to open a business (own or borrowed), comply with the rules and standards established by the owner company, pay for goods on an advance payment and delivery to the regions from the city of St. Petersburg. To open a store, you need from 650 thousand rubles. Today it is one of the most inexpensive women's clothing franchises.

Monoroom

A franchise of women's clothing from China can be purchased on fairly favorable terms. The cost of opening the store will be about 600 thousand rubles. There are no roy alties and other deductions to the owner company, and the payback period of the project is 5-6 months. Network objects are already presented in Russia. At the moment, ten franchise stores and three own ones are open. The only requirement for a potential partner is that they own or have a retail space (30-80 sq.m.) under a long-term lease agreement.

Fler-o-Fler

The Russian company carries out a full cycle of clothing production: from the development of models and sketches to the sale of the finished product to the end consumer. So this is a Russian-made women's clothing franchise. Customers are offered sophisticated style at an attractive price. Clothing is intended for a wide target audience: women from 25 years old. To purchase a franchise, you need from 500 thousand rubles of investment. Payback is from 12 to 14 months. Roy alties and other regular deductionstrademark owners are missing.

Concept Club

A network of youth women's clothing stores currently operates in 47 regions of the Russian Federation. The company carries out a full production cycle. To open a retail outlet, investments from 1.35 million to 2.1 million rubles are needed. The payback period is 1.5 years. Preference is given to regions outside the Russian Federation, but the owners also consider candidates who fully meet the requirements and wish to open a store in Russia (preferably in cities where the brand is not yet represented).